|
Get access now to all 12manage knowledge centers and discussion forums, including Brand Management. Completely free.
|
|
Debbie Dosoo United Kingdom
|
How can you maintain a brand so it will not lose its value?
The market is full of competition... So for a brand to sustain it's position, it needs to be maintained. What are typical ways to do that? (...) Read more? Sign up for free
X
All about Brand Management and business administration. Completely free.
Log in
|
|
Pushyamitra Entrepreneur, India
|
|
How to Maintain a Brand? By Innovative Branding & Positioning
Dear Debbie, this is the real concern for each and every brand irrespective of industry in today's era of intense competition. You can go back to the product concept and start focus on the customer need along with ecstasy. Try to differentiate your brand from competition through marketing innovation along with technology.
Marketing innovation includes frequent changes in Product, Price, Distribution, Promotional activities and Processes to attract new customers and also helps in creating new customer segment for skimming.
All you can do to maintain your brand value is not to loose your Brand Focus and Customer Focus. I hope it will work for you. :).
|
|
|
shawn Student (University)
|
|
How to Maintain a Brand? By Its Culture
98% of brand is the culture.
To maintain a brand (...)
|
|
|
Jaap de Jonge Editor, Netherlands
|
|
Maintain a Brand's Culture
@Shawn: Thanks for your interesting posting... Wha (...)
|
|
|
vignesh shanmugam Student (MBA), India
|
|
Branding is a Mixture of Culture and First Impression
Branding is the mixture of culture, a company shou (...)
|
|
|
|
Copy this into your study materials:
and add a hyperlink to:
|
|
Copy this HTML code to your web site:
|
|
|
|
|
|
|