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Creating versus Modifying a Brand
Ravi Kumar, Student (MBA), India, Member
If a brand exists, it's relatively easy to modify that, but it's much more difficult to create a brand......
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Creating a Brand is Easier!
Amit S Verulkar, Manager, India, Member In my opinion creating a brand is easier than modifying it.
Once the brand is created it communicated the values, strength, and creates the equit...
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How to Create a STRONG Brand?
Carlos Neira, Student (MBA), Colombia, Member I think, that creating a brand is not so difficult. The issue is to make that brand strong and be on the top of heart & mind of the people. Not only o...
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Discovering Brand Names
VENKATESH, Manager, India, Member If you are a international brand do find out the meaning that 'brand name" holds in the countries of your presence.
We need not overemphasise the...
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