How to Protect your Internet Domain Name?

Brand Management
Knowledge Center

 

Next Topic

Brand Management > Forum > How to Protect your Internet Domain Name?

How to Protect your Internet Domain Name?
Eugene James, Manager, Switzerland, Premium Member
Establishing a strong online presence is vital for companies to communicate and promote their products and services, due to the immense opportunities presented by online advertising and e-commerce. Nevertheless, managing an online presence presents a fundamental challenge in the first place. Companies must contend with the problem of "cybersquatting", which consists of rival firms buying up similar domain names to existing ones of well established companies, or even beating the latter in acquiring a domain name that is identical to the brand name of the established firm. For instance, car manufacturer BMW recently spotted and blocked a Japanese business that attempted to sell the domain name "www.b.mw" for $1 million (making use of the top level domain of Malawi). Furthermore, online e-commerce platform eBay identified over 1,000 websites that were illegally used its domain name. And search-engine Google was literally assaulted when it introduced the domain name abc.xyz, with over (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Preventing Cybersquatting: Authorities / Government Role
Male Martin Paul Nsereko, Project Manager, Uganda, Member
  (...)

  Cybersquatting Definition
Jaap de Jonge, Editor, Netherlands
  (...)

  What are Recent Legal Changes to Protect the User?
Catherine Aguilar, Consultant, Mexico, Member
  (...)

   
Special Interest Group Leader

Interested? Sign up for free.


Brand Management
Summary
Forum
How to Protect your Internet Domain Name?
Effects of a Product Recall on Competitors
Sub-Branding Strategy and Endorsed Branding Strategy
Brand Portfolio Strategy: Mono- and Multi-Brand Strategies
🔥Brand Roles and Scope
How to Maintain a Brand once it's Established?
Best Practices
🥇Managing Brand Hierarchy
🥈3 C's of Brand Positioning
🥉What is Brand Rivalry? Definition
Brand Comparison in Advertising
What is Orange Marketing? Definition
Brand Advertising versus Positioning


Brand Management
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 6-7-2020. All names of their owners.