Multi-brand Loyalty Concept

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Brand Loyalty > Best Practices > Multi-brand Loyalty Concept

Multi-brand Loyalty Concept
srivatsa joshi, Business School Marketer, India
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  What is Multi-brand Loyalty?
surajeet, Student (MBA), India
  Multi Brand Loyalty" is the phenomenon where people are loyal to a few, several or multiple brands for a product or service category. So, there is only a certain number of brands which the customer buys alternatively.
For example - coffee. A customer would buy either brand X or Y out of the dozens of options available, but would not easily go for any other brand.

   
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Brand Loyalty
Summary
Forum
Brand Loyalty versus Brand Commitment
Is there Brand Loyalty in Banking?
🔥Reasons for Brand Switching
Best Practices
🥇Relationship Between Brand Loyality and Brand Equity
🥈Brand Loyalty Questionare
Multi-brand Loyalty Concept
Dimensions of Measuring Brand Loyalty
How to Collaborate with Already Existing Brands
Relationship Between Brand Loyalty and Brand Trust
Customer Versus Brand Loyalty?


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