All about Brand Loyalty
Learn from colleagues and experts
Join now. Now 30 days for free.
Log in
X
Why register?
Welcome to the world's #1 website about management.
- Discover 1000s of knowledge centers.
- Learn from colleagues and experts.
- Share best practices with 1,000,000 members.
- Accelerate your management career.
- Now 30 days for free.
Log in
|
Customer Versus Brand Loyalty?
N.BINDUMADHAVI, ASSISTANT PROFESSOR, India
Hi to all. Can anyone help me in differentiating brand loyalty and customer loyalty? They are given as separate topics so I am a little bit confused because both of them appear to be the same / similar.
|
|
| |
|
Brand or Customer LoyaltyBuckley, Manager, United Kingdom Brand loyalty is where customers have loyalty to a brand, not necessarily from the same supplier.
Customer loyalty is where customers have loyalty to a particular supplier. |
|
| |
|
Brand or Customer LoyaltyThabo Motsoasele, Project Manager, South Africa Brand loyalty relates mostly to being loyal to a specific product (range). The reasons for it can be various for different people ranging from reliability to quality.
Customer loyalty also refers to being loyal as a customer. Also here the reasons for it can be different for various people ranging from perceived service received to personal relations with the supplier. |
|
| |
|
Brand Loyalty versus Customer Loyaltymallika, Teacher, India Customer loyalty would lead to advocacy whereas brand loyalty would be limited to being loyal to a particular product or service. |
|
| |
Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.
|
|
|
|
|
Special Interest Group Leader
|
|
|
More on Brand Loyalty
|
|
|
|
|
|
|
|
