Managing Brand Hierarchy

Brand Management
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Managing Brand Hierarchy

Hi, can anyone give a definition of brand hierarchy? How should such a hierarchy be managed? Please include an example if you can. Thank you.


ahmed mahmoud ahmed abdo
ex-lecturer at the faculty of commerce Banha University, Egypt

Brand Hierarchy

The word 'hierarchy' reminds me with the organizational chart of a company. This chart can be a tall or flat chart, it depends on the various levels and number of the managers needed, and the type of control and supervision required.

Manager, Kazakhstan

Brand Hierarchy

The concept of hierarchy of brands used to refer to relationships within the family of brands. More commercially successful brand must be higher, and less successful - below.
Good examples: Gilette Venus Andes. Or Toyota and Lexus.
It is important to maintain the balance of power between brands to avoid loss of value of the brand portfolio.

Michael Bondarenko
Project Manager, Ukraine

Brand Hierarchy Matrix Model

I use a matrix model. It's like brands' resource needing with brands' ROI ratings matrix Dynamic va... Sign up

Catherine Oreilly

Overall Brand Manager

Brand hierarchy is about understanding the key steps in the framework of managing a brand... So it's... Sign up

Management Consultant, Morocco

Managing Brand Hierarchy

When we know the goal or purpose, such as producing a competitive brand, responding to the needs of ... Sign up

Andrew Harnden, Canada

Brand Hierarchy -> Brand Architecture

My suggestion would be to use the term 'brand architecture'. It offers more freedom than specific ma... Sign up

Anna Kolia
United Arab Emirates

Brand Hierarchy Depends on Organization Type

It is depending to where we refer. - If it is a group of companies and we are talking about the hie... Sign up

Jorge Rodriguez Fonseca, Costa Rica

Position in Brand Hierarchy

I think is the order of importance of the brands of your company or corporation and how you administ... Sign up

Maryam Bidmeshgipour
Student (Other), Malaysia

Position in Brand Hierarchy

One other point is that we look at the market that the brands are competing in. Markets with high co... Sign up

Frank Daniels, United States

Brand Hierarchy / Architecture

A brand hierarchy should consider the flow of brand equity. In a branded house the master brand, oft... Sign up

Perlito Fajardo, UAE

Brand Hierarchy by Demand and by Price

A brand hierarchy can also be categorized who is the most in demand on the market, and what is the c... Sign up

Kartik Raina
Business Consultant, India

Definition of Brand Hierarchy

Dear Bindu, Brand hierarchy, to me, is an expression of how the various elements that constitute th... Sign up

MA Rahman, United Kingdom

Brand Hierarchy Valued by Consumers

A brand hierarchy is some thing that lies within the brand existence in the market. It is determined... Sign up

Accountant, Kenya

Brand Hierarchy in Terms of Market Position

Brand hierarchy to me implies the market position occupied by the brand in terms of: - product life... Sign up

M.B. Mphahlele
Consultant, South Africa

Typical Brand Hierarchy

The hierarchy is normally as follows: Corporate > Family/Parent > Child/Individual - Model E.g.: D... Sign up


Brand Hierarchy from a Customer Perspective

Hi, from a customer point of view a brand hierarchy is that the brand not only satisfies customer ne... Sign up

Jose Luis Ruiz
Project Manager, Mexico

Brand Hierarchy Declares Importance of brands

It is common sense in an uncommon way. A "brand hierarchy" is just a way to declare the importance o... Sign up

Lucia Mlombe, Malawi

Brand Hierarchy Offers Structure

An effective brand hierarchy provides a structure to the brand family, allowing consumers to fill in... Sign up

Accountant, Kenya

Brand Hierarchy in Terms of Market Position / Product Life Cycle

The Product Life Cycle may enable you to view your brand/family of brands relative to the market in ... Sign up

Accountant, Kenya

Brand Advertising Versus Positioning

Whereas both advertising and positioning aim at influencing the thought and actions of individuals i... Sign up

Iraklis Goniadis, Greece

Branding Strategy

It's hard to build a brand, but it's even harder to establish a company. A strategy to deal with thi... Sign up


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