What is Orange Marketing? Definition

Brand Management
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Brand Management > Best Practices

Anirudha Arya, Teacher, India
We all know the term green marketing which is very popular nowadays.... Recently I heard the term "orange marketing". Does anybody know what that is? (...) Read more? Sign up for free

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  Ruwan Bandara, Manager, Sri Lanka
 

Orange Markerting Mith

Orange Red Blue markerting may distorted the valued of Green Marketing... It is just lips service I mean Orange Marketing.

  Jaap de Jonge, Editor, Netherlands
 

Please Expand and Clarify

@Ruwan Bandara: Could you please expand a bit what you mean since it's not really clear.
I cound't find any reference to orange marketing yet...

  Dr. Seyed Reza Agha Seyed Hosseini, Business Consultant, Austria
 

What is Orange Marketing?

Whats Orange marketing? Its just Company Digital Photography, Fashion, Photography
and its part of their campaign to show off by make this new words. They need your VOM... Its nothing...

  Ruwan Bandara, Manager, Sri Lanka
 

Orange Marketing is a Misleading term

I agree with what @Dr. Seyed Reza Agha Seyed Hosseini says. Orange marketing is nothing but MANIPULATION.
With this kind of manipulation poor students got stuck. Thanks to tools like 12manage students can solve more and learn more too.

 
More on Brand Management
Summary
Forum
Brand Portfolio Strategy: Mono- and Multi-Brand Strategies
Sub-Branding Strategy and Endorsed Branding Strategy
🔥Brand Roles and Scope
Best Practices
🥇Managing Brand Hierarchy
🥈3 C's of Brand Positioning
🥉What is Brand Rivalry? Definition
How to Protect your Internet Domain Name?
Effects of a Product Recall on Competitors
Brand Comparison in Advertising
What is Orange Marketing? Definition
How to Maintain a Brand once it's Established?
Brand Advertising versus Positioning
Special Interest Group Leader

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