The Value Net: Competitors or Substitutors?

Coopetition
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Tim
It should be "Competitors" not "Substitutors" in the graphic. (...) Read more? Sign up for free

  Jaap de Jonge
Editor, Netherlands
 

Graph

Thanks Tim for your User Tip. Actually, Substitutors is another word / synomym for Competitors. So the graph was correct. I have now put both the terms Competitors and Substitutors in the picture to avoid future confusion.

  kevin
 

substitutors is a better word

you need to think a step beyond now. what might be a fair substitute for what you offer? airlines don't usually consider amtrak or greyhound their competitors, per se, but they still get you from point a to point b. if the landscape changes, the substitutes may become more attractive and steal from you.

  Jo (London)
 

Competitors or Substitutors?

Nope, it should be "substitutors" - See Brandenburger and Nalebuff HBR article, July 1995

  Ethan
 

Correction to Tim

Actually, Brandenburger and Nalebuff use Substitutors in their original article in HBR, so the graphic is correct.

 

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