What is a Brand? Definition of a Brand

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Manager, Ghana
What is a brand precisely? (...) Read more? Sign up for free

  Tebboub Abdelamelk
Professor, Algeria

Brand Definition

A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. History of brand: historically the word 'brand' was first used as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass brand identity - it affects the personality of a product, company or service.
A brand personality identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, employees, partners, owners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.

  Debbie Dosoo
United Kingdom

What Exactly is a Brand?

A brand can be simply defined as any product/servi (...)

  Shiela Lumsden

What is a Brand?

I agree the identity is a key set of elements rela (...)


Changing a Brand is Hard

What has been imaged in the mind of the public by (...)

  Mohammed Sharik
Manager, India

Brand is Trust and Value

A Brand is something which is directly related to (...)


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