Impact of Store Flyers on a Brand

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Brand Recognition Knowledge Center

Forum New Topic Florence Jeuniau Student (Other) Impact of Store Flyers on a Brand 🔥NEW What do you think about the impact of store flyers on a brand? Thank you for your ideas. X Welcome to the Brand Recognition forum. The topic being discussed here is: "Impact of Store Flyers on a Brand". Please sign up now to read all responses and to join this discussion yourself. It's free. Log in   Jaap de Jonge Editor, Netherlands   How Store Flyers Influence a Brand Store Flyers may have an impact on: - Incidence (whether a purchase is actually made) - Brand choice (which goods are being purchased) - Quantity (how much goods are being purchased) A 2016 study by Gázquez-Abada and Martínez-López showed that such flyers influence whether to buy and what to choose, but not how much to purchase. Leave a comment. Share your opinion, knowledge and experience or ask a question (sign up for free first) Start a new forum topic

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