All about Brand Management
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In the best practices section you will find the best forum discussions within this knowledge area.
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What is Brand Rivalry? Definition
Asfina
What precisely is brand rivalry?
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Brand Rivalry Definition
Pushyamitra, Entrepreneur, India, Member I feel brand rivalry is an extra aggressiveness in competition between two different brands to reach at number one or to capture more market sh... 
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Another use of the Words 'Brand Rivalry'
Jose Silva, Industrial Engineer MBA, El Salvador, Member I think we can also talk about 'brand rivalry' when the same manufacturer is commercializing 2 or more brand marks for the same product.
For exam...
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What is Brand Rivalry?
DR.VIVEK DIWADKAR., Business Consultant, India, Member In today's glocal scenario brand rivalry is not only about competitive advantage, but also being closer to customer, i.e. to have superior customised ...
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Brand Rivalry Implies Interbrand Competition
isaiah, Accountant, Kenya, Member Specifically implies interbrand competition by rival firms producing close substitutes (brands). This targets at reducing the market share of t...
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