Brand Advertising versus Positioning

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Brand Management > Best Practices

supriya, Student (MBA), India
What is the difference between brand and brand ? Support of an example is welcomed.. (...) Read more? Sign up for free

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  Jose Silva, Industrial Engineer MBA, El Salvador

Brand Advertising Versus Positioning

As you know, advertising does not guarantee success.
But positioning is a result of a successful advertising campaign.

  Christian Reuter, Manager, Austria

Brand Advertising Versus Positionin

Dear Supriya, there is no "versus" between advertising and positioning, the later is the key of success that differentiates your product/service from your competitors'. If your positioning or simply said "what your product/service stands for" is clear then your advertising manager can develop the proper way how to promote your brand / product / service - the brand advertising strategy. The so called "genetic code" of a brand is a way how to analyze if there is a sustainable positioning. Hope this is an answer that helps.

  Lumko Xaba, South Africa

Brand Advertising Depends on Positioning

I do not think it is a matter of the difference be (...)

  Mahnaz Curmally

Brand Advertising versus Positioning

Positioning is a competitive stance. It leverages (...)

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