What is a Power Brand?

Definition of a Power Brand
Nathalie Houde, Strategy Consultant, Canada, Member
Interbrand defines power branding as:
“A strategy in which every product in a company’s range has its own name which functions independently, uns...

What is a Power Brand???
Debbie Dosoo, United Kingdom, Member
A 'Power Brand' can be defined as a product/service or a brand that has the ability to penetrate the market on its own without the support of other pr...