Brand Comparison in Advertising

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Brand Management > Best Practices

Pushyamitra, Entrepreneur, India
One more point is that of comparing two or more different brands. One brand can compare its product or service with its competitor brand on the basis of utility and features of the product or services. For example: in print ads where we can find a comparison between two different bikes, cars or so. (...) Read more? Sign up for free

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  Anirudha Arya, Teacher, India
 

Brand Comparison in Advertisement May be Illegal

I think when comparing two brands if we directly use the name of the competitor then it is against the law.

  Pushyamitra, Entrepreneur, India
 

Comparative Advertising

Arya sir, your point is very true as far as law is concerned and ethics in business is concerned but you can see many advertisements in print media where you find advertiser brand is comparing its best and unique features with the features of other competitor brands and in the end advertiser brand is showing its supremacy on the other brands...

  ASIS KUMAR DAS, Manager, India
 

Brand Comparison in Advertisements

May I know under which act or law the comparison o (...)

 
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Summary
Forum
Brand Portfolio Strategy: Mono- and Multi-Brand Strategies
Sub-Branding Strategy and Endorsed Branding Strategy
🔥Brand Roles and Scope
Best Practices
🥇Managing Brand Hierarchy
🥈3 C's of Brand Positioning
🥉What is Brand Rivalry? Definition
How to Protect your Internet Domain Name?
Effects of a Product Recall on Competitors
Brand Comparison in Advertising
What is Orange Marketing? Definition
How to Maintain a Brand once it's Established?
Brand Advertising versus Positioning
Special Interest Group Leader

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