All about Brand Loyalty
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Customer Versus Brand Loyalty?
N.BINDUMADHAVI, Member
Hi to all. Can anyone help me in differentiating brand loyalty and customer loyalty? They are given as separate topics so I am a little bit confused because both of them appear to be the same / similar.
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Brand or Customer LoyaltyBuckley, Member Brand loyalty is where customers have loyalty to a brand, not necessarily from the same supplier.
Customer loyalty is where customers have loyalty to a particular supplier. |
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Brand or Customer LoyaltyThabo Motsoasele, Member Brand loyalty relates mostly to being loyal to a specific product (range). The reasons for it can be various for different people ranging from reliability to quality.
Customer loyalty also refers to being loyal as a customer. Also here the reasons for it can be different for various people ranging from perceived service received to personal relations with the supplier. |
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