How to Maintain a Brand once it's Established?

Brand Management
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Brand Management > Best Practices

Debbie Dosoo, United Kingdom
How to Maintain a Brand once it's Established?
How can you maintain a brand so it will not lose its value? The market is full of competition... So for a brand to sustain it's position, it needs to be maintained. What are typical ways to do that? (...) Read more? Sign up for free

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  Pushyamitra, Entrepreneur, India
 

How to Maintain a Brand? By Innovative Branding & Positioning

Dear Debbie, this is the real concern for each and every brand irrespective of industry in today's era of intense competition. You can go back to the product concept and start focus on the customer need along with ecstasy. Try to differentiate your brand from competition through marketing innovation along with technology.
Marketing innovation includes frequent changes in Product, Price, Distribution, Promotional activities and Processes to attract new customers and also helps in creating new customer segment for skimming.
All you can do to maintain your brand value is not to loose your Brand Focus and Customer Focus. I hope it will work for you. :).

  shawn, Student (University)
 

How to Maintain a Brand? By Its Culture

98% of brand is the culture. To maintain a brand (...)

  Jaap de Jonge, Editor, Netherlands
 

Maintain a Brand's Culture

@: Thanks for your interesting posting... What do (...)

  vignesh shanmugam, Student (MBA), India
 

Branding is a Mixture of Culture and First Impression

Branding is the mixture of culture, a company shou (...)

 
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Summary
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Brand Portfolio Strategy: Mono- and Multi-Brand Strategies
Sub-Branding Strategy and Endorsed Branding Strategy
🔥Brand Roles and Scope
Best Practices
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🥈3 C's of Brand Positioning
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Effects of a Product Recall on Competitors
Brand Comparison in Advertising
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Special Interest Group Leader

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Brand Management
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