How to Maintain a Brand once it's Established?

      
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		            		Debbie Dosoo
United Kingdom
			            
How to Maintain a Brand once it's Established?

	          		How can you maintain a brand so it will not lose its value?

The market is full of competition... So for a brand to sustain it's position, it needs to be maintained. What are typical ways to do that?
				      
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							  			Welcome to the Brand Management forum. The topic being discussed here is: "How to Maintain a Brand once it's Established?". 
										
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						            	Pushyamitra
Entrepreneur, India
												
				                How to Maintain a Brand? By Innovative Branding & Positioning

													Dear Debbie, this is the real concern for each and every brand irrespective of industry in today's era of intense competition. You can go back to the product concept and start focus on the customer need along with ecstasy. Try to differentiate your brand from competition through marketing innovation along with technology.

Marketing innovation includes frequent changes in Product, Price, Distribution, Promotional activities and Processes to attract new customers and also helps in creating new customer segment for skimming.

All you can do to maintain your brand value is not to loose your Brand Focus and Customer Focus. I hope it will work for you. :).
				                
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						            	shawn
Student (University)
												
				                How to Maintain a Brand? By Its Culture

													98% of brand is the culture.
To maintain a brand exactly is to develop its culture.
Just my own op... Sign up
				              
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						            	Jaap de Jonge
Editor, Netherlands
												
				                Maintain a Brand's Culture

													@Shawn: Thanks for your interesting posting... What do you mean with the 'culture of a brand'?... Sign up
				              
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						            	vignesh shanmugam
Student (MBA), India
												
				                Branding is a Mixture of Culture and First Impression

													Branding is the mixture of culture, a company should not lose its traditional branding and in need t... Sign up
				              
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