Managing Brand Hierarchy

Brand Management
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Brand Management > Best Practices

N.BINDUMADHAVI, ASSISTANT PROFESSOR, India
Hi, can anyone give a definition of brand hierarchy? How should such a hierarchy be managed? Please include an example if you can. Thank you. (...) Read more? Sign up for free

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  ahmed mahmoud ahmed abdo, ex-lecturer at the faculty of commerce Banha University, Egypt
 

Brand Hierarchy

The word 'hierarchy' reminds me with the organizational chart of a company. This chart can be a tall or flat chart, it depends on the various levels and number of the managers needed, and the type of control and supervision required.

  RUSLAN, Manager, Kazakhstan
 

Brand Hierarchy

The concept of hierarchy of brands used to refer to relationships within the family of brands. More commercially successful brand must be higher, and less successful - below.
Good examples: Gilette Venus Andes. Or Toyota and Lexus.
It is important to maintain the balance of power between brands to avoid loss of value of the brand portfolio.

  Michael Bondarenko, Project Manager, Ukraine
 

Brand Hierarchy Matrix Model

I use a matrix model. It's like brands' resource n (...)

  Catherine Oreilly
 

Overall Brand Manager

Brand hierarchy is about understanding the key ste (...)

  Professor ALABDALLAOUI, Management Consultant, Morocco
 

Managing Brand Hierarchy

When we know the goal or purpose, such as producin (...)

  Andrew Harnden
 

Brand Hierarchy -> Brand Architecture

My suggestion would be to use the term 'brand arch (...)

  Anna Kolia, United Arab Emirates
 

Brand Hierarchy Depends on Organization Type

It is depending to where we refer. - If it is a g (...)

  Jorge Rodriguez Fonseca
 

Position in Brand Hierarchy

I think is the order of importance of the brands o (...)

  Maryam Bidmeshgipour, Student (Other), Malaysia
 

Position in Brand Hierarchy

One other point is that we look at the market that (...)

  Frank Daniels
 

Brand Hierarchy / Architecture

A brand hierarchy should consider the flow of . In (...)

  Perlito Fajardo
 

Brand Hierarchy by Demand and by Price

A brand hierarchy can also be categorized who is t (...)

  Kartik Raina, Business Consultant, India
 

Definition of Brand Hierarchy

Dear Bindu, Brand hierarchy, to me, is an express (...)

  MA Rahman, Business Consultant, United Kingdom
 

Brand Hierarchy Valued by Consumers

A brand hierarchy is some thing that lies within t (...)

  isaiah, Accountant, Kenya
 

Brand Hierarchy in Terms of Market Position

Brand hierarchy to me implies the market position (...)

  M.B. Mphahlele, Consultant, South Africa
 

Typical Brand Hierarchy

The hierarchy is normally as follows: Corporate > (...)

  Raghuanth
 

Brand Hierarchy from a Customer Perspective

Hi, from a customer point of view a brand hierarch (...)

  Jose Luis Ruiz, Project Manager, Mexico
 

Brand Hierarchy Declares Importance of brands

It is common sense in an uncommon way. A "brand hi (...)

  Lucia Mlombe
 

Brand Hierarchy Offers Structure

An effective brand hierarchy provides a structure (...)

  isaiah, Accountant, Kenya
 

Brand Hierarchy in Terms of Market Position / Product Life Cycle

The may enable you to view your brand/family of b (...)

  isaiah, Accountant, Kenya
 

Brand Advertising Versus Positioning

Whereas both advertising and positioning aim at in (...)

  Iraklis Goniadis
 

Branding Strategy

It's hard to build a brand, but it's even harder t (...)

 
More on Brand Management
Summary
Forum
Brand Portfolio Strategy: Mono- and Multi-Brand Strategies
Sub-Branding Strategy and Endorsed Branding Strategy
🔥Brand Roles and Scope
Best Practices
Managing Brand Hierarchy
🥈3 C's of Brand Positioning
🥉What is Brand Rivalry? Definition
How to Protect your Internet Domain Name?
Effects of a Product Recall on Competitors
Brand Comparison in Advertising
What is Orange Marketing? Definition
How to Maintain a Brand once it's Established?
Brand Advertising versus Positioning
Special Interest Group Leader

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