Relationship Between Brand Loyality and Brand Equity

Brand Loyalty
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Ariful Islam

Relationship Between Brand Loyality and Brand Equity

Are the terms "brand loyality" and "brand equity" different terms for the same thing?

  Jaap de Jonge
Editor, Netherlands
 

Brand Loyality Results from Brand Equity

The main relation between the 2 concepts is that brand loyalty RESULTS FROM a successful process of creating and managing brand equity.
For more on how this process works, you should visit our knowledge center on Brand Equity and Keller's CBBE Model.

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