All about The Value Net (PARTS, Co-opetition)
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The Value Net: Competitors or Substitutors?
Tim
It should be "Competitors" not "Substitutors" in the graphic.
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GraphJaap de Jonge, Editor Thanks Tim for your User Tip. Actually, Substitutors is another word / synomym for Competitors. So the graph was correct. I have now put both the terms Competitors and Substitutors in the picture to avoid future confusion. |
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substitutors is a better wordkevin you need to think a step beyond now. what might be a fair substitute for what you offer? airlines don't usually consider amtrak or greyhound their competitors, per se, but they still get you from point a to point b. if the landscape changes, the substitutes may become more attractive and steal from you. |
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Correction to TimEthan Actually, Brandenburger and Nalebuff use Substitutors in their original article in HBR, so the graphic is correct. |
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