Brand Loyalty versus Brand Commitment

      
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			              Brand Loyalty > Forum > Brand Loyalty versus Brand Commitment
			            
				              Brand Loyalty versus Brand Commitment

			                mahsa rastgoo

Hi. Can anyone help me in differentiating brand loyalty from brand commitment?
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			                  	Brand Commitment versus Brand Loyalty

		                  		Anonymous

For me the 2 terms are very similar.

Perhaps brand commitment is a bit stronger than brand loyalty, because a customer that is loyal to some (product or) brand may not be committed to actually buying products or services from the brand.
			                  
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