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Relationship Between Brand Loyalty and Brand Trust
aliya wijaya, Student (University), Indonesia, Member
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Hi, I need to know about the impact of brand trust to brand loyalty. Who can share some info / ideas... Thanks! (...) Read more? Sign up for free
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Brand Loyalty versus Brand Trust
Jaap de Jonge, Editor, Netherlands
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Brand loyalty is considered part of relationship marketing. In the relationship marketing there is a correlation between customer (brand) loyalty, customer's trust in a brand and the commitment to actually buying it.
I think brand trust along with brand satisfaction are the 2 main elements causing brand loyalty.
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Special Interest Group Leader
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