Managing Brand Hierarchy

Brand Management
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Managing Brand Hierarchy

Hi, can anyone give a definition of brand hierarchy? How should such a hierarchy be managed? Please include an example if you can. Thank you.

  ahmed mahmoud ahmed abdo
ex-lecturer at the faculty of commerce Banha University, Egypt

Brand Hierarchy

The word 'hierarchy' reminds me with the organizational chart of a company. This chart can be a tall or flat chart, it depends on the various levels and number of the managers needed, and the type of control and supervision required.

Manager, Kazakhstan

Brand Hierarchy

The concept of hierarchy of brands used to refer to relationships within the family of brands. More commercially successful brand must be higher, and less successful - below.
Good examples: Gilette Venus Andes. Or Toyota and Lexus.
It is important to maintain the balance of power between brands to avoid loss of value of the brand portfolio.

  Michael Bondarenko
Project Manager, Ukraine

Brand Hierarchy Matrix Model

I use a matrix model. It's like brands' resource n...

  Catherine Oreilly

Overall Brand Manager

Brand hierarchy is about understanding the key ste...

Management Consultant, Morocco

Managing Brand Hierarchy

When we know the goal or purpose, such as producin...

  Andrew Harnden, Canada

Brand Hierarchy -> Brand Architecture

My suggestion would be to use the term 'brand arch...

  Anna Kolia
United Arab Emirates

Brand Hierarchy Depends on Organization Type

It is depending to where we refer. - If it is a g...

  Jorge Rodriguez Fonseca, Costa Rica

Position in Brand Hierarchy

I think is the order of importance of the brands o...

  Maryam Bidmeshgipour
Student (Other), Malaysia

Position in Brand Hierarchy

One other point is that we look at the market that...

  Frank Daniels, United States

Brand Hierarchy / Architecture

A brand hierarchy should consider the flow of bran...

  Perlito Fajardo, UAE

Brand Hierarchy by Demand and by Price

A brand hierarchy can also be categorized who is t...

  Kartik Raina
Business Consultant, India

Definition of Brand Hierarchy

Dear Bindu, Brand hierarchy, to me, is an express...

  MA Rahman, United Kingdom

Brand Hierarchy Valued by Consumers

A brand hierarchy is some thing that lies within t...

Accountant, Kenya

Brand Hierarchy in Terms of Market Position

Brand hierarchy to me implies the market position ...

  M.B. Mphahlele
Consultant, South Africa

Typical Brand Hierarchy

The hierarchy is normally as follows: Corporate >...


Brand Hierarchy from a Customer Perspective

Hi, from a customer point of view a brand hierarch...

  Jose Luis Ruiz
Project Manager, Mexico

Brand Hierarchy Declares Importance of brands

It is common sense in an uncommon way. A "brand hi...

  Lucia Mlombe, Malawi

Brand Hierarchy Offers Structure

An effective brand hierarchy provides a structure ...

Accountant, Kenya

Brand Hierarchy in Terms of Market Position / Product Life Cycle

The Product Life Cycle may enable you to view your...

Accountant, Kenya

Brand Advertising Versus Positioning

Whereas both advertising and positioning aim at in...

  Iraklis Goniadis, Greece

Branding Strategy

It's hard to build a brand, but it's even harder t...


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