All about Brand Management
Learn from colleagues and experts
Join now. Completely free.
Log in
|
Brand Advertising versus Positioning
supriya, Student (MBA), India, Member
What is the difference between brand advertising and brand positioning?
Support of an example is welcomed.....
|
|
| |
|
Brand Advertising Versus Positioning
Jose Silva, Industrial Engineer MBA, El Salvador, Member As you know, advertising does not guarantee success.
But positioning is a result of a successful advertising campaign.... |
|
| |
|
Brand Advertising Versus Positionin
Christian Reuter, Manager, Austria, Member Dear Supriya, there is no "versus" between advertising and positioning, the later is the key of success that differentiates your product/service from ... |
|
| |
|
Brand Advertising Depends on Positioning
Lumko Xaba, South Africa, Member I do not think it is a matter of the difference between the two because advertising relies on positioning to be functional. For one to be able ... |
|
| |
|
Brand Advertising versus Positioning
Mahnaz Curmally Positioning is a competitive stance. It leverages brand differentiators to provide a point of engagement with consumers/stakeholders. The br... |
|
|
|
|
|
Special Interest Group Leader
|
|
|
Brand Management
|
|
|
|
|
|
|
|
