Brand Advertising versus Positioning

Brand Management
Knowledge Center


Student (MBA), India

Brand Advertising versus Positioning

What is the difference between brand advertising and brand positioning?
Support of an example is welcomed..


Jose Silva
Industrial Engineer MBA, El Salvador

Brand Advertising Versus Positioning

As you know, advertising does not guarantee success.
But positioning is a result of a successful advertising campaign.

Christian Reuter
Manager, Austria

Brand Advertising Versus Positionin

Dear Supriya, there is no "versus" between advertising and positioning, the later is the key of success that differentiates your product/service from your competitors'. If your positioning or simply said "what your product/service stands for" is clear then your advertising manager can develop the proper way how to promote your brand / product / service - the brand advertising strategy. The so called "genetic code" of a brand is a way how to analyze if there is a sustainable positioning. Hope this is an answer that helps.

Lumko Xaba
South Africa

Brand Advertising Depends on Positioning

I do not think it is a matter of the difference between the two because advertising relies on positi... Sign up

Mahnaz Curmally, India

Brand Advertising versus Positioning

Positioning is a competitive stance. It leverages brand differentiators to provide a point of engage... Sign up


More on Brand Management:
Discussion Topics
Managing Brand Hierarchy
3 C's of Brand Positioning
What is Brand Rivalry? Definition
How to Protect your Internet Domain Name?
Effects of a Product Recall on Competitors
Brand Portfolio Strategy: Mono- and Multi-Brand Strategies
Sub-Branding Strategy and Endorsed Branding Strategy
🔥Brand Roles and Scope
Brand Comparison in Advertising
What is Orange Marketing? Definition
How to Maintain a Brand once it's Established?
👀Brand Advertising versus Positioning
Special Interest Group

Do you know a lot about Brand Management? Become our SIG Leader

Brand Management
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.1 - Last updated: 24-3-2023. All names of their owners.