Strategic Benefits of Branding

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Branding > Forum > Strategic Benefits of Branding

Strategic Benefits of Branding
Marten van der Zee, Student (University), Netherlands, Premium Member
One of the major questions regarding establishing a proper branding strategy is: First, should we establish our own brand names or should we engage exclusively in reseller brands (private labels or own label brands? This question is highly important for medium-sized companies, because they sometimes prefer to sell their products without their own brand due to limited resources and specialized knowledge. However, there are considerable benefits to having your own brand:
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