Customer Versus Brand Loyalty?

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Customer Versus Brand Loyalty?
Hi to all. Can anyone help me in differentiating brand loyalty and customer loyalty? They are given as separate topics so I am a little bit confused because both of them appear to be the same / similar....

Brand or Customer Loyalty
Buckley, Member
Brand loyalty is where customers have loyalty to a...

Brand or Customer Loyalty
Thabo Motsoasele, Member
Brand loyalty relates mostly to being loyal to a s...

Brand Loyalty versus Customer Loyalty
mallika, Member
Customer loyalty would lead to advocacy whereas br...


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