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Asfina
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Pushyamitra, Entrepreneur, India
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Brand Rivalry Definition
I feel brand rivalry is an extra aggressiveness in competition between two different brands to reach at number one or to capture more market share.
In the most agressive variants, ethics, moral values and even the law can be neglected and it is only a race to reach the number 1 position which drives the brands.
You can watch some of the banned ads of Coca-Cola and Pepsi on Youtube where they are openly challenging and degrading one another in their respective ads. Another example is recent P&G and Hul ads in washing powder marketing.
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Jose Silva, Industrial Engineer MBA, El Salvador
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Another use of the Words 'Brand Rivalry'
I think we can also talk about 'brand rivalry' when the same manufacturer is commercializing 2 or more brand marks for the same product.
For example, cigarettes manufacturers. Or automobile manufacturers with different models / sub brands like Toyota Crown and Lexus.
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DR.VIVEK DIWADKAR., Business Consultant, India
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What is Brand Rivalry?
In today's glocal scenario brand rivalry is not on (...)
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isaiah, Accountant, Kenya
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Brand Rivalry Implies Interbrand Competition
Specifically implies interbrand competition by riv (...)
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Special Interest Group Leader
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