How to Maintain a Brand once it's Established?

How to Maintain a Brand? By Innovative Branding & Positioning
Pushyamitra, Entrepreneur, India
Dear Debbie, this is the real concern for each and every brand irrespective of industry in today's era of intense competition. You can go back to the product concept and start focus on the customer need along with ecstasy. Try to differentiate your brand from competition through marketing innovation along with technology.
Marketing innovation includes frequent changes in Product, Price, Distribution, Promotional activities and Processes to attract new customers and also helps in creating new customer segment for skimming.
All you can do to maintain your brand value is not to loose your Brand Focus and Customer Focus. I hope it will work for you. :).

How to Maintain a Brand? By Its Culture
shawn, Student (University), China
98% of brand is the culture.
To maintain a brand exactly is to develop its culture.
Just my own opinion.

Maintain a Brand's Culture
Jaap de Jonge, Editor, Netherlands
@Shawn: Thanks for your interesting posting... What do you mean with the 'culture of a brand'?

Branding is a Mixture of Culture and First Impression
vignesh shanmugam, Student (MBA), India
Branding is the mixture of culture, a company should not lose its traditional branding and in need to keep innovating. Innovation can create first impression for traditional brand easily but here any brand who creates the product should read customer pulse and have think beyond their expectations. This expectations can keep them faithful towards the brand. Main focus is here reach the product and make it ease for customer use and brand shall be keep performing in my opinion.