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Customer Versus Brand Loyalty?

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Brand Loyalty
Knowledge Center

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N.BINDUMADHAVI
ASSISTANT PROFESSOR, India

Customer Versus Brand Loyalty?

Hi to all. Can anyone help me in differentiating brand loyalty and customer loyalty? They are given as separate topics so I am a little bit confused because both of them appear to be the same / similar.
 

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2
Buckley
Manager, United Kingdom
 

Brand or Customer Loyalty

Brand loyalty is where customers have loyalty to a brand, not necessarily from the same supplier.
Customer loyalty is where customers have loyalty to a particular supplier.

 
1
Thabo Motsoasele
Project Manager, South Africa
 

Brand or Customer Loyalty

Brand loyalty relates mostly to being loyal to a specific product (range). The reasons for it can be various for different people ranging from reliability to quality.
Customer loyalty also refers to being loyal as a customer. Also here the reasons for it can be different for various people ranging from perceived service received to personal relations with the supplier.

 
1
mallika
Teacher
 

Brand Loyalty versus Customer Loyalty

Customer loyalty would lead to advocacy whereas brand loyalty would be limited to being loyal to a p... Sign up

 

More on Brand Loyalty:
Summary
Discussion Topics
topic Relationship Between Brand Loyality and Brand Equity
topic Brand Loyalty Questionare
topic Multi-brand Loyalty Concept
topic Dimensions of Measuring Brand Loyalty
topic How to Collaborate with Already Existing Brands
topic Brand Loyalty versus Brand Commitment
topic Is there Brand Loyalty in Banking?
topic Relationship Between Brand Loyalty and Brand Trust
👀Customer Versus Brand Loyalty?
topic Reasons for Brand Switching
🔥 6 Examples of Successful Brand Loyalty
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More on Brand Loyalty:
Summary
Discussion Topics
topic Relationship Between Brand Loyality and Brand Equity
topic Brand Loyalty Questionare
topic Multi-brand Loyalty Concept
topic Dimensions of Measuring Brand Loyalty
topic How to Collaborate with Already Existing Brands
topic Brand Loyalty versus Brand Commitment
topic Is there Brand Loyalty in Banking?
topic Relationship Between Brand Loyalty and Brand Trust
👀Customer Versus Brand Loyalty?
topic Reasons for Brand Switching
🔥 6 Examples of Successful Brand Loyalty
Special Interest Group

SIG Leader

Do you know a lot about Brand Loyalty? Become our SIG Leader

Knowledge Center

Brand Loyalty
Knowledge Center



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