Managing Brand Hierarchy

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Brand Management > Best Practices > Managing Brand Hierarchy

Managing Brand Hierarchy
N.BINDUMADHAVI, ASSISTANT PROFESSOR, India, Member
Hi, can anyone give a definition of brand hierarchy? How should such a hierarchy be managed? Please include an example if you can. Thank you. (...) Read more? Sign up for free

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  Brand Hierarchy
ahmed mahmoud ahmed abdo, ex-lecturer at the faculty of commerce Banha University, Egypt, Member
  The word 'hierarchy' reminds me with the organizational chart of a company. This chart can be a tall or flat chart, it depends on the various levels and number of the managers needed, and the type of control and supervision required.

  Brand Hierarchy
RUSLAN, Manager, Kazakhstan, Member
  The concept of hierarchy of brands used to refer to relationships within the family of brands. More commercially successful brand must be higher, and less successful - below.
Good examples: Gilette Venus Andes. Or Toyota and Lexus.
It is important to maintain the balance of power between brands to avoid loss of value of the brand portfolio.

  Brand Hierarchy Matrix Model
Michael Bondarenko, Project Manager, Ukraine, Member
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  Overall Brand Manager
Catherine Oreilly, Member
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  Managing Brand Hierarchy
Professor ALABDALLAOUI, Management Consultant, Morocco, Member
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  Brand Hierarchy -> Brand Architecture
Andrew Harnden
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  Brand Hierarchy Depends on Organization Type
Anna Kolia, United Arab Emirates, Member
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  Position in Brand Hierarchy
Jorge Rodriguez Fonseca
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  Position in Brand Hierarchy
Maryam Bidmeshgipour, Student (Other), Malaysia, Member
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  Brand Hierarchy / Architecture
Frank Daniels
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  Brand Hierarchy by Demand and by Price
Perlito Fajardo
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  Definition of Brand Hierarchy
Kartik Raina, Business Consultant, India, Member
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  Brand Hierarchy Valued by Consumers
MA Rahman, Business Consultant, United Kingdom, Member
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  Brand Hierarchy in Terms of Market Position
isaiah, Accountant, Kenya, Member
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  Typical Brand Hierarchy
M.B. Mphahlele, Consultant, South Africa, Member
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  Brand Hierarchy from a Customer Perspective
Raghuanth, Member
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  Brand Hierarchy Declares Importance of brands
Jose Luis Ruiz, Project Manager, Mexico, Member
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  Brand Hierarchy Offers Structure
Lucia Mlombe
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  Brand Hierarchy in Terms of Market Position / Product Life Cycle
isaiah, Accountant, Kenya, Member
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  Brand Advertising Versus Positioning
isaiah, Accountant, Kenya, Member
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  Branding Strategy
Iraklis Goniadis
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Brand Management
Summary
Forum
How to Protect your Internet Domain Name?
Effects of a Product Recall on Competitors
Sub-Branding Strategy and Endorsed Branding Strategy
Brand Portfolio Strategy: Mono- and Multi-Brand Strategies
🔥Brand Roles and Scope
How to Maintain a Brand once it's Established?
Best Practices
Managing Brand Hierarchy
🥈3 C's of Brand Positioning
🥉What is Brand Rivalry? Definition
Brand Comparison in Advertising
What is Orange Marketing? Definition
Brand Advertising versus Positioning


Brand Management
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