|
Get access now to all 12manage knowledge centers and discussion forums, including Branding. Completely free.
|
|
Aniruddha Bodhankar
Professor, India
|
What is meant by a 'power brand'? Is it equal or similar to a super brand? (...) Read more? Sign up for free
X
All about Branding and business administration. Completely free.
Log in
| |
|
Nathalie Houde
Strategy Consultant, Canada
|
|
Definition of a Power Brand
Interbrand defines power branding as:
“A strategy in which every product in a company’s range has its own name which functions independently, unsupported by the corporate brand or other product brand".
Tide is a perfect example of a power brand.
|
| |
|
Debbie Dosoo
United Kingdom
|
|
What is a Power Brand???
A 'Power Brand' can be defined as a product/service or a brand that has the ability to penetrate the market on its own without the support of other products or product lines.
I think it's very similar to a super brand if not equal.
|
|
|
|
|
Copy this into your study materials:
and add a hyperlink to:
|
|
|
Copy this HTML code to your web site:
|
|
|
|
|
|
|
|
|
