Impact of Store Flyers on a Brand

Brand Recognition
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Florence Jeuniau
Student (Other)

Impact of Store Flyers on a Brand

🔥NEW What do you think about the impact of store flyers on a brand? Thank you for your ideas.

  Jaap de Jonge
Editor, Netherlands

How Store Flyers Influence a Brand

Store Flyers may have an impact on:
- Incidence (whether a purchase is actually made)
- Brand choice (which goods are being purchased)
- Quantity (how much goods are being purchased)
A 2016 study by Gázquez-Abada and Martínez-López showed that such flyers influence whether to buy and what to choose, but not how much to purchase.

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