Managing Brand Hierarchy

Brand Management
Knowledge Center

 

Next Topic

Brand Management > Forum > Managing Brand Hierarchy

Managing Brand Hierarchy
N.BINDUMADHAVI, ASSISTANT PROFESSOR, India, Member
Hi, can anyone give a definition of brand hierarchy? How should such a hierarchy be managed? Please include an example if you can. Thank you. (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

 
Brand Hierarchy
ahmed mahmoud ahmed abdo, ex-lecturer at the faculty of commerce Banha University, Egypt, Member
The word 'hierarchy' reminds me with the organizational chart of a company. This chart can be a tall or flat chart, it depends on the various levels and number of the managers needed, and the type of control and supervision required.
 

 
Brand Hierarchy
RUSLAN, Manager, Kazakhstan, Member
The concept of hierarchy of brands used to refer to relationships within the family of brands. More commercially successful brand must be higher, and less successful - below.
Good examples: Gilette Venus Andes. Or Toyota and Lexus.
It is important to maintain the balance of power between brands to avoid loss of value of the brand portfolio.
 

 
Brand Hierarchy Matrix Model
Michael Bondarenko, Project Manager, Ukraine, Member
(...)
 

 
Overall Brand Manager
Catherine Oreilly, Member
(...)
 

 
Managing Brand Hierarchy
Professor ALABDALLAOUI, Management Consultant, Morocco, Member
(...)
 

   

 
Brand Hierarchy Depends on Organization Type
Anna Kolia, United Arab Emirates, Member
(...)
 

 
Position in Brand Hierarchy
Jorge Rodriguez Fonseca
(...)
 

 
Position in Brand Hierarchy
Maryam Bidmeshgipour, Student (Other), Malaysia, Member
(...)
 

   

   

 
Definition of Brand Hierarchy
Kartik Raina, Business Consultant, India, Member
(...)
 

 
Brand Hierarchy Valued by Consumers
MA Rahman, Business Consultant, United Kingdom, Member
(...)
 

 
Brand Hierarchy in Terms of Market Position
isaiah, Accountant, Kenya, Member
(...)
 

 
Typical Brand Hierarchy
M.B. Mphahlele, Consultant, South Africa, Member
(...)
 

   

 
Brand Hierarchy Declares Importance of brands
Jose Luis Ruiz, Project Manager, Mexico, Member
(...)
 

   

   

 
Brand Advertising Versus Positioning
isaiah, Accountant, Kenya, Member
(...)
 

 
Branding Strategy
Iraklis Goniadis
(...)
 

         
Special Interest Group Leader

Interested? Sign up for free.


Brand Management
Summary
Forum
Best Practices


Brand Management
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.3 - Last updated: 27-1-2020. All names of their owners.