Managing Brand Hierarchy - Best Practices

      
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			              Brand Management > Best Practices > Managing Brand Hierarchy
			            
			            	Managing Brand Hierarchy
N.BINDUMADHAVI, ASSISTANT PROFESSOR, India, Member
			            
	          		Hi, can anyone give a definition of brand hierarchy? How should such a hierarchy be managed? Please include an example if you can. Thank you. (...) Read more? Sign up for free

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			                  	Brand Hierarchy

		                  		ahmed mahmoud ahmed abdo, ex-lecturer at the faculty of commerce Banha University, Egypt, Member
												
													The word 'hierarchy' reminds me with the organizational chart of a company. This chart can be a tall or flat chart, it depends on the various levels and number of the managers needed, and the type of control and supervision required. 
				                
			                  	Brand Hierarchy

		                  		RUSLAN, Manager, Kazakhstan, Member
												
													The concept of hierarchy of brands used to refer to relationships within the family of brands. More commercially successful brand must be higher, and less successful - below.

Good examples: Gilette Venus Andes. Or Toyota and Lexus.

It is important to maintain the balance of power between brands to avoid loss of value of the brand portfolio.
				                
			                  	Brand Hierarchy Matrix Model

		                  		Michael Bondarenko, Project Manager, Ukraine, Member
												
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			                  	Overall Brand Manager

		                  		Catherine Oreilly, Member
												
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			                  	Managing Brand Hierarchy

		                  		Professor ALABDALLAOUI, Management Consultant, Morocco, Member
												
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			                  	Brand Hierarchy -> Brand Architecture

		                  		Andrew Harnden
												
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			                  	Brand Hierarchy Depends on Organization Type

		                  		Anna Kolia, United Arab Emirates, Member
												
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			                  	Position in Brand Hierarchy

		                  		Jorge Rodriguez Fonseca
												
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			                  	Position in Brand Hierarchy

		                  		Maryam Bidmeshgipour, Student (Other), Malaysia, Member
												
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			                  	Brand Hierarchy / Architecture

		                  		Frank Daniels
												
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			                  	Brand Hierarchy by Demand and by Price

		                  		Perlito Fajardo
												
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			                  	Definition of Brand Hierarchy

		                  		Kartik Raina, Business Consultant, India, Member
												
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			                  	Brand Hierarchy Valued by Consumers

		                  		MA Rahman, Business Consultant, United Kingdom, Member
												
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			                  	Brand Hierarchy in Terms of Market Position

		                  		isaiah, Accountant, Kenya, Member
												
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			                  	Typical Brand Hierarchy

		                  		M.B. Mphahlele, Consultant, South Africa, Member
												
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			                  	Brand Hierarchy from a Customer Perspective

		                  		Raghuanth, Member
												
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			                  	Brand Hierarchy Declares Importance of brands

		                  		Jose Luis Ruiz, Project Manager, Mexico, Member
												
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			                  	Brand Hierarchy Offers Structure

		                  		Lucia Mlombe
												
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			                  	Brand Hierarchy in Terms of Market Position / Product Life Cycle

		                  		isaiah, Accountant, Kenya, Member
												
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			                  	Brand Advertising Versus Positioning

		                  		isaiah, Accountant, Kenya, Member
												
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			                  	Branding Strategy

		                  		Iraklis Goniadis
												
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