Brand Advertising versus Positioning

      
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		            		supriya
Student (MBA), India
			            
Brand Advertising versus Positioning

	          		What is the difference between brand advertising and brand positioning?

Support of an example is welcomed..
				      
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						            	Jose Silva
Industrial Engineer MBA, El Salvador
												
				                Brand Advertising Versus Positioning

													As you know, advertising does not guarantee success.

But positioning is a result of a successful advertising campaign.
				                
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						            	Christian Reuter
Manager, Austria
												
				                Brand Advertising Versus Positionin

													Dear Supriya, there is no "versus" between advertising and positioning, the later is the key of success that differentiates your product/service from your competitors'. If your positioning or simply said "what your product/service stands for" is clear then your advertising manager can develop the proper way how to promote your brand / product / service - the brand advertising strategy. The so called "genetic code" of a brand is a way how to analyze if there is a sustainable positioning. Hope this is an answer that helps.
				                
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						            	Lumko Xaba
South Africa
												
				                Brand Advertising Depends on Positioning

													I do not think it is a matter of the difference between the two because advertising relies on positi... Sign up
				              
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						            	Mahnaz Curmally, India
												
				                Brand Advertising versus Positioning

													Positioning is a competitive stance. It leverages brand differentiators to provide a point of engage... Sign up
				              
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