Brand Advertising versus Positioning

Brand Management
Knowledge Center


Next Topic

Brand Management > Best Practices > Brand Advertising versus Positioning

Brand Advertising versus Positioning
supriya, Student (MBA), India, Member
What is the difference between brand and brand ? Support of an example is welcomed.. (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in

  Brand Advertising Versus Positioning
Jose Silva, Industrial Engineer MBA, El Salvador, Member
  As you know, advertising does not guarantee success.
But positioning is a result of a successful advertising campaign.

  Brand Advertising Versus Positionin
Christian Reuter, Manager, Austria, Member
  Dear Supriya, there is no "versus" between advertising and positioning, the later is the key of success that differentiates your product/service from your competitors'. If your positioning or simply said "what your product/service stands for" is clear then your advertising manager can develop the proper way how to promote your brand / product / service - the brand advertising strategy. The so called "genetic code" of a brand is a way how to analyze if there is a sustainable positioning. Hope this is an answer that helps.

  Brand Advertising Depends on Positioning
Lumko Xaba, South Africa, Member

  Brand Advertising versus Positioning
Mahnaz Curmally

Special Interest Group Leader

Are you an expert in this field? Sign up for free

Brand Management
How to Protect your Internet Domain Name?
Brand Portfolio Strategy: Mono- and Multi-Brand Strategies
Effects of a Product Recall on Competitors
Sub-Branding Strategy and Endorsed Branding Strategy
🔥Brand Roles and Scope
How to Maintain a Brand once it's Established?
Best Practices
🥇Managing Brand Hierarchy
🥈3 C's of Brand Positioning
🥉What is Brand Rivalry? Definition
Brand Comparison in Advertising
What is Orange Marketing? Definition
Brand Advertising versus Positioning

Brand Management
Knowledge Center


Next Topic

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 5-8-2020. All names of their owners.