Brand Advertising versus Positioning




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supriya
Student (MBA), India

Brand Advertising versus Positioning

What is the difference between brand advertising and brand positioning?
Support of an example is welcomed..
 

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Jose Silva
Industrial Engineer MBA, El Salvador
 

Brand Advertising Versus Positioning

As you know, advertising does not guarantee success.
But positioning is a result of a successful advertising campaign.

 
1
Christian Reuter
Manager, Austria
 

Brand Advertising Versus Positionin

Dear Supriya, there is no "versus" between advertising and positioning, the later is the key of success that differentiates your product/service from your competitors'. If your positioning or simply said "what your product/service stands for" is clear then your advertising manager can develop the proper way how to promote your brand / product / service - the brand advertising strategy. The so called "genetic code" of a brand is a way how to analyze if there is a sustainable positioning. Hope this is an answer that helps.

 
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Lumko Xaba
South Africa
 

Brand Advertising Depends on Positioning

I do not think it is a matter of the difference between the two because advertising relies on positi... Sign up

 
1
Mahnaz Curmally, India
 

Brand Advertising versus Positioning

Positioning is a competitive stance. It leverages brand differentiators to provide a point of engage... Sign up

   

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