Brand Comparison in Advertising

      
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		            		Pushyamitra
Entrepreneur, India
			            
Brand Comparison in Advertising

	          		One more point is that of comparing two or more different brands.

One brand can compare its product or service with its competitor brand on the basis of utility and features of the product or services.

For example: in print ads where we can find a comparison between two different bikes, cars or so.
				      
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						            	Anirudha Arya
Teacher, India
												
				                Brand Comparison in Advertisement May be Illegal

													I think when comparing two brands if we directly use the name of the competitor then it is against the law.
				                
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						            	Pushyamitra
Entrepreneur, India
												
				                Comparative Advertising

													Arya sir, your point is very true as far as law is concerned and ethics in business is concerned but you can see many advertisements in print media where you find advertiser brand is comparing its best and unique features with the features of other competitor brands and in the end advertiser brand is showing its supremacy on the other brands...
				                
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						            	ASIS KUMAR DAS
Manager, India
												
				                Brand Comparison in Advertisements

													May I know under which act or law the comparison of two brands is illegal. I think it's unethical to... Sign up
				              
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