Brand Comparison in Advertising

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Brand Comparison in Advertising
Pushyamitra, Member
One more point is that of comparing two or more different brands.
One brand can compare its product or service with its competitor brand on the basis of utility and features of the product or services.
For example: in print ads where we can find a comparison between two different bikes, cars or so.

Brand Comparison in Advertisement May be Illegal
Anirudha Arya, Member
I think when comparing two brands if we directly use the name of the competitor then it is against the law.

Comparative Advertising
Pushyamitra, Member
Arya sir, your point is very true as far as law is concerned and ethics in business is concerned but you can see many advertisements in print media where you find advertiser brand is comparing its best and unique features with the features of other competitor brands and in the end advertiser brand is showing its supremacy on the other brands...

Brand Comparison in Advertisements
May I know under which act or law the comparison of two brands is illegal. I think it's unethical to refer directly to the products of another competing brand. But the way the toothpaste brand Pepsodent is directly referring its product being more effective than its competitor Colgate in its ad campaign, that thin line of ethical decency is also gone just like in politics.


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