Brand Loyalty versus Brand Commitment

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			              Brand Loyalty > Forum
			            
			            	mahsa rastgoo
			            
	          		Hi. Can anyone help me in differentiating brand loyalty from brand commitment?
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						            	Anonymous
												
				                Brand Commitment versus Brand Loyalty

													For me the 2 terms are very similar.

Perhaps brand commitment is a bit stronger than brand loyalty, because a customer that is loyal to some (product or) brand may not be committed to actually buying products or services from the brand.
				                
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