The Value Net: Competitors or Substitutors?

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Coopetition > Best Practices > The Value Net: Competitors or Substitutors?

The Value Net: Competitors or Substitutors?
Tim
It should be "Competitors" not "Substitutors" in the graphic. (...) Read more? Sign up for free

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  Graph
Jaap de Jonge, Editor, Netherlands
  Thanks Tim for your User Tip. Actually, Substitutors is another word / synomym for Competitors. So the graph was correct. I have now put both the terms Competitors and Substitutors in the picture to avoid future confusion.

  substitutors is a better word
kevin
  you need to think a step beyond now. what might be a fair substitute for what you offer? airlines don't usually consider amtrak or greyhound their competitors, per se, but they still get you from point a to point b. if the landscape changes, the substitutes may become more attractive and steal from you.

  Competitors or Substitutors?
Jo (London)
  Nope, it should be "substitutors" - See Brandenburger and Nalebuff HBR article, July 1995

  Correction to Tim
Ethan
  Actually, Brandenburger and Nalebuff use Substitutors in their original article in HBR, so the graphic is correct.

   
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Coopetition
Summary
Forum
🔥Reasons Behind Coopetition in Innovation
Value Net vs. Value Chain
How to Achieve Creativity in Strategy Formation
Best Practices
🥇Add 5th Group to Value Net: Shareholders
🥈Value Net is not an Alternative to Porter's Five Forces
The Value Net: Competitors or Substitutors?


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