Employer Branding

Branding
Knowledge Center

 
Branding > Forum

New Topic


Sarah Daghman
Lecturer, Russian Federation
🔥NEW It is well known that intellectual and human capital is the main source of competitive advantage and/or core competence in the modern economy. "People are our greatest asset". Accordingly, there is an intense "contest" among employers to attract and retain the best, most talented employees. So employers are keen to create and maintain a good image of the working environment they offer, offer nice work conditions and provide good employment conditions and social privileges to attract employees. Your company may be the best employer on the planet, but you have to let prospective employees know. So as a main part of your total effort, companies are using to "Employer Branding" to recruit and retain the most talented people with superior skills and knowledge. Ambler and Barrow were the first to explore "employer branding" through the combination of HR and brand marketing concepts. They defined it as a form of marketing based on communicating: "a combination of functional, economic, and (...) Read more? Sign up for free

  Norman Dragt
Netherlands
 

Perceived Role of Intellectual and Human Capital

You said: "It is well known that intellectual and (...)

  Rob Thompson
Coach, United Kingdom
 

Do you Want Increased Employee Retention?

This all makes sense in terms of how I as an outsi (...)

  David Wilson
Manager, Canada
 

Theory versus Reality

Hi Sarah, it's a great posting. However, I wonder (...)

  Graham Williams
Management Consultant, South Africa
 

From Employer Branding to Employee Branding

The tendency to refer to our people in the organiz (...)

  Elvio Valchi
Teacher, Argentina
 

Employer Branding and High Personnel Turnover / Rotation

Although correlation does not imply causality, my (...)

  paul lewis
Manager, Grenada
 

Serve your Internal Customer First

@Norman Dragt: I totally agree with that statement (...) 25-2-2021

 

More on Branding
Summary
Forum
Audio Branding: a Sound Solution?
What is a Power Brand?
Building a Global Brand from an Emerging Country
The COBRA Approach to Branding
What is Sub-branding? 3 Types of Sub-brands
Advantages and Cautions of Brand Extensions
Employer Branding
Luxury Branding and Inconspicuous Consumption
Criteria for Brand Name Success
Strategic Benefits of Branding
Branding Quotes
What is the Importance of Industrial Branding | B2B Branding?
Best Practices
What is a Brand? Definition of a Brand
Creating versus Modifying a Brand
Special Interest Group

Are you interested in Branding? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:


Branding
Knowledge Center

 


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 6-3-2021. All names of their owners.