Relationship Between Brand Loyality and Brand Equity




Brand Loyalty
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Ariful Islam, Bangladesh

Relationship Between Brand Loyality and Brand Equity

Are the terms "brand loyality" and "brand equity" different terms for the same thing?
 
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5
Jaap de Jonge
Editor, Netherlands
 

Brand Loyality Results from Brand Equity

The main relation between the 2 concepts is that brand loyalty RESULTS FROM a successful process of creating and managing brand equity.
For more on how this process works, you should visit our knowledge center on Brand Equity and Keller's CBBE Model.

   

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