The Value Net: Competitors or Substitutors?

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The Value Net: Competitors or Substitutors?
It should be "Competitors" not "Substitutors" in the graphic.

Jaap de Jonge, Editor
Thanks Tim for your User Tip. Actually, Substituto...

substitutors is a better word
you need to think a step beyond now. what might be...

Competitors or Substitutors?
Jo (London)
Nope, it should be "substitutors" - See Brandenbur...

Correction to Tim
Actually, Brandenburger and Nalebuff use Substitut...


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