Managing Brand Hierarchy
Hi, can anyone give a definition of brand hierarchy? How should such a hierarchy be managed? Please include an example if you can. Thank you.
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Andrew Harnden, Canada
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Brand Hierarchy -> Brand Architecture
My suggestion would be to use the term 'brand architecture'. It offers more freedom than specific ma... Sign up
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Jorge Rodriguez Fonseca, Costa Rica
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Position in Brand Hierarchy
I think is the order of importance of the brands of your company or corporation and how you administ... Sign up
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Frank Daniels, United States
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Brand Hierarchy / Architecture
A brand hierarchy should consider the flow of brand equity. In a branded house the master brand, oft... Sign up
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Perlito Fajardo, UAE
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Brand Hierarchy by Demand and by Price
A brand hierarchy can also be categorized who is the most in demand on the market, and what is the c... Sign up
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MA Rahman, United Kingdom
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Brand Hierarchy Valued by Consumers
A brand hierarchy is some thing that lies within the brand existence in the market. It is determined... Sign up
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Lucia Mlombe, Malawi
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Brand Hierarchy Offers Structure
An effective brand hierarchy provides a structure to the brand family, allowing consumers to fill in... Sign up
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Iraklis Goniadis, Greece
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Branding Strategy
It's hard to build a brand, but it's even harder to establish a company. A strategy to deal with thi... Sign up
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