Brand Loyalty versus Brand Commitment

      
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			            	mahsa rastgoo
			            
Brand Loyalty versus Brand Commitment

	          		Hi. Can anyone help me in differentiating brand loyalty from brand commitment?

Thanks for your ideas and help.
				      
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						            	Anonymous
												
				                Brand Commitment versus Brand Loyalty

														For me the 2 terms are very similar.

Perhaps brand commitment is a bit stronger than brand loyalty, because a customer that is loyal to some (product or) brand may not be committed to actually buying products or services from the brand.
				                
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