Impact of Store Flyers on a Brand

			
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			              Impact of Store Flyers on a Brand
Florence Jeuniau, Student (Other), Member
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			                  			How Store Flyers Influence a Brand

															Jaap de Jonge, Management Consultant, Netherlands
Store Flyers may have an impact on:

- Incidence (whether a purchase is actually made)

- Brand choice (which goods are being purchased)

- Quantity (how much goods are being purchased)

A 2016 study by Gázquez-Abada and Martínez-López showed that such flyers influence whether to buy and what to choose, but not how much to purchase.
			                  		
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Impact of Store Flyers on a Brand

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