How to Protect your Internet Domain Name?

Brand Management
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Brand Management > Best Practices

Eugene James, Manager, Switzerland
How to Protect your Internet Domain Name?
Establishing a strong online presence is vital for companies to communicate and promote their products and services, due to the immense opportunities presented by online advertising and e-commerce. Nevertheless, managing an online presence presents a fundamental challenge in the first place. Companies must contend with the problem of "cybersquatting", which consists of rival firms buying up similar domain names to existing ones of well established companies, or even beating the latter in acquiring a domain name that is identical to the brand name of the established firm. For instance, car manufacturer BMW recently spotted and blocked a Japanese business that attempted to sell the domain name "www.b.mw" for $1 million (making use of the top level domain of Malawi). Furthermore, online e-commerce platform eBay identified over 1,000 websites that were illegally used its domain name. And search-engine Google was literally assaulted when it introduced the domain name abc.xyz, with over (...) Read more? Sign up for free

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  Male Martin Paul Nsereko, Project Manager, Uganda
 

Preventing Cybersquatting: Authorities / Government Role

Appreciated, your article highlights several key i (...)

  Jaap de Jonge, Editor, Netherlands
 

Cybersquatting Definition

Cybersquatting is registering, trafficking in, or (...)

  Catherine Aguilar, Consultant, Mexico
 

What are Recent Legal Changes to Protect the User?

I suppose legal issues can be addressed by legal r (...)

 
More on Brand Management
Summary
Forum
Brand Portfolio Strategy: Mono- and Multi-Brand Strategies
Sub-Branding Strategy and Endorsed Branding Strategy
🔥Brand Roles and Scope
Best Practices
🥇Managing Brand Hierarchy
🥈3 C's of Brand Positioning
🥉What is Brand Rivalry? Definition
How to Protect your Internet Domain Name?
Effects of a Product Recall on Competitors
Brand Comparison in Advertising
What is Orange Marketing? Definition
How to Maintain a Brand once it's Established?
Brand Advertising versus Positioning
Special Interest Group Leader

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Brand Management
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