Brand Advertising versus Positioning

Brand Advertising Versus Positioning
Jose Silva, Industrial Engineer MBA, El Salvador
As you know, advertising does not guarantee success.
But positioning is a result of a successful advertising campaign.

Brand Advertising Versus Positionin
Christian Reuter, Manager, Austria
Dear Supriya, there is no "versus" between advertising and positioning, the later is the key of success that differentiates your product/service from your competitors'. If your positioning or simply said "what your product/service stands for" is clear then your advertising manager can develop the proper way how to promote your brand / product / service - the brand advertising strategy. The so called "genetic code" of a brand is a way how to analyze if there is a sustainable positioning. Hope this is an answer that helps.

Brand Advertising Depends on Positioning
Lumko Xaba, Other, South Africa
I do not think it is a matter of the difference between the two because advertising relies on positioning to be functional. For one to be able to advertise a brand, you first have to determine it's positioning in the marketplace! Maybe you should be concerned about the relationship...

Brand Advertising versus Positioning
Mahnaz Curmally, India
Positioning is a competitive stance. It leverages brand differentiators to provide a point of engagement with consumers/stakeholders. The brand position must be reflected in advertising as well as in all other types of brand communication.