Customer Versus Brand Loyalty?

Brand Loyalty > Forum

Customer Versus Brand Loyalty?
Hi to all. Can anyone help me in differentiating brand loyalty and customer loyalty? They are given as separate topics so I am a little bit confused because both of them appear to be the same / similar....Sign up

Brand or Customer Loyalty
Buckley, Manager, United Kingdom, Member
Brand loyalty is where customers have loyalty to a brand, not necessarily from the same supplier.
Customer loyalty is where customers have loyalt...Sign up

Brand or Customer Loyalty
Thabo Motsoasele, Project Manager, South Africa, Member
Brand loyalty relates mostly to being loyal to a specific product (range). The reasons for it can be various for different people ranging from reliabi...Sign up

Brand Loyalty versus Customer Loyalty
mallika, Teacher, Member
Customer loyalty would lead to advocacy whereas brand loyalty would be limited to being loyal to a particular product or service....Sign up


Special Interest Group Leader

Interested? Sign up for free.

Brand Loyalty
Best Practices

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 26-3-2019. All names of their owners.