What is a Power Brand?

Branding > Best Practices

What is a Power Brand?
Aniruddha Bodhankar, Professor, India, Member
What is meant by a 'power brand'? Is it equal or similar to a super brand?...Sign up

Definition of a Power Brand
Nathalie Houde, Strategy Consultant, Canada, Member
Interbrand defines power branding as:
“A strategy in which every product in a company’s range has its own name which functions independently, uns...Sign up

What is a Power Brand???
Debbie Dosoo, United Kingdom, Member
A 'Power Brand' can be defined as a product/service or a brand that has the ability to penetrate the market on its own without the support of other pr...Sign up


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