Benefits of Branding
Marten van der Zee, Student (University), Netherlands, Premium Member
One of the major questions regarding establishing a proper branding strategy is: First, should we establish our own brand names or should we engage exclusively in reseller brands (private labels or own label brands? This question is considered highly by medium-sized companies, which due to limited resources and specialized knowledge prefer to sell their products without their own brand. However, there are considerable benefits:
1: Branding gives company the opportunity to increase the amount of loyal and profitable customers.
2: Strong brands increase corporate image, thus easier to launch new brands and obtain more acceptance by distributors and consumers.
3: Brand name makes it easier for the company to process orders and determine problems.
4: Branding helps the company to segment markets.
5: Brand name and logo of the company provide legal protection of unique product features, which the competition seeks to copy.
Could anyone add more stra...