Brand Loyalty versus Brand Commitment

Brand Loyalty
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mahsa rastgoo
Hi. Can anyone help me in differentiating brand loyalty from brand commitment? Thanks for your ideas and help. (...) Read more? Sign up for free

  Anonymous
 

Brand Commitment versus Brand Loyalty

For me the 2 terms are very similar.
Perhaps brand commitment is a bit stronger than brand loyalty, because a customer that is loyal to some (product or) brand may not be committed to actually buying products or services from the brand.

 

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