How to Protect your Internet Domain Name?

Brand Management
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Eugene James
Manager, Switzerland
Establishing a strong online presence is vital for companies to communicate and promote their products and services, due to the immense opportunities presented by online advertising and e-commerce. Nevertheless, managing an online presence presents a fundamental challenge in the first place. Companies must contend with the problem of "cybersquatting", which consists of rival firms buying up similar domain names to existing ones of well established companies, or even beating the latter in acquiring a domain name that is identical to the brand name of the established firm. For instance, car manufacturer BMW recently spotted and blocked a Japanese business that attempted to sell the domain name "" for $1 million (making use of the top level domain of Malawi). Furthermore, online e-commerce platform eBay identified over 1,000 websites that were illegally used its domain name. And search-engine Google was literally assaulted when it introduced the domain name, with over (...) Read more? Sign up for free

  Male Martin Paul Nsereko
Project Manager, Uganda

Preventing Cybersquatting: Authorities / Government Role

Appreciated, your article highlights several key i (...)

  Jaap de Jonge
Editor, Netherlands

Cybersquatting Definition

Cybersquatting is registering, trafficking in, or (...)

  Catherine Aguilar
Consultant, Mexico

What are Recent Legal Changes to Protect the User?

I suppose legal issues can be addressed by legal r (...)


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