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Brand Comparison in Advertising
Pushyamitra, Entrepreneur, India, Member
One more point is that of comparing two or more different brands.
One brand can compare its product or service with its competitor brand on the basis of utility and features of the product or services.
For example: in print ads where we can find a comparison between two different bikes, cars or so....
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Comparative Advertising
Pushyamitra, Entrepreneur, India, Member Arya sir, your point is very true as far as law is concerned and ethics in business is concerned but you can see many advertisements in print media wh... |
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Brand Comparison in Advertisements
ASIS KUMAR DAS, Manager, India, Member May I know under which act or law the comparison of two brands is illegal. I think it's unethical to refer directly to the products of another competi... |
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Special Interest Group Leader
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Brand Management
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