Impact of Store Flyers on a Brand

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Brand Recognition Knowledge Center

Forum 0 Florence Jeuniau Student (Other) Impact of Store Flyers on a Brand 🔥NEW What do you think about the impact of store flyers on a brand? Thank you for your ideas. X Welcome to the Brand Recognition forum. The topic being discussed here is: "Impact of Store Flyers on a Brand". Get access to all of our 900 knowledge centers about management. Join more than 1,000,000 other members. Log in   Comments Rating   1 Jaap de Jonge Editor, Netherlands   How Store Flyers Influence a Brand Store Flyers may have an impact on: - Incidence (whether a purchase is actually made) - Brand choice (which goods are being purchased) - Quantity (how much goods are being purchased) A 2016 study by Gázquez-Abada and Martínez-López showed that such flyers influence whether to buy and what to choose, but not how much to purchase.   Leave a comment Share your knowledge or experience

More on Brand Recognition: Summary Discussion Topics Brand Irritation: a New Concept Brand and Recognition Brand Esteem for Services Brand Irritation: a Particular Case of Brand Recognition 👀 Impact of Store Flyers on a Brand Special Interest Group Do you know a lot about Brand Recognition? Become our SIG Leader

Brand Recognition Knowledge Center

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