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N.BINDUMADHAVI
ASSISTANT PROFESSOR, India
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Managing Brand Hierarchy
Hi, can anyone give a definition of brand hierarchy? How should such a hierarchy be managed? Please include an example if you can. Thank you.
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ahmed mahmoud ahmed abdo
ex-lecturer at the faculty of commerce Banha University, Egypt
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Brand Hierarchy
The word 'hierarchy' reminds me with the organizational chart of a company. This chart can be a tall or flat chart, it depends on the various levels and number of the managers needed, and the type of control and supervision required.
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RUSLAN
Manager, Kazakhstan
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Brand Hierarchy
The concept of hierarchy of brands used to refer to relationships within the family of brands. More commercially successful brand must be higher, and less successful - below.
Good examples: Gilette Venus Andes. Or Toyota and Lexus.
It is important to maintain the balance of power between brands to avoid loss of value of the brand portfolio.
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Michael Bondarenko
Project Manager, Ukraine
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Brand Hierarchy Matrix Model
I use a matrix model. It's like brands' resource n (...)
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Catherine Oreilly
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Overall Brand Manager
Brand hierarchy is about understanding the key ste (...)
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Professor ALABDALLAOUI
Management Consultant, Morocco
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Managing Brand Hierarchy
When we know the goal or purpose, such as producin (...)
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Andrew Harnden
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Brand Hierarchy -> Brand Architecture
My suggestion would be to use the term 'brand arch (...)
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Anna Kolia
United Arab Emirates
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Brand Hierarchy Depends on Organization Type
It is depending to where we refer.
- If it is a g (...)
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Jorge Rodriguez Fonseca
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Position in Brand Hierarchy
I think is the order of importance of the brands o (...)
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Maryam Bidmeshgipour
Student (Other), Malaysia
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Position in Brand Hierarchy
One other point is that we look at the market that (...)
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Frank Daniels
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Brand Hierarchy / Architecture
A brand hierarchy should consider the flow of bran (...)
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Perlito Fajardo
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Brand Hierarchy by Demand and by Price
A brand hierarchy can also be categorized who is t (...)
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Kartik Raina
Business Consultant, India
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Definition of Brand Hierarchy
Dear Bindu,
Brand hierarchy, to me, is an express (...)
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MA Rahman
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Brand Hierarchy Valued by Consumers
A brand hierarchy is some thing that lies within t (...)
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isaiah
Accountant, Kenya
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Brand Hierarchy in Terms of Market Position
Brand hierarchy to me implies the market position (...)
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M.B. Mphahlele
Consultant, South Africa
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Typical Brand Hierarchy
The hierarchy is normally as follows:
Corporate > (...)
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Raghuanth
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Brand Hierarchy from a Customer Perspective
Hi, from a customer point of view a brand hierarch (...)
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Jose Luis Ruiz
Project Manager, Mexico
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Brand Hierarchy Declares Importance of brands
It is common sense in an uncommon way. A "brand hi (...)
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Lucia Mlombe
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Brand Hierarchy Offers Structure
An effective brand hierarchy provides a structure (...)
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isaiah
Accountant, Kenya
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Brand Hierarchy in Terms of Market Position / Product Life Cycle
The Product Life Cycle may enable you to view your (...)
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isaiah
Accountant, Kenya
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Brand Advertising Versus Positioning
Whereas both advertising and positioning aim at in (...)
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Iraklis Goniadis
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Branding Strategy
It's hard to build a brand, but it's even harder t (...)
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