Managing Brand Hierarchy

Brand Management > Best Practices > Managing Brand Hierarchy

Managing Brand Hierarchy
Hi, can anyone give a definition of brand hierarchy? How should such a hierarchy be managed? Please include an example if you can. Thank you....Sign up

Brand Hierarchy
ahmed mahmoud ahmed abdo, ex-lecturer at the faculty of commerce Banha University, Egypt, Member
The word 'hierarchy' reminds me with the organizational chart of a company. This chart can be a tall or ...Sign up

Brand Hierarchy
RUSLAN, Manager, Kazakhstan, Member
The concept of hierarchy of brands used to refer to relationships within the family of brands. More commercially successful brand must be highe...Sign up

Brand Hierarchy Matrix Model
Michael Bondarenko, Project Manager, Ukraine, Member
I use a matrix model. It's like brands' resource needing with brands' ROI ratings matrix
Dynamic values show priority to provide instrumen...Sign up

Overall Brand Manager
Catherine Oreilly, Member
Brand hierarchy is about understanding the key steps in the framework of managing a brand... So it's context specific... Product or service or FMCG......Sign up

Managing Brand Hierarchy
Professor ALABDALLAOUI, Management Consultant, Morocco, Member
When we know the goal or purpose, such as producing a competitive brand, responding to the needs of the consumers in terms of total quality and...Sign up

Brand Hierarchy -> Brand Architecture
Andrew Harnden
My suggestion would be to use the term 'brand architecture'. It offers more freedom than specific matrices or hierarchies.
Brand ar...Sign up

Brand Hierarchy Depends on Organization Type
Anna Kolia, United Arab Emirates, Member
It is depending to where we refer.
- If it is a group of companies and we are talking about the hierarchy of the brands then we will find ...Sign up

Position in Brand Hierarchy
Jorge Rodriguez Fonseca
I think is the order of importance of the brands of your company or corporation and how you administrate it.
For example: the brand A of t...Sign up

Position in Brand Hierarchy
Maryam Bidmeshgipour, Student (Other), Malaysia, Member
One other point is that we look at the market that the brands are competing in. Markets with high competitions need more attention in the hiera...Sign up

Brand Hierarchy / Architecture
Frank Daniels, Manager, United States, Member
A brand hierarchy should consider the flow of brand equity<...Sign up

Brand Hierarchy by Demand and by Price
Perlito Fajardo, Manager, Philippines, Member
A brand hierarchy can also be categorized who is the most in demand on the market, and what is the cheapest and most expensive brand in ...Sign up

Definition of Brand Hierarchy
Kartik Raina, Business Consultant, India, Member
Dear Bindu,
Brand hierarchy, to me, is an expression of how the various elements that constitute the overall brand value proposition cascade i...Sign up

Brand Hierarchy Valued by Consumers
MA Rahman, Business Consultant, United Kingdom, Member
A brand hierarchy is some thing that lies within the brand existence in the market. It is determined by brand managers and valued by the consumers<...Sign up

Brand Hierarchy in Terms of Market Position
isaiah, Accountant, Kenya, Member
Brand hierarchy to me implies the market position occupied by the brand in terms of:
- product life cycle
- availability in the marke...Sign up

Typical Brand Hierarchy
M.B. Mphahlele, Consultant, South Africa, Member
The hierarchy is normally as follows:
Corporate > Family/Parent > Child/Individual - Model
E.g.: Daimler Chrysler > Mercedes > SUV > ...Sign up

Brand Hierarchy from a Customer Perspective
Raghuanth, Member
Hi, from a customer point of view a brand hierarchy is that the brand not only satisfies customer needs in terms of the explicit needs, but als...Sign up

Brand Hierarchy Declares Importance of brands
Jose Luis Ruiz, Project Manager, Mexico, Member
It is common sense in an uncommon way. A "brand hierarchy" is just a way to declare the importance of your brands. And this importance depends ...Sign up

Brand Hierarchy Offers Structure
Lucia Mlombe, Malawi, Member
An effective brand hierarchy provides a structure to the brand family, allowing consumers to fill in the gaps and establish expectations and pe...Sign up

Brand Hierarchy in Terms of Market Position / Product Life Cycle
isaiah, Accountant, Kenya, Member
The Product Life Cycle may enable you to view your brand/family of brands relative to the market in term...Sign up

Brand Advertising Versus Positioning
isaiah, Accountant, Kenya, Member
Whereas both advertising and positioning aim at influencing the thought and actions of individuals in order to buy/sell a product or promote go...Sign up

Branding Strategy
Iraklis Goniadis
It's hard to build a brand, but it's even harder to establish a company. A strategy to deal with this fact is to put more than one similar products to...Sign up

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