What is a Brand? Definition of a Brand

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Andoh
Manager, Ghana

What is a Brand? Definition of a Brand

What is a brand precisely?

  Tebboub Abdelamelk
Professor, Algeria
 

Brand Definition

A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. History of brand: historically the word 'brand' was first used as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass brand identity - it affects the personality of a product, company or service.
A brand personality identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, employees, partners, owners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.

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