Relationship Between Brand Loyalty and Brand Trust

Brand Loyalty
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aliya wijaya
Student (University), Indonesia

Relationship Between Brand Loyalty and Brand Trust

Hi, I need to know about the impact of brand trust to brand loyalty. Who can share some info / ideas... Thanks!


Jaap de Jonge
Editor, Netherlands

Brand Loyalty versus Brand Trust

Brand loyalty is considered part of relationship marketing. In the relationship marketing there is a correlation between customer (brand) loyalty, customer's trust in a brand and the commitment to actually buying it.
I think brand trust along with brand satisfaction are the 2 main elements causing brand loyalty.


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Brand Loyalty
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