Employer Branding

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Sarah Daghman
Lecturer, Russian Federation
🔥NEW It is well known that intellectual and human capital is the main source of competitive advantage and/or core competence in the modern economy. "People are our greatest asset". Accordingly, there is an intense "contest" among employers to attract and retain the best, most talented employees. So employers are keen to create and maintain a good image of the working environment they offer, offer nice work conditions and provide good employment conditions and social privileges to attract employees. Your company may be the best employer on the planet, but you have to let prospective employees know. So as a main part of your total effort, companies are using to "Employer Branding" to recruit and retain the most talented people with superior skills and knowledge. Ambler and Barrow were the first to explore "employer branding" through the combination of HR and brand marketing concepts. They defined it as a form of marketing based on communicating: "a combination of functional, economic, and (...) Read more? Sign up for free

  Norman Dragt

Perceived Role of Intellectual and Human Capital

You said: "It is well known that intellectual and (...)

  Rob Thompson
Coach, United Kingdom

Do you Want Increased Employee Retention?

This all makes sense in terms of how I as an outsi (...)

  David Wilson
Manager, Canada

Theory versus Reality

Hi Sarah, it's a great posting. However, I wonder (...)

  Graham Williams
Management Consultant, South Africa

From Employer Branding to Employee Branding

The tendency to refer to our people in the organiz (...)

  Elvio Valchi
Teacher, Argentina

Employer Branding and High Personnel Turnover / Rotation

Although correlation does not imply causality, my (...)

  paul lewis
Manager, Grenada

Serve your Internal Customer First

@Norman Dragt: I totally agree with that statement (...) 25-2-2021


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