Customer Versus Brand Loyalty?

Brand or Customer Loyalty
Buckley, Manager, United Kingdom, Member
Brand loyalty is where customers have loyalty to a brand, not necessarily from the same supplier.
Customer loyalty is where customers have loyalty to a particular supplier.

Brand or Customer Loyalty
Thabo Motsoasele, Project Manager, South Africa, Member
Brand loyalty relates mostly to being loyal to a specific product (range). The reasons for it can be various for different people ranging from reliability to quality.
Customer loyalty also refers to being loyal as a customer. Also here the reasons for it can be different for various people ranging from perceived service received to personal relations with the supplier.

Brand Loyalty versus Customer Loyalty
mallika, Teacher, Member
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