Brand Loyalty versus Brand Commitment

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Brand Loyalty Knowledge Center

Forum 3 mahsa rastgoo, Iran Brand Loyalty versus Brand Commitment Hi. Can anyone help me in differentiating brand loyalty from brand commitment? Thanks for your ideas and help. X Welcome to the Brand Loyalty forum. The topic being discussed here is: "Brand Loyalty versus Brand Commitment". Sign up now to gain access. It's free.   Comments Rating   1 Anonymous   Brand Commitment versus Brand Loyalty For me the 2 terms are very similar. Perhaps brand commitment is a bit stronger than brand loyalty, because a customer that is loyal to some (product or) brand may not be committed to actually buying products or services from the brand.   Leave a comment Share your knowledge or experience

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Brand Loyalty Knowledge Center

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