Customer Versus Brand Loyalty?

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Brand Loyalty > Forum > Customer Versus Brand Loyalty?

Customer Versus Brand Loyalty?
N.BINDUMADHAVI, ASSISTANT PROFESSOR, India, Member

Hi to all. Can anyone help me in differentiating brand loyalty and customer loyalty? They are given as separate topics so I am a little bit confused because both of them appear to be the same / similar. (...) Read more? Sign up for free
 

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Brand or Customer Loyalty
Buckley, Manager, United Kingdom, Member

Brand loyalty is where customers have loyalty to a brand, not necessarily from the same supplier.
Customer loyalty is where customers have loyalty to a particular supplier.
 

 
Brand or Customer Loyalty
Thabo Motsoasele, Project Manager, South Africa, Member

Brand loyalty relates mostly to being loyal to a specific product (range). The reasons for it can be various for different people ranging from reliability to quality.
Customer loyalty also refers to being loyal as a customer. Also here the reasons for it can be different for various people ranging from perceived service received to personal relations with the supplier.
 

 
Brand Loyalty versus Customer Loyalty
mallika, Teacher, Member

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