Dimensions of Measuring Brand Loyalty

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Brand Loyalty > Forum > Dimensions of Measuring Brand Loyalty Dimensions of Measuring Brand Loyalty Marten van der Zee, Analyst, Netherlands, Premium Member Companies use different marketing strategies to cultivate , through or trials and . In most cases you can measure brand loyalty in two dimensions: Behavioral (more quantitative). This can be measured through the the share of the customer category purchases related to the brand. In other words, market share at the client level. Emotional (more qualitative). This can be measured through statements by people who recommend the brand to their friends. (...) Read more? Sign up for free   Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in

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