Managing Brand Hierarchy

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Managing Brand Hierarchy

Hi, can anyone give a definition of brand hierarchy? How should such a hierarchy be managed? Please include an example if you can. Thank you.... Register

Brand HierarchySign up
ahmed mahmoud ahmed abdo, ex-lecturer at the faculty of commerce Banha University, Egypt
The word 'hierarchy' reminds me with the
Brand HierarchySign up
RUSLAN, Manager, Kazakhstan
The concept of hierarchy of brands used to refer t...

Brand Hierarchy Matrix ModelSign up
Michael Bondarenko, Project Manager, Ukraine
I use a matrix model. It's like brands' res...

Overall Brand ManagerSign up
Catherine Oreilly, Other, Ireland
Brand hierarchy is about understanding the key ste...

Managing Brand HierarchySign up
Professor ALABDALLAOUI, Management Consultant, Morocco
When we know the goal or purpose, such as p...

Brand Hierarchy -> Brand ArchitectureSign up
Andrew Harnden, Canada
My suggestion would be to use the term 'brand a...

Brand Hierarchy Depends on Organization TypeSign up
Anna Kolia, Other, United Arab Emirates
It is depending to where we refer.
- If it is...

Position in Brand HierarchySign up
Jorge Rodriguez Fonseca, Costa Rica
I think is the order of importance of the brand...

Position in Brand HierarchySign up
Maryam Bidmeshgipour, Student (Other), Malaysia
One other point is that we look at the market

Brand Hierarchy / ArchitectureSign up
Frank Daniels, Manager, United States
A brand hierarchy should consider the flow of b...

Brand Hierarchy by Demand and by PriceSign up
Perlito Fajardo, Manager, UAE
A brand hierarchy can also be categorized who is t...

Definition of Brand HierarchySign up
Kartik Raina, Business Consultant, India
Dear Bindu,
Brand hierarchy, to me, is an ...

Brand Hierarchy Valued by ConsumersSign up
MA Rahman, Business Consultant, United Kingdom
A brand hierarchy is some thing that lies within t...

Brand Hierarchy in Terms of Market PositionSign up
isaiah, Accountant, Kenya
Brand hierarchy to me implies the market positi...

Typical Brand HierarchySign up
M.B. Mphahlele, Consultant, South Africa
The hierarchy is normally as follows:

Brand Hierarchy from a Customer PerspectiveSign up
Raghuanth, Other, India
Hi, from a customer point of view a brand hierarch...

Brand Hierarchy Declares Importance of brandsSign up
Jose Luis Ruiz, Project Manager, Mexico
It is common sense in an uncommon way. A "brand hi...

Brand Hierarchy Offers StructureSign up
Lucia Mlombe, Malawi
An effective brand hierarchy provides a structu...


Brand Advertising Versus PositioningSign up
isaiah, Accountant, Kenya
Whereas both advertising and positioning aim at...

Branding StrategySign up
Iraklis Goniadis, Greece
It's hard to build a brand, but it's even harder t...


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