Creating versus Modifying a Brand

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Branding Knowledge Center

Best Practices 7 Ravi Kumar Student (MBA), India Creating versus Modifying a Brand If a brand exists, it's relatively easy to modify that, but it's much more difficult to create a brand... X Welcome to the Branding best practices. The topic being discussed here is: "Creating versus Modifying a Brand". Will you join us? It's free. Log in   Comments Sort by date Sort by rating Rating   2 Amit S Verulkar Manager, India   Creating a Brand is Easier! In my opinion creating a brand is easier than modifying it. Once the brand is created it communicated the values, strength, and creates the equity. Playing with the created brand may hamper the brand value and even change the image. It is better to create the other brand category which will not affect the existing brand. The new brand may get success or not. The existing will remain as it is. So it is always preferable to create a new brand rather than modifying existing one.   4 Carlos Neira Student (MBA), Colombia   How to Create a STRONG Brand? I think, that creating a brand is not so difficult. The issue is to make that brand strong and be on the top of heart & mind of the people. Not only of your targets but all people. This is the challenge: how to make your brand the strongest one!   3 VENKATESH Manager, India   Discovering Brand Names If you are a international brand do find out the m...   Leave a comment Share your knowledge or experience

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Branding Knowledge Center

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