What is Brand Equity? Definition

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What is Brand Equity? Definition
Andoh, Manager, Ghana, Member
What is brand equity and what is the strategic importance of brands to an organisation in terms of brand equity?...Register

What is Brand Equity?
Ravi Kumar, Student (MBA), India, Member
Brand Equity refers to the value of a brand. Brand equity is based on the extent to which the brand has high brand loyalty, name awareness, per...

Brand Equity Components
KISHOR KUMAR, Manager, India, Member
Brand Equity includes:
- Brand Value
- Brand Loyalt...

Brand Equity
ademola akinbola, Management Consultant, Ireland, Member
Brand equity components encompass all that the previous contributors have mentioned. But, the most important index of brand equity is value creatio...

Definition of Brand Equity
VENKATESH, Manager, India, Member
Brand equity is the value that is the result from the faith that the customers have in the promises the brand makes to them and fulfills.
For mai...

Brand: the Hidden Assets of Business
M.A Jama, HR Consultant, South Africa, Member
A company's brand is not its name, logo or websites, but rather the perception that clients, investors, employees and members of the general public ha...

What is Brand Equity?
Alireza, Strategy Consultant, Iran, Member
'Brand Equity', I think is the situation and extent to which "the consumers love your brand".
When everyone loves you, they accept all conditions...

Four Dimensions of Brand Equity (Buil and Martinez)
Anneke Zwart, Student (University), Netherlands, Moderator
In an article “The Influence of Brand Equity on Consumer Responses, Buil and Martinez (2013) investigate the influence of consumer-based brand equity ...


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