Brand Loyalty versus Brand Commitment

Brand Loyalty
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mahsa rastgoo

Brand Loyalty versus Brand Commitment

Hi. Can anyone help me in differentiating brand loyalty from brand commitment?
Thanks for your ideas and help.

  Anonymous
 

Brand Commitment versus Brand Loyalty

For me the 2 terms are very similar.
Perhaps brand commitment is a bit stronger than brand loyalty, because a customer that is loyal to some (product or) brand may not be committed to actually buying products or services from the brand.

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