Brand Comparison in Advertising

Brand Comparison in Advertising

One more point is that of comparing two or more different brands.
One brand can compare its product or service with its competitor brand on the basis of utility and features of the product or services.
For example: in print ads where we can find a comparison between two different bikes, cars or so.

		Anirudha Arya Teacher, India
	Brand Comparison in Advertisement May be Illegal I think when comparing two brands if we directly use the name of the competitor then it is against the law.

		Pushyamitra Entrepreneur, India
	Comparative Advertising Arya sir, your point is very true as far as law is concerned and ethics in business is concerned but you can see many advertisements in print media where you find advertiser brand is comparing its best and unique features with the features of other competitor brands and in the end advertiser brand is showing its supremacy on the other brands...

		ASIS KUMAR DAS Manager, India
	Brand Comparison in Advertisements May I know under which act or law the comparison o...