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Customer Versus Brand Loyalty?
N.BINDUMADHAVI, ASSISTANT PROFESSOR, India, Member
Hi to all. Can anyone help me in differentiating brand loyalty and customer loyalty? They are given as separate topics so I am a little bit confused because both of them appear to be the same / similar....
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Brand or Customer Loyalty
Buckley, Manager, United Kingdom, Member Brand loyalty is where customers have loyalty to a brand, not necessarily from the same supplier.
Customer loyalty is where customers have loyalt... |
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Brand or Customer Loyalty
Thabo Motsoasele, Project Manager, South Africa, Member Brand loyalty relates mostly to being loyal to a specific product (range). The reasons for it can be various for different people ranging from reliabi... |
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Brand Loyalty versus Customer Loyalty
mallika, Teacher, Member Customer loyalty would lead to advocacy whereas brand loyalty would be limited to being loyal to a particular product or service.... |
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Special Interest Group Leader
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Brand Loyalty
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