Brand Performance / Satisfaction Model

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Brand Performance / Satisfaction Model
Charles Shillingburg, Member
I designed a model for determining the drivers of brand performance across departments and within them. It deals with both emotional and functional determinants. Take a look at my website and there is a functioning example that you can play with under the tab brand driver's model. There is a brief description of what it entails on the preceeding tab. If you need more explanation on how it works and how to use it, let me know. This is a powerful benchmarking model, where you can compare your brand against other brands on many dimensions.



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