Impact of Store Flyers on a Brand

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Florence Jeuniau, Student (Other)
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  Jaap de Jonge, Editor, Netherlands
 

How Store Flyers Influence a Brand

Store Flyers may have an impact on:
- Incidence (whether a purchase is actually made)
- Brand choice (which goods are being purchased)
- Quantity (how much goods are being purchased)
A 2016 study by Gázquez-Abada and Martínez-López showed that such flyers influence whether to buy and what to choose, but not how much to purchase.

 
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