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How to Maintain a Brand once it's Established?
Debbie Dosoo, United Kingdom, Member
How can you maintain a brand so it will not lose its value?
The market is full of competition... So for a brand to sustain it's position, it needs to be maintained. What are typical ways to do that?...
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Maintain a Brand's Culture
Jaap de Jonge, CEO, Netherlands, Editor @ Shawn: Thanks for your interesting posting... What do you mean with the 'culture of a brand'?... |
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Special Interest Group Leader
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Brand Management
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