Reasons Behind Coopetition in Innovation

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Ignatius D
Manager, India
Coopetition comes from two words which are: cooperation and competition. So in simple terms, Coopetition means collaboration with competitors for mutual benefits. It is the act of cooperation between competing companies by forming a strategic alliance designed to help both companies. The benefits might present themselves in various areas: overall sales, market share, new product development, etc. Why are companies using coopetition in technological innovation? Several interrelated factors are drivers for high tech firms and encourage them to engage in coopetition: SHORTER PRODUCT LIFE CYCLES: Due to quickly changing consumer preferences and fast changes in technology. companies must invest more in innovation to keep up with the pace. INCREASING R&D COST AND CAPITAL COSTS: These costs are very high in high technology companies. They contribute to a considerable percentage of the total expenditure. Also, there is always considerable uncertainty in Research. And product develo (...) Read more? Sign up for free

  Peter Gehbauer
Teacher, Canada

Coopetition and Gracious Professionalism

The First Robotics program certainly embodies both (...)

  Jaap de Jonge
Editor, Netherlands

First Robotics Program

@Peter Gehbauer: What do you mean with the first r (...)

  Maurice Hogarth
Consultant, United Kingdom

Compete = Strive Together

NB Before giving my examples you may find it inter (...)

  Gandhi Heryanto
Management Consultant, Indonesia

Coopetition Paradox Integration

If coopetition is a relationship between two confl (...)

  Peter Gehbauer
Teacher, Canada

Coopetition and Gracious Professionalism

@Jaap de Jonge: Yes, that's it. Regrettably many s (...)


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