|
Get access now to all 12manage knowledge centers and discussion forums, including Brand Management. Completely free.
|
|
N.BINDUMADHAVI
ASSISTANT PROFESSOR, India
|
Hi, can anyone give a definition of brand hierarchy? How should such a hierarchy be managed? Please include an example if you can. Thank you. (...) Read more? Sign up for free
X
All about Brand Management and business administration. Completely free.
Log in
| |
|
ahmed mahmoud ahmed abdo
ex-lecturer at the faculty of commerce Banha University, Egypt
|
|
Brand Hierarchy
The word 'hierarchy' reminds me with the organizational chart of a company. This chart can be a tall or flat chart, it depends on the various levels and number of the managers needed, and the type of control and supervision required.
|
| |
|
RUSLAN
Manager, Kazakhstan
|
|
Brand Hierarchy
The concept of hierarchy of brands used to refer to relationships within the family of brands. More commercially successful brand must be higher, and less successful - below.
Good examples: Gilette Venus Andes. Or Toyota and Lexus.
It is important to maintain the balance of power between brands to avoid loss of value of the brand portfolio.
|
| |
|
Michael Bondarenko
Project Manager, Ukraine
|
|
Brand Hierarchy Matrix Model
I use a matrix model. It's like brands' resource n (...)
|
| |
|
Catherine Oreilly
|
|
Overall Brand Manager
Brand hierarchy is about understanding the key ste (...)
|
| |
|
Professor ALABDALLAOUI
Management Consultant, Morocco
|
|
Managing Brand Hierarchy
When we know the goal or purpose, such as producin (...)
|
| |
|
Andrew Harnden
|
|
Brand Hierarchy -> Brand Architecture
My suggestion would be to use the term 'brand arch (...)
|
| |
|
Anna Kolia
United Arab Emirates
|
|
Brand Hierarchy Depends on Organization Type
It is depending to where we refer.
- If it is a g (...)
|
| |
|
Jorge Rodriguez Fonseca
|
|
Position in Brand Hierarchy
I think is the order of importance of the brands o (...)
|
| |
|
Maryam Bidmeshgipour
Student (Other), Malaysia
|
|
Position in Brand Hierarchy
One other point is that we look at the market that (...)
|
| |
|
Frank Daniels
|
|
Brand Hierarchy / Architecture
A brand hierarchy should consider the flow of bran (...)
|
| |
|
Perlito Fajardo
|
|
Brand Hierarchy by Demand and by Price
A brand hierarchy can also be categorized who is t (...)
|
| |
|
Kartik Raina
Business Consultant, India
|
|
Definition of Brand Hierarchy
Dear Bindu,
Brand hierarchy, to me, is an express (...)
|
| |
|
MA Rahman
|
|
Brand Hierarchy Valued by Consumers
A brand hierarchy is some thing that lies within t (...)
|
| |
|
isaiah
Accountant, Kenya
|
|
Brand Hierarchy in Terms of Market Position
Brand hierarchy to me implies the market position (...)
|
| |
|
M.B. Mphahlele
Consultant, South Africa
|
|
Typical Brand Hierarchy
The hierarchy is normally as follows:
Corporate > (...)
|
| |
|
Raghuanth
|
|
Brand Hierarchy from a Customer Perspective
Hi, from a customer point of view a brand hierarch (...)
|
| |
|
Jose Luis Ruiz
Project Manager, Mexico
|
|
Brand Hierarchy Declares Importance of brands
It is common sense in an uncommon way. A "brand hi (...)
|
| |
|
Lucia Mlombe
|
|
Brand Hierarchy Offers Structure
An effective brand hierarchy provides a structure (...)
|
| |
|
isaiah
Accountant, Kenya
|
|
Brand Hierarchy in Terms of Market Position / Product Life Cycle
The Product Life Cycle may enable you to view your (...)
|
| |
|
isaiah
Accountant, Kenya
|
|
Brand Advertising Versus Positioning
Whereas both advertising and positioning aim at in (...)
|
| |
|
Iraklis Goniadis
|
|
Branding Strategy
It's hard to build a brand, but it's even harder t (...)
|
|
|
|
|
Copy this into your study materials:
and add a hyperlink to:
|
|
|
Copy this HTML code to your web site:
|
|
|
|
|
|
|
|
|
Sign up