Impact of Store Flyers on a Brand

			
			              Brand Recognition > Forum > Impact of Store Flyers on a Brand
			            
			              Impact of Store Flyers on a Brand
Florence Jeuniau, Student (Other), Member
What do you think about the impact of store flyers on a brand? Thank you for your ideas.
			            
			                  			How Store Flyers Influence a Brand

															Jaap de Jonge, Management Consultant, Netherlands
Store Flyers may have an impact on:

- Incidence (whether a purchase is actually made)

- Brand choice (which goods are being purchased)

- Quantity (how much goods are being purchased)

A 2016 study by Gázquez-Abada and Martínez-López showed that such flyers influence whether to buy and what to choose, but not how much to purchase.
			                  		
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	                            Brand Recognition
	                          
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	                                ForumBrand and Recognition
Brand Esteem for Services
Brand Irritation: a Particular Case of Brand Recognition
Impact of Store Flyers on a Brand

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