Brand and Client's Loyalty in Banking

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Brand and Client's Loyalty in Banking
Binh, Student (University), New Zealand, Member
In my countryside (Binh Duong province, Vietnam) we have 55 banks at branch level and 150 at subbranche level that means the competition is so hard. Banks use many promotion policies for their mobilization and give loan to clients (business and personal).
In many years of observation, I saw that clients would simply deposit their money in banks which gave them a highest interest rate and donít care about a bank's ranking or brand.
In theory, I often hear experts say that clients will choose a good brand bank for their transactions (like a deposit, loan, money transfer money). But this is completely opposite to the reality in my hometown. And that's why I am doing a research project to prove this fact.
Please share your experience and opinion. Dis you do any research for this topic?...Sign up


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