Reasons for Switching of Mobile Phone Brand

Brand Loyalty > Forum

Reasons for Switching of Mobile Phone Brand
Dwomoh-Asubonteng KK, Student (University), Ghana, Member
I will like to known some of the factors that will let a customer switch from one mobile phone brand to another and why? Thanks for your ideas......Sign up

Switching of Mobile Phone Brand
Santhosh Hegde, Consultant, India, Member
Switching is not that common with high-end brands like Apple, Samsung, Motorola etc.
Youngsters have a habit of testing new brands as they switch...Sign up

Factors in Buying Another Mobile Phone Brand
Jaap de Jonge, CEO, Netherlands, Editor
I am not an expert, but I have a few observations from practice. Some factors are:
- Presence/lack of technical barriers. A clear example is Appl...Sign up


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