|
Get access now to all 12manage knowledge centers and discussion forums, including Brand Management. Completely free.
|
|
supriya Student (MBA), India
|
What is the difference between brand advertising and brand positioning?
Support of an example is welcomed.. (...) Read more? Sign up for free
X
All about Brand Management and business administration. Completely free.
Log in
|
|
Jose Silva Industrial Engineer MBA, El Salvador
|
|
Brand Advertising Versus Positioning
As you know, advertising does not guarantee success.
But positioning is a result of a successful advertising campaign.
|
|
|
Christian Reuter Manager, Austria
|
|
Brand Advertising Versus Positionin
Dear Supriya, there is no "versus" between advertising and positioning, the later is the key of success that differentiates your product/service from your competitors'. If your positioning or simply said "what your product/service stands for" is clear then your advertising manager can develop the proper way how to promote your brand / product / service - the brand advertising strategy. The so called "genetic code" of a brand is a way how to analyze if there is a sustainable positioning. Hope this is an answer that helps.
|
|
|
Lumko Xaba South Africa
|
|
Brand Advertising Depends on Positioning
I do not think it is a matter of the difference be (...)
|
|
|
Mahnaz Curmally
|
|
Brand Advertising versus Positioning
Positioning is a competitive stance. It leverages (...)
|
|
|
|
Copy this into your study materials:
and add a hyperlink to:
|
|
Copy this HTML code to your web site:
|
|
|
|
|
|
|