What is a Brand? Definition of a Brand



Branding
Knowledge Center

Translate

Best Practices
9
Andoh
Manager, Ghana

What is a Brand? Definition of a Brand

What is a brand precisely?
 

Rating

 
4
Tebboub Abdelamelk
Professor, Algeria
 

Brand Definition

A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. History of brand: historically the word 'brand' was first used as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass brand identity - it affects the personality of a product, company or service.
A brand personality identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, employees, partners, owners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.

 
2
Debbie Dosoo
United Kingdom
 

What Exactly is a Brand?

A brand can be simply defined as any product/servi...

 
1
Shiela Lumsden, United Kingdom
 

What is a Brand?

I agree the identity is a key set of elements rela...

 
1
Bashir, Sudan
 

Changing a Brand is Hard

What has been imaged in the mind of the public by ...

 
1
Mohammed Sharik
Manager, India
 

Brand is Trust and Value

A Brand is something which is directly related to ...

   

More on Branding:
Summary
Discuss
Audio Branding: a Sound Solution?
👀What is a Brand? Definition of a Brand
🔥Employer Branding
Creating versus Modifying a Brand
What is a Power Brand?
Building a Global Brand from an Emerging Country
The COBRA Approach to Branding
What is Sub-branding? 3 Types of Sub-brands
Advantages and Cautions of Brand Extensions
Luxury Branding and Inconspicuous Consumption
Criteria for Brand Name Success
Strategic Benefits of Branding
Branding Quotes
What is the Importance of Industrial Branding | B2B Branding?
Special Interest Group

Do you have a keen interest in Branding? Become our SIG Leader

Branding
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 2-12-2022. All names of their owners.