Measuring Brand Value through Media Content Analysis

Brand Valuation
Knowledge Center

 

Next Topic

Brand Valuation > Best Practices > Measuring Brand Value through Media Content Analysis

Measuring Brand Value through Media Content Analysis
Benny
Brand Perceptions and Value Measurement through Media Content Analysis (purely on news) is probably the most objective measurement as it is conducted through analyzing what is being talked about your brand in the media and level of publicity it received. Looking at how media can inject an ideology to people's mind, this analysis can be conducted based on specific messages of what an organization needs to be looked as or to be perceived as. The beauty of it, this method eliminates any bias when it comes to individual opinion that has the tendency to show favoritism. In fact the measurement can be done based on monetary value as well as level of tonality that the messages carry in an article. (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


   
Special Interest Group Leader

Are you an expert in this field? Sign up for free


Brand Valuation
Summary
Forum
Brand Asset Valuator Questionnaires
How to Calculate the Return on Social Media Marketing?
🔥Kotler's New Metrics for Return on Marketing Investment (ROMI)
Best Practices
🥇How to Deal with Brand Neophobia?
🥈Brand Asset Valuator Strategies
Measuring Brand Value through Media Content Analysis


Brand Valuation
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 8-7-2020. All names of their owners.