Brand Loyalty versus Brand Commitment

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Brand Loyalty > Forum > Brand Loyalty versus Brand Commitment Brand Loyalty versus Brand Commitment mahsa rastgoo Hi. Can anyone help me in differentiating brand loyalty from brand commitment? Thanks for your ideas and help. (...) Read more? Sign up for free Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. Sign up for free     Log in   Brand Commitment versus Brand Loyalty Anonymous   For me the 2 terms are very similar. Perhaps brand commitment is a bit stronger than brand loyalty, because a customer that is loyal to some (product or) brand may not be committed to actually buying products or services from the brand.

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Brand Loyalty Knowledge Center

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