Relationship Between Brand Loyality and Brand Equity

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Brand Loyalty > Forum > Relationship Between Brand Loyality and Brand Equity

Relationship Between Brand Loyality and Brand Equity
Ariful Islam
Are the terms "brand loyality" and "brand equity" different terms for the same thing? (...) Read more? Sign up for free
 

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Brand Loyality Results from Brand Equity
Jaap de Jonge, Management Consultant, Netherlands
The main relation between the 2 concepts is that brand loyalty RESULTS FROM a successful process of creating and managing brand equity.
For more on how this process works, you should visit our knowledge center on Brand Equity and Keller's CBBE Model.
 

         
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