Relationship Between Brand Loyalty and Brand Trust

      
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			            	aliya wijaya
Student (University), Indonesia
			            
Relationship Between Brand Loyalty and Brand Trust

	          		Hi, I need to know about the impact of brand trust to brand loyalty. Who can share some info / ideas... Thanks!
				      
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						            	Jaap de Jonge
Editor, Netherlands
												
				                Brand Loyalty versus Brand Trust

														Brand loyalty is considered part of relationship marketing. In the relationship marketing there is a correlation between customer (brand) loyalty, customer's trust in a brand and the commitment to actually buying it.

I think brand trust along with brand satisfaction are the 2 main elements causing brand loyalty.
				                
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