Relationship Between Brand Loyalty and Brand Trust

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Brand Loyalty > Forum > Relationship Between Brand Loyalty and Brand Trust

Relationship Between Brand Loyalty and Brand Trust
aliya wijaya, Student (University), Indonesia, Member
Hi, I need to know about the impact of brand trust to brand loyalty. Who can share some info / ideas... Thanks! (...) Read more? Sign up for free
 

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Brand Loyalty versus Brand Trust
Jaap de Jonge, Management Consultant, Netherlands
Brand loyalty is considered part of relationship marketing. In the relationship marketing there is a correlation between customer (brand) loyalty, customer's trust in a brand and the commitment to actually buying it.
I think brand trust along with brand satisfaction are the 2 main elements causing brand loyalty.
 

         
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