Brand Loyalty versus Brand Commitment

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mahsa rastgoo
Hi. Can anyone help me in differentiating brand loyalty from brand commitment? Thanks for your ideas and help. (...) Read more? Sign up for free

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Brand Commitment versus Brand Loyalty

For me the 2 terms are very similar.
Perhaps brand commitment is a bit stronger than brand loyalty, because a customer that is loyal to some (product or) brand may not be committed to actually buying products or services from the brand.

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