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Brand Advertising versus Positioning
supriya, Student (MBA), India, Member
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What is the difference between brand and brand ?
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Brand Advertising Versus Positioning
Jose Silva, Industrial Engineer MBA, El Salvador, Member
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As you know, advertising does not guarantee success.
But positioning is a result of a successful advertising campaign.
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Brand Advertising Versus Positionin
Christian Reuter, Manager, Austria, Member
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Dear Supriya, there is no "versus" between advertising and positioning, the later is the key of success that differentiates your product/service from your competitors'. If your positioning or simply said "what your product/service stands for" is clear then your advertising manager can develop the proper way how to promote your brand / product / service - the brand advertising strategy. The so called "genetic code" of a brand is a way how to analyze if there is a sustainable positioning. Hope this is an answer that helps.
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Special Interest Group Leader
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