logo

What is the Importance of Industrial Branding | B2B Branding?

Knowledge Center

Branding
Knowledge Center

Translatemore

Forum
3
Amir Atarodian
Student (University), Italy

What is the Importance of Industrial Branding | B2B Branding?

Is B2B Branding, also referred to as Industrial Branding, important nowadays in business to business marketplaces? Why?
 

Rating

 
1
Ron Strauss
Business Consultant, United States
 

B2B Branding is Huge

More than half the people employed in marketing and branding in the U.S. (according to the U.S. Census Bureau) are employed in B2B Marketing. About two-thirds of the U.S. Gross Economic Output is created by B2B companies according to the U.S. Bureau of Economic Analysis. So the importance of B2B marketing and branding activity is huge. It's the mountain on which the consumer economy sits.

Given the expanding role of the buyer in the buying process, based on their ability to acquire product and service information via the internet, B2B companies are redefining the sales 'funnel' to a sales loop and are realizing that marketing and sales force integration is vital to success. Branding again plays a key role in this, as it helps all stakeholders of the business understand the values and brand attributes that create value for the firm via brand relevance, differentiation and salience.

One implication is that brand equity, the bundle of intangible emotional/emotive attributes that serve to distinguish a brand, is increasingly important to customer lifetime value, and, therefore, brand value creation and enterprise value.

 
1
Susan Gaide
United States
 

The Use of Sound in B2B Branding

@Ron Strauss: An important part of B2B branding is sonic branding--the strategic use of sound, not o... Sign up

 

More on Branding:
Summary
Discussion Topics
topic Audio Branding: a Sound Solution?
topic What is a Brand? Definition of a Brand
🔥 Employer Branding
topic Creating versus Modifying a Brand
topic What is a Power Brand?
topic Building a Global Brand from an Emerging Country
topic The COBRA Approach to Branding
topic What is Sub-branding? 3 Types of Sub-brands
topic Advantages and Cautions of Brand Extensions
topic Luxury Branding and Inconspicuous Consumption
topic Criteria for Brand Name Success
topic Strategic Benefits of Branding
topic Branding Quotes
👀What is the Importance of Industrial Branding | B2B Branding?
Special Interest Group

SIG Leader

Do you know a lot about Branding? Become our SIG Leader



top

More on Branding:
Summary
Discussion Topics
topic Audio Branding: a Sound Solution?
topic What is a Brand? Definition of a Brand
🔥 Employer Branding
topic Creating versus Modifying a Brand
topic What is a Power Brand?
topic Building a Global Brand from an Emerging Country
topic The COBRA Approach to Branding
topic What is Sub-branding? 3 Types of Sub-brands
topic Advantages and Cautions of Brand Extensions
topic Luxury Branding and Inconspicuous Consumption
topic Criteria for Brand Name Success
topic Strategic Benefits of Branding
topic Branding Quotes
👀What is the Importance of Industrial Branding | B2B Branding?
Special Interest Group

SIG Leader

Do you know a lot about Branding? Become our SIG Leader

Knowledge Center

Branding
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.3 - Last updated: 2-10-2023. All names of their owners.




12manage is looking for BA/MBA students. More info.