Employer Branding

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🔥NEW It is well known that intellectual and human capital is the main source of competitive advantage and/or core competence in the modern economy. "People are our greatest asset". Accordingly, there is an intense "contest" among employers to attract and retain the best, most talented employees. So employers are keen to create and maintain a good image of the working environment they offer, offer nice work conditions and provide good employment conditions and social privileges to attract employees. Your company may be the best employer on the planet, but you have to let prospective employees know. So as a main part of your total effort, companies are using to "Employer Branding" to recruit and retain the most talented people with superior skills and knowledge. Ambler and Barrow were the first to explore "employer branding" through the combination of HR and brand marketing concepts. They defined it as a form of marketing based on communicating: "a combination of functional, economic, and (...) Read more? Sign up for free

		Norman Dragt Netherlands
	Perceived Role of Intellectual and Human Capital You said: "It is well known that intellectual and (...)

		Rob Thompson Coach, United Kingdom
	Do you Want Increased Employee Retention? This all makes sense in terms of how I as an outsi (...)

		David Wilson Manager, Canada
	Theory versus Reality Hi Sarah, it's a great posting. However, I wonder (...)

		Graham Williams Management Consultant, South Africa
	From Employer Branding to Employee Branding The tendency to refer to our people in the organiz (...)

		Elvio Valchi Teacher, Argentina
	Employer Branding and High Personnel Turnover / Rotation Although correlation does not imply causality, my (...)

		paul lewis Manager, Grenada
	Serve your Internal Customer First @Norman Dragt: I totally agree with that statement (...) 25-2-2021