Managing Brand Hierarchy

      
			              Best Practices
			            
							              14

		            		N.BINDUMADHAVI
ASSISTANT PROFESSOR, India
			            
Managing Brand Hierarchy

	          		Hi, can anyone give a definition of brand hierarchy? How should such a hierarchy be managed? Please include an example if you can. Thank you.
				      
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						            	ahmed mahmoud ahmed abdo
ex-lecturer at the faculty of commerce Banha University, Egypt
												
				                Brand Hierarchy

													The word 'hierarchy' reminds me with the organizational chart of a company. This chart can be a tall or flat chart, it depends on the various levels and number of the managers needed, and the type of control and supervision required. 
				                
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						            	RUSLAN
Manager, Kazakhstan
												
				                Brand Hierarchy

													The concept of hierarchy of brands used to refer to relationships within the family of brands. More commercially successful brand must be higher, and less successful - below.

Good examples: Gilette Venus Andes. Or Toyota and Lexus.

It is important to maintain the balance of power between brands to avoid loss of value of the brand portfolio.
				                
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						            	Michael Bondarenko
Project Manager, Ukraine
												
				                Brand Hierarchy Matrix Model

													I use a matrix model. It's like brands' resource n...
				              
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						            	Catherine Oreilly

				                Overall Brand Manager

													Brand hierarchy is about understanding the key ste...
				              
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						            	Professor ALABDALLAOUI
Management Consultant, Morocco
												
				                Managing Brand Hierarchy

													When we know the goal or purpose, such as producin...
				              
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						            	Andrew Harnden, Canada
												
				                Brand Hierarchy -> Brand Architecture

													My suggestion would be to use the term 'brand arch...
				              
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						            	Anna Kolia
United Arab Emirates
												
				                Brand Hierarchy Depends on Organization Type

													It is depending to where we refer.
- If it is a g...
				              
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						            	Jorge Rodriguez Fonseca, Costa Rica
												
				                Position in Brand Hierarchy

													I think is the order of importance of the brands o...
				              
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						            	Maryam Bidmeshgipour
Student (Other), Malaysia
												
				                Position in Brand Hierarchy

													One other point is that we look at the market that...
				              
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						            	Frank Daniels, United States
												
				                Brand Hierarchy / Architecture

													A brand hierarchy should consider the flow of bran...
				              
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						            	Perlito Fajardo, UAE
												
				                Brand Hierarchy by Demand and by Price

													A brand hierarchy can also be categorized who is t...
				              
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						            	Kartik Raina
Business Consultant, India
												
				                Definition of Brand Hierarchy

													Dear Bindu,
Brand hierarchy, to me, is an express...
				              
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						            	MA Rahman, United Kingdom
												
				                Brand Hierarchy Valued by Consumers

													A brand hierarchy is some thing that lies within t...
				              
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						            	isaiah
Accountant, Kenya
												
				                Brand Hierarchy in Terms of Market Position

													Brand hierarchy to me implies the market position ...
				              
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						            	M.B. Mphahlele
Consultant, South Africa
												
				                Typical Brand Hierarchy

													The hierarchy is normally as follows:
Corporate >...
				              
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						            	Raghuanth

				                Brand Hierarchy from a Customer Perspective

													Hi, from a customer point of view a brand hierarch...
				              
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						            	Jose Luis Ruiz
Project Manager, Mexico
												
				                Brand Hierarchy Declares Importance of brands

													It is common sense in an uncommon way. A "brand hi...
				              
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						            	Lucia Mlombe, Malawi
												
				                Brand Hierarchy Offers Structure

													An effective brand hierarchy provides a structure ...
				              
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						            	isaiah
Accountant, Kenya
												
				                Brand Hierarchy in Terms of Market Position / Product Life Cycle

													The Product Life Cycle may enable you to view your...
				              
										              0

						            	isaiah
Accountant, Kenya
												
				                Brand Advertising Versus Positioning

													Whereas both advertising and positioning aim at in...
				              
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						            	Iraklis Goniadis, Greece
												
				                Branding Strategy

													It's hard to build a brand, but it's even harder t...
				              
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