Impact of Store Flyers on a Brand

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Brand Recognition > Forum > Impact of Store Flyers on a Brand

Impact of Store Flyers on a Brand
Florence Jeuniau, Student (Other), Member
What do you think about the impact of store flyers on a brand? Thank you for your ideas.
 

 
How Store Flyers Influence a Brand
Jaap de Jonge, Management Consultant, Netherlands
Store Flyers may have an impact on:
- Incidence (whether a purchase is actually made)
- Brand choice (which goods are being purchased)
- Quantity (how much goods are being purchased)
A 2016 study by Gázquez-Abada and Martínez-López showed that such flyers influence whether to buy and what to choose, but not how much to purchase.
 

   

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