Creating versus Modifying a Brand

Branding
Knowledge Center

 

Next Topic

Branding > Forum > Creating versus Modifying a Brand

Creating versus Modifying a Brand
Ravi Kumar, Student (MBA), India, Member
If a brand exists, it's relatively easy to modify that, but it's much more difficult to create a brand... (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

 
Creating a Brand is Easier!
Amit S Verulkar, Manager, India, Member
In my opinion creating a brand is easier than modifying it.
Once the brand is created it communicated the values, strength, and creates the equity.
Playing with the created brand may hamper the brand value and even change the image.
It is better to create the other brand category which will not affect the existing brand. The new brand may get success or not. The existing will remain as it is. So it is always preferable to create a new brand rather than modifying existing one.
 

 
How to Create a STRONG Brand?
Carlos Neira, Student (MBA), Colombia, Member
I think, that creating a brand is not so difficult. The issue is to make that brand strong and be on the top of heart & mind of the people. Not only of your targets but all people.
This is the challenge: how to make your brand the strongest one!
 

 
Discovering Brand Names
VENKATESH, Manager, India, Member
(...)
 

         
Special Interest Group Leader

Interested? Sign up for free.


Branding
Summary
Forum
Best Practices


Branding
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.2 - Last updated: 7-12-2019. All names of their owners.