What is a Power Brand?

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Branding > Forum > What is a Power Brand?

What is a Power Brand?
Aniruddha Bodhankar, Professor, India, Member
What is meant by a 'power brand'? Is it equal or similar to a super brand?
 

 
Definition of a Power Brand
Nathalie Houde, Strategy Consultant, Canada, Member
Interbrand defines power branding as:
“A strategy in which every product in a company’s range has its own name which functions independently, unsupported by the corporate brand or other product brand".
Tide is a perfect example of a power brand.
 

 
What is a Power Brand???
Debbie Dosoo, United Kingdom, Member
A 'Power Brand' can be defined as a product/service or a brand that has the ability to penetrate the market on its own without the support of other products or product lines.
I think it's very similar to a super brand if not equal.
 

     
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