Multi-brand Loyalty Concept

Brand Loyalty
Knowledge Center

Forum

New Topic

srivatsa joshi
Business School Marketer, India

Multi-brand Loyalty Concept

What is meant with Multi-brand Loyalty? Thanks for your help...

  surajeet
Student (MBA), India
 

What is Multi-brand Loyalty?

Multi Brand Loyalty" is the phenomenon where people are loyal to a few, several or multiple brands for a product or service category. So, there is only a certain number of brands which the customer buys alternatively.
For example - coffee. A customer would buy either brand X or Y out of the dozens of options available, but would not easily go for any other brand.

Start a new forum topic

 

More on Brand Loyalty:
Summary
Special Interest Group

Do you have a keen interest in Brand Loyalty? Become our SIG Leader

Brand Loyalty
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 27-10-2021. All names of their owners.