Effects of a Product Recall on Competitors

12manage is looking for students. Info

Brand Management
Knowledge Center

 

Next Topic

Brand Management > Forum > Effects of a Product Recall on Competitors

Effects of a Product Recall on Competitors
Chloe Xu, Australia, Premium Member
Of course any product recall damages a firmís reputation and brand equity and leads to losses in sales and stock market performance. However, a recent study on four of car manufacturers indicated that a brandís recall may hurt its rivals as well. This is termed the "Perverse Spillover Effect".

FINDINGS
  • A brand recall often creates customer concern about the rival brand... Read more? Sign up for free
 

   

React to this discussion topic? Sign up for free

 


Your first visit to 12manage?

12manage is a global knowledge platform for managers, consultants, teachers, academics and students about management. To use all functions of 12manage, a (free) membership and login is required. Would you like to keep on developing yourself in management? Sign up for free.



Special Interest Group Leader

Interested? Sign up for free.


Brand Management
Summary
Forum
Best Practices


Brand Management
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.1 - Last updated: 18-10-2019. All names ô of their owners.