Brand Advertising versus Positioning

Brand Advertising Versus Positioning
Jose Silva, Industrial Engineer MBA, El Salvador, Member
As you know, advertising does not guarantee success.
But positioning is a result of a successful advertising campaign.

Brand Advertising Versus Positionin
Christian Reuter, Manager, Austria, Member
Dear Supriya, there is no "versus" between advertising and positioning, the later is the key of success that differentiates your product/service from your competitors'. If your positioning or simply said "what your product/service stands for" is clear then your advertising manager can develop the proper way how to promote your brand / product / service - the brand advertising strategy. The so called "genetic code" of a brand is a way how to analyze if there is a sustainable positioning. Hope this is an answer that helps.

Brand Advertising Depends on Positioning
Lumko Xaba, South Africa, Member
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Brand Advertising versus Positioning
Mahnaz Curmally
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