Checklist of All Reasons for Co-opetition

Checklist of All Reasons for Co-opetition

🔥NEW According to Brandenburger and Nalebuff there are many reasons for competitors to cooperate:

1. Saving costs
2. Avoiding duplication of effort
3. Very large project size
4. Very high risks involved
5. Combining key capabilities (company X is better at doing A while company Y is better at B)
6. Combining a key capability with large financial resources (company X is better at doing A while company Y supplies major financial means)
7. Improve corporate goodwill (Google and Apple working together on contact-tracing technology for Covid-19)

Are there any more major reasons why companies are collaborating strategically with a competitor? Definitely, I can think of:

8. Potential for cross-selling (company X and Y are competing on products A. But only company Y has another product/service B that is also relevant for this market segment. Company X offers B to its customers and receives part of the profit company Y is making on B)
9. Mutual enemy (company X and Y are both facing a strong competitor Z)
10. Establish an industry or technology standard / architecture (to which all others will have to conform)
11. Sharing key information (about the market, customer behavior)
12. Warming up for a later takeover (many successful innovative startups are acquired by larger firms who have a global brand and established distribution channels)

⇨ What reasons are we still missing?
Source: "The Rules of Co-opetition", Adam Brandenburger and Barry Nalebuff, HBR Jan-Feb 2021, pp. 48-57

		Comments Sort by date Sort by rating Rating
		3 Graham Williams Management Consultant, South Africa
	The Time for Coopetition Has Arrived A great list of benefits to justify cooperation. An analysis of macro trends over the last few hundr... Sign up

		1 Marcelo Miranda Director, Brazil
	Cooperation in Competition is a Great Idea More than ever in human history, talking about Cooperation is critical to our survival. Although the... Sign up

		1 Suresh K R Kumar CEO, Tanzania
	Cooperative Competition @Marcelo Miranda: The Theory of Evolution clearly establishes the two sides of cooperation and compe... Sign up

		1 Graham Williams Management Consultant, South Africa
	Cooperative Competition I like the coopetition concept. It makes sense. But with regard to the pandemic I don't see that as ... Sign up