Customer Versus Brand Loyalty?

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Customer Versus Brand Loyalty?
Hi to all. Can anyone help me in differentiating brand loyalty and customer loyalty? They are given as separate topics so I am a little bit confused because both of them appear to be the same / similar.

Brand or Customer Loyalty
Buckley, Member
Brand loyalty is where customers have loyalty to a brand, not necessarily from the same supplier.
Customer loyalty is where customers have loyalty to a particular supplier.

Brand or Customer Loyalty
Thabo Motsoasele, Member
Brand loyalty relates mostly to being loyal to a specific product (range). The reasons for it can be various for different people ranging from reliability to quality.
Customer loyalty also refers to being loyal as a customer. Also here the reasons for it can be different for various people ranging from perceived service received to personal relations with the supplier.

Brand Loyalty versus Customer Loyalty
mallika, Member
Customer loyalty would lead to advocacy whereas brand loyalty would be limited to being loyal to a particular product or service.


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