How to Measure the Contribution of the Internet Channel?


 
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How to Measure the Contribution of the Internet Channel?
SHAZIA KHAN, Professor, India, Member
Click and mortar firms often find it difficult to measure the contributions of their internet channel. What are the best practices to deal with this issue?...Sign up
 

 
Measuring the Contribution the Internet Effort is Making in a Large Firm
Jaap de Jonge, Editor, Netherlands
Very good question. Having an internet channel besides your physical one(s) in a large company has multiple strategic, tactical and operational benefi...Sign up
 

     
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  • How to Measure the Contribution of the Internet Channel?

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