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supriya
Student (MBA), India
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Brand Advertising versus Positioning
What is the difference between brand advertising and brand positioning?
Support of an example is welcomed..
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Jose Silva
Industrial Engineer MBA, El Salvador
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Brand Advertising Versus Positioning
As you know, advertising does not guarantee success.
But positioning is a result of a successful advertising campaign.
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Christian Reuter
Manager, Austria
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Brand Advertising Versus Positionin
Dear Supriya, there is no "versus" between advertising and positioning, the later is the key of success that differentiates your product/service from your competitors'. If your positioning or simply said "what your product/service stands for" is clear then your advertising manager can develop the proper way how to promote your brand / product / service - the brand advertising strategy. The so called "genetic code" of a brand is a way how to analyze if there is a sustainable positioning. Hope this is an answer that helps.
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Lumko Xaba
South Africa
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Brand Advertising Depends on Positioning
I do not think it is a matter of the difference between the two because advertising relies on positioning to be functional. For one to be able to advertise a brand, you first have to determine it's po...
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Mahnaz Curmally, India
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Brand Advertising versus Positioning
Positioning is a competitive stance. It leverages brand differentiators to provide a point of engagement with consumers/stakeholders. The brand position must be reflected in advertising as well as in ...
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