Audio Branding: a Sound Solution?

Branding
Knowledge Center

 

Next Topic

Branding > Forum > Audio Branding: a Sound Solution?

Audio Branding: a Sound Solution?
Aniket Deolikar, Student (MBA), India, Premium Member
WHAT IS AUDIO BRANDING? DEFINITION Audio branding can be described as the process of brand development and brand management by the use of audible elements within the framework of brand communication. It is a part of a multi-sensory brand communication and holistic brand design. It aims at building solidly one or more brand sound that represent the identity and values of a brand in a distinctive manner. An audio logo, branded functional sounds, brand music or a brand voice are typical elements of audio branding. RELEVANCE Audio branding has always been quite relevant in broadcast advertising. It is not surprising that this trend caught on in the digital marketing space as well, since audio branding can be quite memorable. Marketers are cashing on audio branding by actively using it on social media and by using these audios in their stories and posts. CONDITIONS The audio branding process takes time, attention and commitment. You have to stick to it and do similar things repeate (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


   
Special Interest Group Leader

Are you an expert in this field? Sign up for free


Branding
Summary
Forum
Audio Branding: a Sound Solution?
Advantages and Cautions of Brand Extensions
Branding Quotes
🔥The COBRA Approach to Branding
What is the Importance of Industrial Branding | B2B Branding?
Best Practices
🥇What is a Brand? Definition of a Brand
🥈Creating versus Modifying a Brand
🥉What is a Power Brand?
Building a Global Brand from an Emerging Country
What is Sub-branding? 3 Types of Sub-brands
Luxury Branding and Inconspicuous Consumption
Criteria for Brand Name Success
Strategic Benefits of Branding


Branding
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 7-7-2020. All names of their owners.