Brand Comparison in Advertising

      
			              Forum
			            
							              1

		            		Pushyamitra
Entrepreneur, India
			            
Brand Comparison in Advertising

	          		One more point is that of comparing two or more different brands.

One brand can compare its product or service with its competitor brand on the basis of utility and features of the product or services.

For example: in print ads where we can find a comparison between two different bikes, cars or so.
				      
X

							  			Welcome to the Brand Management forum. The topic being discussed here is: "Brand Comparison in Advertising". 
										
Will you join us? It's free. 

										Log in

Comments

																	  	Sort by date
																	  	Sort by rating
																		
Rating

										              0

						            	Anirudha Arya
Teacher, India
												
				                Brand Comparison in Advertisement May be Illegal

													I think when comparing two brands if we directly use the name of the competitor then it is against the law.
				                
										              0

						            	Pushyamitra
Entrepreneur, India
												
				                Comparative Advertising

													Arya sir, your point is very true as far as law is concerned and ethics in business is concerned but you can see many advertisements in print media where you find advertiser brand is comparing its best and unique features with the features of other competitor brands and in the end advertiser brand is showing its supremacy on the other brands...
				                
										              0

						            	ASIS KUMAR DAS
Manager, India
												
				                Brand Comparison in Advertisements

													May I know under which act or law the comparison o...
				              
Leave a comment

			                            More on Brand Management:
			                          
													            	Summary
													            
												              Discuss
												            
		                          	Managing Brand Hierarchy
3 C's of Brand Positioning
What is Brand Rivalry? Definition
How to Protect your Internet Domain Name?
Effects of a Product Recall on Competitors
Brand Portfolio Strategy: Mono- and Multi-Brand Strategies
Sub-Branding Strategy and Endorsed Branding Strategy
🔥Brand Roles and Scope
👀Brand Comparison in Advertising
What is Orange Marketing? Definition
How to Maintain a Brand once it's Established?
Brand Advertising versus Positioning

		                              Special Interest Group
		                            
		                            Do you have a keen interest in Brand Management? Become our SIG Leader