Customer Versus Brand Loyalty?

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Brand Loyalty Knowledge Center

Forum 2 N.BINDUMADHAVI ASSISTANT PROFESSOR, India Customer Versus Brand Loyalty? Hi to all. Can anyone help me in differentiating brand loyalty and customer loyalty? They are given as separate topics so I am a little bit confused because both of them appear to be the same / similar. X Welcome to the Brand Loyalty forum. The topic being discussed here is: "Customer Versus Brand Loyalty?". Sign up now to gain access. It's free.   Comments Sort by date Sort by rating Rating   2 Buckley Manager, United Kingdom   Brand or Customer Loyalty Brand loyalty is where customers have loyalty to a brand, not necessarily from the same supplier. Customer loyalty is where customers have loyalty to a particular supplier.   1 Thabo Motsoasele Project Manager, South Africa   Brand or Customer Loyalty Brand loyalty relates mostly to being loyal to a specific product (range). The reasons for it can be various for different people ranging from reliability to quality. Customer loyalty also refers to being loyal as a customer. Also here the reasons for it can be different for various people ranging from perceived service received to personal relations with the supplier.   1 mallika Teacher   Brand Loyalty versus Customer Loyalty Customer loyalty would lead to advocacy whereas brand loyalty would be limited to being loyal to a p... Sign up   Leave a comment Share your knowledge or experience

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Brand Loyalty Knowledge Center

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