The Value Net: Competitors or Substitutors?


 
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The Value Net: Competitors or Substitutors?
Tim
It should be "Competitors" not "Substitutors" in the graphic.
 

 
Graph
Jaap de Jonge, CEO, Netherlands, Editor
Thanks Tim for your User Tip. Actually, Substitutors is another word / synomym for Competitors. So the graph was correct. I have now put both the term...Sign up
 

 
substitutors is a better word
kevin
you need to think a step beyond now. what might be a fair substitute for what you offer? airlines don't usually consider amtrak or greyhound their com...Sign up
 

 
Competitors or Substitutors?
Jo (London)
Nope, it should be "substitutors" - See Brandenburger and Nalebuff HBR article, July 1995...Sign up
 

 
Correction to Tim
Ethan
Actually, Brandenburger and Nalebuff use Substitutors in their original article in HBR, so the graphic is correct....Sign up
 

 
 


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