Customer Versus Brand Loyalty?

Brand Loyalty
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Customer Versus Brand Loyalty?

Hi to all. Can anyone help me in differentiating brand loyalty and customer loyalty? They are given as separate topics so I am a little bit confused because both of them appear to be the same / similar.

Manager, United Kingdom

Brand or Customer Loyalty

Brand loyalty is where customers have loyalty to a brand, not necessarily from the same supplier.
Customer loyalty is where customers have loyalty to a particular supplier.

  Thabo Motsoasele
Project Manager, South Africa

Brand or Customer Loyalty

Brand loyalty relates mostly to being loyal to a specific product (range). The reasons for it can be various for different people ranging from reliability to quality.
Customer loyalty also refers to being loyal as a customer. Also here the reasons for it can be different for various people ranging from perceived service received to personal relations with the supplier.


Brand Loyalty versus Customer Loyalty

Customer loyalty would lead to advocacy whereas br (...)

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