What is a Power Brand?

• Dictionary
• FAQ
• Zoom
• More

  App Reviews
• 
• Help
• Log in
• Register

Branding Knowledge Center

Forum New Topic Aniruddha Bodhankar Professor, India What is a Power Brand? What is meant by a 'power brand'? Is it equal or similar to a super brand? X Welcome to the Branding forum. The topic of this particular discussion is: "What is a Power Brand?". Please register now to read all responses and to join this discussion yourself. Log in   Nathalie Houde Strategy Consultant, Canada   Definition of a Power Brand Interbrand defines power branding as: “A strategy in which every product in a company’s range has its own name which functions independently, unsupported by the corporate brand or other product brand". Tide is a perfect example of a power brand.   Debbie Dosoo United Kingdom   What is a Power Brand??? A 'Power Brand' can be defined as a product/service or a brand that has the ability to penetrate the market on its own without the support of other products or product lines. I think it's very similar to a super brand if not equal. Participate and leave a comment Share your opinion, knowledge and experience or ask a question (sign up for free first) Start a new forum topic

More on Branding Summary Forum Audio Branding: a Sound Solution? 🔥 Employer Branding What is a Power Brand? Building a Global Brand from an Emerging Country The COBRA Approach to Branding What is Sub-branding? 3 Types of Sub-brands Advantages and Cautions of Brand Extensions Luxury Branding and Inconspicuous Consumption Criteria for Brand Name Success Strategic Benefits of Branding Branding Quotes What is the Importance of Industrial Branding | B2B Branding? Best Practices What is a Brand? Definition of a Brand Creating versus Modifying a Brand Special Interest Group Are you interested in Branding? Sign up for free Notify your students Copy this into your study materials: Interesting discussion: What is a Power Brand? and add a hyperlink to: https://www.12manage.com/forum.asp?TB=branding&S=4 Link to this discussion Copy this HTML code to your web site: Interesting discussion: <a href="https://www.12manage.com/forum.asp?TB=branding&S=4">What is a Power Brand?</a>

Branding Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2021 12manage - The Executive Fast Track. V15.8 - Last updated: 21-4-2021. All names ™ of their owners.