Impact of Store Flyers on a Brand

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Brand Recognition Knowledge Center

Get access now to all 12manage knowledge centers and discussion forums, including Brand Recognition. Completely free.     Log in Brand Recognition > Forum New Topic Florence Jeuniau Student (Other) 🔥NEW What do you think about the impact of store flyers on a brand? Thank you for your ideas. (...) Read more? Sign up for free X All about Brand Recognition and business administration. Completely free. Log in   Jaap de Jonge Editor, Netherlands   How Store Flyers Influence a Brand Store Flyers may have an impact on: - Incidence (whether a purchase is actually made) - Brand choice (which goods are being purchased) - Quantity (how much goods are being purchased) A 2016 study by Gázquez-Abada and Martínez-López showed that such flyers influence whether to buy and what to choose, but not how much to purchase.

More on Brand Recognition Summary Forum Brand and Recognition Brand Esteem for Services Brand Irritation: a Particular Case of Brand Recognition Impact of Store Flyers on a Brand Best Practices Brand Irritation: a New Concept Special Interest Group Are you interested in Brand Recognition? Sign up for free Notify your students Copy this into your study materials: Interesting discussion: Impact of Store Flyers on a Brand and add a hyperlink to: https://www.12manage.com/forum.asp?TB=brand_recognition&S=5 Link to this discussion Copy this HTML code to your web site: Interesting discussion: <a href="https://www.12manage.com/forum.asp?TB=brand_recognition&S=5">Impact of Store Flyers on a Brand</a>

Brand Recognition Knowledge Center

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