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How to Maintain a Brand once it's Established?

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Brand Management
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Debbie Dosoo
United Kingdom

How to Maintain a Brand once it's Established?

How can you maintain a brand so it will not lose its value?
The market is full of competition... So for a brand to sustain it's position, it needs to be maintained. What are typical ways to do that?
 

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Pushyamitra
Entrepreneur, India
 

How to Maintain a Brand? By Innovative Branding & Positioning

Dear Debbie, this is the real concern for each and every brand irrespective of industry in today's era of intense competition. You can go back to the product concept and start focus on the customer need along with ecstasy. Try to differentiate your brand from competition through marketing innovation along with technology.
Marketing innovation includes frequent changes in Product, Price, Distribution, Promotional activities and Processes to attract new customers and also helps in creating new customer segment for skimming.
All you can do to maintain your brand value is not to loose your Brand Focus and Customer Focus. I hope it will work for you. :).

 
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shawn
Student (University)
 

How to Maintain a Brand? By Its Culture

98% of brand is the culture. To maintain a brand exactly is to develop its culture. Just my own op... Sign up

 
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Jaap de Jonge
Editor, Netherlands
 

Maintain a Brand's Culture

@Shawn: Thanks for your interesting posting... What do you mean with the 'culture of a brand'?... Sign up

 
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vignesh shanmugam
Student (MBA), India
 

Branding is a Mixture of Culture and First Impression

Branding is the mixture of culture, a company should not lose its traditional branding and in need t... Sign up

 

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More on Brand Management:
Summary
Discussion Topics
topic Managing Brand Hierarchy
topic 3 C's of Brand Positioning
topic What is Brand Rivalry? Definition
topic How to Protect your Internet Domain Name?
topic Effects of a Product Recall on Competitors
topic Brand Portfolio Strategy: Mono- and Multi-Brand Strategies
topic Sub-Branding Strategy and Endorsed Branding Strategy
🔥 Brand Roles and Scope
topic Brand Comparison in Advertising
topic What is Orange Marketing? Definition
👀How to Maintain a Brand once it's Established?
topic Brand Advertising versus Positioning
Special Interest Group

SIG Leader

Do you know a lot about Brand Management? Become our SIG Leader

Knowledge Center

Brand Management
Knowledge Center



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