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Customer Versus Brand Loyalty?
N.BINDUMADHAVI, ASSISTANT PROFESSOR, India, Member
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Hi to all. Can anyone help me in differentiating brand loyalty and customer loyalty? They are given as separate topics so I am a little bit confused because both of them appear to be the same / similar. (...) Read more? Sign up for free
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Brand or Customer Loyalty
Buckley, Manager, United Kingdom, Member
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Brand loyalty is where customers have loyalty to a brand, not necessarily from the same supplier.
Customer loyalty is where customers have loyalty to a particular supplier.
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Brand or Customer Loyalty
Thabo Motsoasele, Project Manager, South Africa, Member
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Brand loyalty relates mostly to being loyal to a specific product (range). The reasons for it can be various for different people ranging from reliability to quality.
Customer loyalty also refers to being loyal as a customer. Also here the reasons for it can be different for various people ranging from perceived service received to personal relations with the supplier.
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Special Interest Group Leader
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