Impact of Store Flyers on a Brand

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🔥NEW Impact of Store Flyers on a Brand
Florence Jeuniau, Student (Other), Member

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How Store Flyers Influence a Brand
Jaap de Jonge, Editor, Netherlands

Store Flyers may have an impact on:
- Incidence (whether a purchase is actually made)
- Brand choice (which goods are being purchased)
- Quantity (how much goods are being purchased)
A 2016 study by Gázquez-Abada and Martínez-López showed that such flyers influence whether to buy and what to choose, but not how much to purchase.
 

         
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