How to Maintain a Brand once it's Established?

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Brand Management > Forum > How to Maintain a Brand once it's Established?

How to Maintain a Brand once it's Established?
Debbie Dosoo, United Kingdom, Member
How can you maintain a brand so it will not lose its value?
The market is full of competition... So for a brand to sustain it's position, it needs to be maintained. What are typical ways to do that?
 

 
How to Maintain a Brand? By Innovative Branding & Positioning
Pushyamitra, Entrepreneur, India, Member
Dear Debbie, this is the real concern for each and every brand irrespective of industry in today's era of intense competition. You can go back to the product concept and start focus on the customer need along with ecstasy. Try to differentiate your brand from competition through marketing innovation along with technology.
Marketing innovation includes frequent changes in Product, Price, Distribution, Promotional activities and Processes to attract new customers and also helps in creating new customer segment for skimming.
All you can do to maintain your brand value is not to loose your Brand Focus and Customer Focus. I hope it will work for you. :).
 

 
How to Maintain a Brand? By Its Culture
shawn, Student (University), Member
 

 
Maintain a Brand's Culture
Jaap de Jonge, Management Consultant, Netherlands
 

 
Branding is a Mixture of Culture and First Impression
vignesh shanmugam, Student (MBA), India, Member
 

     

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