Brand Loyalty versus Brand Commitment

Brand Loyalty
Knowledge Center


New Topic

mahsa rastgoo

Brand Loyalty versus Brand Commitment

Hi. Can anyone help me in differentiating brand loyalty from brand commitment?
Thanks for your ideas and help.


Brand Commitment versus Brand Loyalty

For me the 2 terms are very similar.
Perhaps brand commitment is a bit stronger than brand loyalty, because a customer that is loyal to some (product or) brand may not be committed to actually buying products or services from the brand.

Start a new forum topic


More on Brand Loyalty
Relationship Between Brand Loyality and Brand Equity
Brand Loyalty Questionare
Multi-brand Loyalty Concept
Dimensions of Measuring Brand Loyalty
How to Collaborate with Already Existing Brands
Brand Loyalty versus Brand Commitment
Is there Brand Loyalty in Banking?
Relationship Between Brand Loyalty and Brand Trust
Customer Versus Brand Loyalty?
🔥Reasons for Brand Switching
Special Interest Group

Are you interested in Brand Loyalty? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Brand Loyalty
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 14-4-2021. All names of their owners.