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The Value Net: Competitors or Substitutors?
Tim
It should be "Competitors" not "Substitutors" in the graphic.
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Graph
Jaap de Jonge, CEO, Netherlands, Editor Thanks Tim for your User Tip. Actually, Substitutors is another word / synomym for Competitors. So the graph was correct. I have now put both the term...  |
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substitutors is a better word
kevin you need to think a step beyond now. what might be a fair substitute for what you offer? airlines don't usually consider amtrak or greyhound their com... |
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Correction to Tim
Ethan Actually, Brandenburger and Nalebuff use Substitutors in their original article in HBR, so the graphic is correct.... |
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Special Interest Group Leader
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The Value Net (PARTS, Co-opetition)
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