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Brand Advertising versus Positioning
supriya, Student (MBA), India, Member
What is the difference between brand advertising and brand positioning?
Support of an example is welcomed.....
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Brand Advertising Versus Positioning
Jose Silva, Industrial Engineer MBA, El Salvador, Member As you know, advertising does not guarantee success.
But positioning is a result of a successful advertising campaign....
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Brand Advertising Versus Positionin
Christian Reuter, Manager, Austria, Member Dear Supriya, there is no "versus" between advertising and positioning, the later is the key of success that differentiates your product/service from ...
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Brand Advertising Depends on Positioning
Lumko Xaba, South Africa, Member I do not think it is a matter of the difference between the two because advertising relies on positioning to be functional. For one to be able ...
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Brand Advertising versus Positioning
Mahnaz Curmally Positioning is a competitive stance. It leverages brand differentiators to provide a point of engagement with consumers/stakeholders. The br...
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Special Interest Group Leader
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Brand Management
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