Customer Versus Brand Loyalty?

Brand Loyalty
Knowledge Center

Forum

New Topic

N.BINDUMADHAVI
ASSISTANT PROFESSOR, India

Customer Versus Brand Loyalty?

Hi to all. Can anyone help me in differentiating brand loyalty and customer loyalty? They are given as separate topics so I am a little bit confused because both of them appear to be the same / similar.

  Buckley
Manager, United Kingdom
 

Brand or Customer Loyalty

Brand loyalty is where customers have loyalty to a brand, not necessarily from the same supplier.
Customer loyalty is where customers have loyalty to a particular supplier.

  Thabo Motsoasele
Project Manager, South Africa
 

Brand or Customer Loyalty

Brand loyalty relates mostly to being loyal to a specific product (range). The reasons for it can be various for different people ranging from reliability to quality.
Customer loyalty also refers to being loyal as a customer. Also here the reasons for it can be different for various people ranging from perceived service received to personal relations with the supplier.

  mallika
Teacher
 

Brand Loyalty versus Customer Loyalty

Customer loyalty would lead to advocacy whereas br (...)

Start a new forum topic

 

More on Brand Loyalty
Summary
Forum
Relationship Between Brand Loyality and Brand Equity
BL Questionare
Multi-brand Loyalty Concept
Dimensions of Measuring BL
How to Collaborate with Already Existing Brands
BL versus Brand Commitment
Is there BL in Banking?
Relationship Between BL and Brand Trust
Customer Versus Brand Loyalty?
🔥Reasons for Brand Switching
Special Interest Group

Do you have a keen interest in Brand Loyalty? Become our SIG Leader

Brand Loyalty
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 31-7-2021. All names of their owners.