Creating a Brand is Easier!
Amit S Verulkar, Manager, India, Member
In my opinion creating a brand is easier than modifying it.
Once the brand is created it communicated the values, strength, and creates the equity.
Playing with the created brand may hamper the brand value and even change the image.
It is better to create the other brand category which will not affect the existing brand
. The new brand may get success or not. The existing will remain as it is. So it is always preferable to create a new brand rather than modifying existing one.