All about Branding
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In the best practices section you will find the best forum discussions within this knowledge area.
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What is a Brand? Definition of a Brand
Andoh, Manager, Ghana, Member
What is a brand precisely?...
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Brand Definition
Tebboub Abdelamelk, Professor, Algeria, Member A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color ...
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What Exactly is a Brand?
Debbie Dosoo, United Kingdom, Member A brand can be simply defined as any product/service/company that can be identified by the public/market.
In can take the form of a logo, sign, s...
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What is a Brand?
Shiela Lumsden, Consultant, United Kingdom, Member I agree the identity is a key set of elements relating to the brand, but there is also the brand image and the ambition or vision for the br...
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Changing a Brand is Hard
Bashir, Project Manager, Sudan, Member What has been imaged in the mind of the public by a brand is very difficult to change, especially with a developing business environment. For example ...
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Brand is Trust and Value
Mohammed Sharik, Manager, India, Member A Brand is something which is directly related to TRUST of customer. It is how we represent the product, services etc. and its VALUE to the customer. ...
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