What is Sub-branding? 3 Types of Sub-brands

Branding > Forum > What is Sub-branding? 3 Types of Sub-brands

What is Sub-branding? 3 Types of Sub-brands
Anneke Zwart, Student (University), Netherlands, Moderator
An important type of branding is called sub-branding. It refers to the introduction of a subordinate brand that categorizes (part of) a product line within the whole brand system.
Sub-brands help to formulate and structure offerings and to modify a brandís identity, because sub-brands can change association.
For example, it can ease access to particular associations of the parent brand and allow the generation of more product-specific brand beliefs and associations. Sub-brands are thus a new dimension below the parent brand, developed in order to change and improve the brandís meaning.
Because sub-branding is important in brand strategy, it is important to know about the different types of sub-brand. The following sub-brand types exist:
1. Generic Sub-brand: In this case the new brand is just used as a category identifier. This means tha...Sign up

Appreciate this Great Explanation of Sub Branding
arjmand, Project Manager, Member
This article was so useful for our research about branding and sub-branding.
Thanks a lot from Tehran....Sign up

Special Interest Group Leader

Interested? Sign up for free.

Best Practices


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.0 - Last updated: 20-6-2019. All names ô of their owners.