Relationship Between Brand Loyality and Brand Equity


 
Brand Loyalty > Forum

Relationship Between Brand Loyality and Brand Equity
Ariful Islam
Are the terms "brand loyality" and "brand equity" different terms for the same thing?
 

 
Brand Loyality Results from Brand Equity
Jaap de Jonge, CEO, Netherlands, Editor
The main relation between the 2 concepts is that brand loyalty RESULTS FROM a successful process of creating and managing brand equity.
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