How to Protect your Internet Domain Name?

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Brand Management > Best Practices > How to Protect your Internet Domain Name?

How to Protect your Internet Domain Name?
Eugene James, Manager, Switzerland, Premium Member
Establishing a strong online presence is vital for companies to communicate and promote their products and services, due to the immense opportunities presented by online advertising and e-commerce.
Nevertheless, managing an online presence presents a fundamental challenge in the first place. Companies must contend with the problem of "cybersquatting", which consists of rival firms buying up similar domain names to existing ones of well established companies, or even beating the latter in acquiring a domain name that is identical to the brand name of the established firm.
For instance, car manufacturer BMW recently spotted and blocked a Japanese business that attempted to sell the domain name "www.b.mw" for $1 million (making use of the top level domain of Malawi).
Furthermore, online e-commerce platform eBay identified over 1,... Read more? Sign up for free
 

 
Preventing Cybersquatting: Authorities / Government Role
Male Martin Paul Nsereko, Project Manager, Uganda, Member
 

 
Cybersquatting Definition
Jaap de Jonge, Management Consultant, Netherlands
 

 
What are Recent Legal Changes to Protect the User?
Catherine Aguilar, Consultant, Mexico, Member
 

     

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