|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
|
|
Dimensions of Measuring Brand Loyalty
Marten van der Zee, Analyst, Netherlands, Member
|
Companies use different marketing strategies to cultivate , through or trials and .
In most cases you can measure brand loyalty in two dimensions:
- Behavioral (more quantitative). This can be measured through the the share of the customer category purchases related to the brand. In other words, market share at the client level.
- Emotional (more qualitative). This can be measured through statements by people who recommend the brand to their friends.
(...) Read more? Sign up for free
|
|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
Sign up for free Log in
|
|
|
|
|
Special Interest Group Leader
|
|
|
|
|
|
|
|
|
