Brand Advertising versus Positioning

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Forum -2 supriya Student (MBA), India Brand Advertising versus Positioning What is the difference between brand advertising and brand positioning? Support of an example is welcomed.. X Welcome to the Brand Management forum. The topic being discussed here is: "Brand Advertising versus Positioning". Get access now. Completely free. Log in   Comments Sort by date Sort by rating Rating   0 Jose Silva Industrial Engineer MBA, El Salvador   Brand Advertising Versus Positioning As you know, advertising does not guarantee success. But positioning is a result of a successful advertising campaign.   1 Christian Reuter Manager, Austria   Brand Advertising Versus Positionin Dear Supriya, there is no "versus" between advertising and positioning, the later is the key of success that differentiates your product/service from your competitors'. If your positioning or simply said "what your product/service stands for" is clear then your advertising manager can develop the proper way how to promote your brand / product / service - the brand advertising strategy. The so called "genetic code" of a brand is a way how to analyze if there is a sustainable positioning. Hope this is an answer that helps.   0 Lumko Xaba South Africa   Brand Advertising Depends on Positioning I do not think it is a matter of the difference between the two because advertising relies on positi... Sign up   1 Mahnaz Curmally, India   Brand Advertising versus Positioning Positioning is a competitive stance. It leverages brand differentiators to provide a point of engage... Sign up   Leave a comment Share your knowledge or experience

More on Brand Management: Summary Discussion Topics Managing Brand Hierarchy 3 C's of Brand Positioning What is Brand Rivalry? Definition How to Protect your Internet Domain Name? Effects of a Product Recall on Competitors Brand Portfolio Strategy: Mono- and Multi-Brand Strategies Sub-Branding Strategy and Endorsed Branding Strategy 🔥 Brand Roles and Scope Brand Comparison in Advertising What is Orange Marketing? Definition How to Maintain a Brand once it's Established? 👀 Brand Advertising versus Positioning Special Interest Group Do you know a lot about Brand Management? Become our SIG Leader

More on Brand Management: Summary Discussion Topics Managing Brand Hierarchy 3 C's of Brand Positioning What is Brand Rivalry? Definition How to Protect your Internet Domain Name? Effects of a Product Recall on Competitors Brand Portfolio Strategy: Mono- and Multi-Brand Strategies Sub-Branding Strategy and Endorsed Branding Strategy 🔥 Brand Roles and Scope Brand Comparison in Advertising What is Orange Marketing? Definition How to Maintain a Brand once it's Established? 👀 Brand Advertising versus Positioning

Special Interest Group Do you know a lot about Brand Management? Become our SIG Leader

Brand Management Knowledge Center

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