What is a Power Brand?

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Branding Knowledge Center

Forum New Topic Aniruddha Bodhankar Professor, India What is a Power Brand? What is meant by a 'power brand'? Is it equal or similar to a super brand? X   Welcome to the Branding forum: "What is a Power Brand?". Please sign up now to read all responses and to join this discussion yourself. It's free. Log in   Nathalie Houde Strategy Consultant, Canada   Definition of a Power Brand Interbrand defines power branding as: “A strategy in which every product in a company’s range has its own name which functions independently, unsupported by the corporate brand or other product brand". Tide is a perfect example of a power brand.   Debbie Dosoo United Kingdom   What is a Power Brand??? A 'Power Brand' can be defined as a product/service or a brand that has the ability to penetrate the market on its own without the support of other products or product lines. I think it's very similar to a super brand if not equal. Participate and leave a comment. More info. Share your opinion, knowledge and experience or ask a question (sign up for free first) Start a new forum topic

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