The Value Net: Competitors or Substitutors?

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			              Coopetition > Best Practices > The Value Net: Competitors or Substitutors?
			            
				              The Value Net: Competitors or Substitutors?

			                Tim
			            
	          		It should be "Competitors" not "Substitutors" in the graphic. (...) Read more? Sign up for free

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			                  	Graph

		                  		Jaap de Jonge, Editor, Netherlands
												
													Thanks Tim for your User Tip. Actually, Substitutors is another word / synomym for Competitors. So the graph was correct. I have now put both the terms Competitors and Substitutors in the picture to avoid future confusion.
				                
			                  	substitutors is a better word

		                  		kevin
												
													you need to think a step beyond now. what might be a fair substitute for what you offer? airlines don't usually consider amtrak or greyhound their competitors, per se, but they still get you from point a to point b. if the landscape changes, the substitutes may become more attractive and steal from you.
				                
			                  	Competitors or Substitutors?

		                  		Jo (London)
												
													Nope, it should be "substitutors" - See Brandenburger and Nalebuff HBR article, July 1995
				                
			                  	Correction to Tim

		                  		Ethan
												
													Actually, Brandenburger and Nalebuff use Substitutors in their original article in HBR, so the graphic is correct.
				                
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