|
Get access now to all 12manage knowledge centers and discussion forums, including Branding. Completely free.
|
|
Andoh
Manager, Ghana
|
X
All about Branding and business administration. Completely free.
Log in
| |
|
Tebboub Abdelamelk
Professor, Algeria
|
|
Brand Definition
A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. History of brand: historically the word 'brand' was first used as a way to tell one person's cattle from another by means of a hot iron stamp.
A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass brand identity - it affects the personality of a product, company or service.
A brand personality identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, employees, partners, owners, investors etc.
Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.
|
| |
|
Debbie Dosoo
United Kingdom
|
|
What Exactly is a Brand?
A brand can be simply defined as any product/servi (...)
|
| |
|
Shiela Lumsden
|
|
What is a Brand?
I agree the identity is a key set of elements rela (...)
|
| |
|
Bashir
|
|
Changing a Brand is Hard
What has been imaged in the mind of the public by (...)
|
| |
|
Mohammed Sharik
Manager, India
|
|
Brand is Trust and Value
A Brand is something which is directly related to (...)
|
|
Sign up