Customer Versus Brand Loyalty?

Brand Loyalty
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Brand Loyalty > Best Practices

N.BINDUMADHAVI, ASSISTANT PROFESSOR, India
Hi to all. Can anyone help me in differentiating brand loyalty and customer loyalty? They are given as separate topics so I am a little bit confused because both of them appear to be the same / similar. (...) Read more? Sign up for free

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  Buckley, Manager, United Kingdom
 

Brand or Customer Loyalty

Brand loyalty is where customers have loyalty to a brand, not necessarily from the same supplier.
Customer loyalty is where customers have loyalty to a particular supplier.

  Thabo Motsoasele, Project Manager, South Africa
 

Brand or Customer Loyalty

Brand loyalty relates mostly to being loyal to a specific product (range). The reasons for it can be various for different people ranging from reliability to quality.
Customer loyalty also refers to being loyal as a customer. Also here the reasons for it can be different for various people ranging from perceived service received to personal relations with the supplier.

  mallika, Teacher
 

Brand Loyalty versus Customer Loyalty

Customer loyalty would lead to advocacy whereas br (...)

 
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Customer Versus Brand Loyalty?
Special Interest Group Leader

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