Creating versus Modifying a Brand

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Ravi Kumar
Student (MBA), India

Creating versus Modifying a Brand

If a brand exists, it's relatively easy to modify that, but it's much more difficult to create a brand...

  Amit S Verulkar
Manager, India

Creating a Brand is Easier!

In my opinion creating a brand is easier than modifying it.
Once the brand is created it communicated the values, strength, and creates the equity.
Playing with the created brand may hamper the brand value and even change the image.
It is better to create the other brand category which will not affect the existing brand. The new brand may get success or not. The existing will remain as it is. So it is always preferable to create a new brand rather than modifying existing one.

  Carlos Neira
Student (MBA), Colombia

How to Create a STRONG Brand?

I think, that creating a brand is not so difficult. The issue is to make that brand strong and be on the top of heart & mind of the people. Not only of your targets but all people.
This is the challenge: how to make your brand the strongest one!

Manager, India

Discovering Brand Names

If you are a international brand do find out the m...


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