The Value Net: Competitors or Substitutors?

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The Value Net: Competitors or Substitutors?
It should be "Competitors" not "Substitutors" in the graphic.

Jaap de Jonge, CEO, Netherlands, Editor
Thanks Tim for your User Tip. Actually, Substitutors is another word / synomym for Competitors. So the graph was correct. I have now put both the term...Sign up

substitutors is a better word
you need to think a step beyond now. what might be a fair substitute for what you offer? airlines don't usually consider amtrak or greyhound their com...Sign up

Competitors or Substitutors?
Jo (London)
Nope, it should be "substitutors" - See Brandenburger and Nalebuff HBR article, July 1995...Sign up

Correction to Tim
Actually, Brandenburger and Nalebuff use Substitutors in their original article in HBR, so the graphic is correct....Sign up


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