Brand Advertising versus Positioning

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Brand Advertising versus Positioning
supriya, Student (MBA), India, Member
What is the difference between brand advertising and brand positioning?
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Brand Advertising Versus Positioning
Jose Silva, Industrial Engineer MBA, El Salvador, Member
As you know, advertising does not guarantee success.
But positioning is a result of a successful advertising campaign....Sign up

Brand Advertising Versus Positionin
Christian Reuter, Manager, Austria, Member
Dear Supriya, there is no "versus" between advertising and positioning, the later is the key of success that differentiates your product/service from ...Sign up

Brand Advertising Depends on Positioning
Lumko Xaba, South Africa, Member
I do not think it is a matter of the difference between the two because advertising relies on positioning to be functional. For one to be able ...Sign up

Brand Advertising versus Positioning
Mahnaz Curmally
Positioning is a competitive stance. It leverages brand differentiators to provide a point of engagement with consumers/stakeholders. The br...Sign up

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