Relationship Between Brand Loyality and Brand Equity

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Brand Loyalty Knowledge Center

Forum 6 Ariful Islam, Bangladesh Relationship Between Brand Loyality and Brand Equity Are the terms "brand loyality" and "brand equity" different terms for the same thing? X Welcome to the Brand Loyalty forum. The topic being discussed here is: "Relationship Between Brand Loyality and Brand Equity". Get access to all of our 900 knowledge centers about management. Join more than 1,000,000 other members. Log in   Comments Rating   5 Jaap de Jonge Editor, Netherlands   Brand Loyality Results from Brand Equity The main relation between the 2 concepts is that brand loyalty RESULTS FROM a successful process of creating and managing brand equity. For more on how this process works, you should visit our knowledge center on Brand Equity and Keller's CBBE Model.   Leave a comment Share your knowledge or experience

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Brand Loyalty Knowledge Center

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