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Jaap de Jonge
Editor, Netherlands
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🔥 NEW According to Brandenburger and Nalebuff there are many reasons for competitors to cooperate:
Saving costs
Avoiding duplication of effort
Very large project size
Very high risks involved
Combining key capabilities (company X is better at doing A while company Y is better at B)
Combining a key capability with large financial resources (company X is better at doing A while company Y supplies major financial means)
Improve corporate goodwill (Google and Apple working together on contact-tracing technology for Covid-19)
Are there any more major reasons why companies are collaborating strategically with a competitor? Definitely, I can think of:
Potential for cross-selling (company X and Y are competing on products A. But only company Y has another product/service B that is also relevant for this market segment. Company X offers B to its customers and receives part of the profit company Y is making on B)
Mutual enemy (company X and Y are both facing a strong competitor Z (...) Read more? Sign up for free
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Graham Williams
Management Consultant, South Africa
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The Time for Coopetition Has Arrived
A great list of benefits to justify cooperation. A (...)
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Marcelo Miranda
Director, Brazil
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Cooperation in Competition is a Great Idea
More than ever in human history, talking about Coo (...)
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Suresh K R Kumar
CEO, Tanzania
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Cooperative Competition
@Marcelo Miranda: The Theory of Evolution clearly (...)
6-2-2021
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Graham Williams
Management Consultant, South Africa
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Cooperative Competition
I like the coopetition concept. It makes sense. Bu (...)
6-2-2021
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