Customer Versus Brand Loyalty?


 
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Customer Versus Brand Loyalty?
N.BINDUMADHAVI, ASSISTANT PROFESSOR, India, Member
Hi to all. Can anyone help me in differentiating brand loyalty and customer loyalty? They are given as separate topics so I am a little bit confused because both of them appear to be the same / similar....Sign up
 

 
Brand or Customer Loyalty
Buckley, Manager, United Kingdom, Member
Brand loyalty is where customers have loyalty to a brand, not necessarily from the same supplier.
Customer loyalty is where customers have loyalt...Sign up
 

 
Brand or Customer Loyalty
Thabo Motsoasele, Project Manager, South Africa, Member
Brand loyalty relates mostly to being loyal to a specific product (range). The reasons for it can be various for different people ranging from reliabi...Sign up
 

 
Brand Loyalty versus Customer Loyalty
mallika, Teacher, Member
Customer loyalty would lead to advocacy whereas brand loyalty would be limited to being loyal to a particular product or service....Sign up
 

 
 


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