Impact of Store Flyers on a Brand

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			            	Florence Jeuniau
Student (Other)
			            
Impact of Store Flyers on a Brand

	          		🔥NEW What do you think about the impact of store flyers on a brand? Thank you for your ideas.
				      
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						            	Jaap de Jonge
Editor, Netherlands
												
				                How Store Flyers Influence a Brand

													Store Flyers may have an impact on:

- Incidence (whether a purchase is actually made)

- Brand choice (which goods are being purchased)

- Quantity (how much goods are being purchased)

A 2016 study by Gázquez-Abada and Martínez-López showed that such flyers influence whether to buy and what to choose, but not how much to purchase.
				                
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