Is there Brand Loyalty in Banking?




Brand Loyalty
Knowledge Center

Translate

Forum
3
Binh
Student (University), New Zealand

Is there Brand Loyalty in Banking?

In my countryside (Binh Duong province, Vietnam) we have 55 banks at branch level and 150 at subbranche level that means the competition is so hard. Banks use many promotion policies for their mobilization and give loan to clients (business and personal).
In many years of observation, I noticed that clients will simply deposit their money in banks which give them the highest interest rate and donít care about a bank's ranking or brand.

In theory, I often hear experts say that clients will choose a bank with a strong brand for their transactions (like a deposit, loan, money transfer money). But this is completely opposite to the reality in my hometown. And that's why I am doing a research project to prove this fact.
Please share your experience and opinion. Thank you.
 
Comments

Rating

 
1
Jaap de Jonge
Editor, Netherlands
 

Brand Loyalty in Banking

I agree with your observations. I think many people would primarily select the bank with the highest... Sign up

   

More on Brand Loyalty:
Summary
Discussion Topics
Relationship Between Brand Loyality and Brand Equity
Brand Loyalty Questionare
Multi-brand Loyalty Concept
Dimensions of Measuring Brand Loyalty
How to Collaborate with Already Existing Brands
Brand Loyalty versus Brand Commitment
👀Is there Brand Loyalty in Banking?
Relationship Between Brand Loyalty and Brand Trust
Customer Versus Brand Loyalty?
🔥Reasons for Brand Switching
Special Interest Group

Do you know a lot about Brand Loyalty? Become our SIG Leader

Brand Loyalty
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2023 12manage - The Executive Fast Track. V16.1 - Last updated: 4-2-2023. All names ô of their owners.