|
Tim
|
It should be "Competitors" not "Substitutors" in the graphic. (...) Read more? Sign up for free
|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
Sign up for free Log in
|
| |
|
Jaap de Jonge, Editor, Netherlands
|
|
Graph
Thanks Tim for your User Tip. Actually, Substitutors is another word / synomym for Competitors. So the graph was correct. I have now put both the terms Competitors and Substitutors in the picture to avoid future confusion.
|
| |
|
kevin
|
|
substitutors is a better word
you need to think a step beyond now. what might be a fair substitute for what you offer? airlines don't usually consider amtrak or greyhound their competitors, per se, but they still get you from point a to point b. if the landscape changes, the substitutes may become more attractive and steal from you.
|
| |
|
Jo (London)
|
|
Competitors or Substitutors?
Nope, it should be "substitutors" - See Brandenburger and Nalebuff HBR article, July 1995
|
| |
|
Ethan
|
|
Correction to Tim
Actually, Brandenburger and Nalebuff use Substitutors in their original article in HBR, so the graphic is correct.
|
|
|
|
|
Special Interest Group Leader
|
|
|
|
|
|
|
|
|
