Brand Loyalty versus Brand Commitment

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			              Brand Loyalty versus Brand Commitment
mahsa rastgoo, Student (MBA), Iran, Member
			                
			                Hi. Can anyone help me in differentiating brand loyalty from brand commitment?

Thanks for your ideas and help....
			            
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Brand Loyalty
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	                              Special Interest Group Leader
	                            
	                            Brand Loyalty
	                          
	                                Summary
	                                ForumReasons for Switching of Mobile Phone Brand
Brand Loyalty versus Brand Commitment
Mediating Factors in the Satisfaction-Loyalty Relationship
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