The Value Net: Competitors or Substitutors?




Coopetition
Knowledge Center

Forum
0
Tim, Germany

The Value Net: Competitors or Substitutors?

It should be "Competitors" not "Substitutors" in the graphic.
 

Rating

 
0
Jaap de Jonge
Editor, Netherlands
 

Graph

Thanks Tim for your User Tip. Actually, Substitutors is another word / synomym for Competitors. So the graph was correct. I have now put both the terms Competitors and Substitutors in the picture to avoid future confusion.

 
0
kevin, usa
 

substitutors is a better word

you need to think a step beyond now. what might be a fair substitute for what you offer? airlines don't usually consider amtrak or greyhound their competitors, per se, but they still get you from point a to point b. if the landscape changes, the substitutes may become more attractive and steal from you.

 
0
Jo (London), UK
 

Competitors or Substitutors?

Nope, it should be "substitutors" - See Brandenburger and Nalebuff HBR article, July 1995

 
0
Ethan, USA
 

Correction to Tim

Actually, Brandenburger and Nalebuff use Substitutors in their original article in HBR, so the graphic is correct.

   

More on Coopetition:
Summary
Discuss
🔥Checklist of All Reasons for Co-opetition
Add 5th Group to Value Net: Shareholders
Value Net is not an Alternative to Porter's Five Forces
Reasons Behind Coopetition in Innovation
Value Net vs. Value Chain
How to Achieve Creativity in Strategy Formation
👀The Value Net: Competitors or Substitutors?
Special Interest Group

Do you have a keen interest in Coopetition? Become our SIG Leader

Coopetition
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 9-12-2022. All names of their owners.