Audio Branding: a Sound Solution?

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Ignatius D, Student (MBA), India
WHAT IS AUDIO BRANDING? DEFINITION Audio branding can be described as the process of brand development and brand management by the use of audible elements within the framework of brand communication. It is a part of a multi-sensory brand communication and holistic brand design. It aims at building solidly one or more brand sound that represent the identity and values of a brand in a distinctive manner. An audio logo, branded functional sounds, brand music or a brand voice are typical elements of audio branding. RELEVANCE Audio branding has always been quite relevant in broadcast advertising. It is not surprising that this trend caught on in the digital marketing space as well, since audio branding can be quite memorable. Marketers are cashing on audio branding by actively using it on social media and by using these audios in their stories and posts. CONDITIONS The audio branding process takes time, attention and commitment. You have to stick to it and do similar things repeate (...) Read more? Sign up for free

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