All about Branding
Learn from colleagues and experts
Join now. Now 30 days for free.
Log in
X
Why register?
Welcome to the world's #1 website about management.
- Discover 1000s of knowledge centers.
- Learn from colleagues and experts.
- Share best practices with 1,000,000 members.
- Accelerate your management career.
- Now 30 days for free.
Log in
|
What is a Power Brand?
Aniruddha Bodhankar, Professor, India
What is meant by a 'power brand'? Is it equal or similar to a super brand?
|
|
| |
|
Definition of a Power BrandNathalie Houde, Strategy Consultant, Canada Interbrand defines power branding as:
“A strategy in which every product in a company’s range has its own name which functions independently, unsupported by the corporate brand or other product brand".
Tide is a perfect example of a power brand. |
|
| |
|
What is a Power Brand???Debbie Dosoo, Other, United Kingdom A 'Power Brand' can be defined as a product/service or a brand that has the ability to penetrate the market on its own without the support of other products or product lines.
I think it's very similar to a super brand if not equal. |
|
| |
Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.
|
|
|
|
|
Special Interest Group Leader
|
|
|
More on Branding
|
|
|
|
|
|
|
|
