Checklist of All Reasons for Co-opetition

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Jaap de Jonge
Editor, Netherlands
🔥NEW According to Brandenburger and Nalebuff there are many reasons for competitors to cooperate: Saving costs Avoiding duplication of effort Very large project size Very high risks involved Combining key capabilities (company X is better at doing A while company Y is better at B) Combining a key capability with large financial resources (company X is better at doing A while company Y supplies major financial means) Improve corporate goodwill (Google and Apple working together on contact-tracing technology for Covid-19) Are there any more major reasons why companies are collaborating strategically with a competitor? Definitely, I can think of: Potential for cross-selling (company X and Y are competing on products A. But only company Y has another product/service B that is also relevant for this market segment. Company X offers B to its customers and receives part of the profit company Y is making on B) Mutual enemy (company X and Y are both facing a strong competitor Z (...) Read more? Sign up for free

  Graham Williams
Management Consultant, South Africa

The Time for Coopetition Has Arrived

A great list of benefits to justify cooperation. A (...)

  Marcelo Miranda
Director, Brazil

Cooperation in Competition is a Great Idea

More than ever in human history, talking about Coo (...)

  Suresh K R Kumar
CEO, Tanzania

Cooperative Competition

@Marcelo Miranda: The Theory of Evolution clearly (...) 6-2-2021

  Graham Williams
Management Consultant, South Africa

Cooperative Competition

I like the coopetition concept. It makes sense. Bu (...) 6-2-2021


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