Creating versus Modifying a Brand

Branding
Knowledge Center

 

Next Topic

Branding > Best Practices > Creating versus Modifying a Brand

Creating versus Modifying a Brand
Ravi Kumar, Student (MBA), India, Member
If a brand exists, it's relatively easy to modify that, but it's much more difficult to create a brand... (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Creating a Brand is Easier!
Amit S Verulkar, Manager, India, Member
  In my opinion creating a brand is easier than modifying it.
Once the brand is created it communicated the values, strength, and creates the equity.
Playing with the created brand may hamper the brand value and even change the image.
It is better to create the other brand category which will not affect the existing brand. The new brand may get success or not. The existing will remain as it is. So it is always preferable to create a new brand rather than modifying existing one.

  How to Create a STRONG Brand?
Carlos Neira, Student (MBA), Colombia, Member
  I think, that creating a brand is not so difficult. The issue is to make that brand strong and be on the top of heart & mind of the people. Not only of your targets but all people.
This is the challenge: how to make your brand the strongest one!

  Discovering Brand Names
VENKATESH, Manager, India, Member
  (...)

   
Special Interest Group Leader

Are you an expert in this field? Sign up for free


Branding
Summary
Forum
Audio Branding: a Sound Solution?
Advantages and Cautions of Brand Extensions
🔥The COBRA Approach to Branding
Branding Quotes
What is the Importance of Industrial Branding | B2B Branding?
Best Practices
🥇What is a Brand? Definition of a Brand
Creating versus Modifying a Brand
🥉What is a Power Brand?
Building a Global Brand from an Emerging Country
What is Sub-branding? 3 Types of Sub-brands
Luxury Branding and Inconspicuous Consumption
Criteria for Brand Name Success
Strategic Benefits of Branding


Branding
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 3-8-2020. All names of their owners.