Measuring Brand Value through Media Content Analysis

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Measuring Brand Value through Media Content Analysis
Benny

Brand Perceptions and Value Measurement through Media Content Analysis (purely on news) is probably the most objective measurement as it is conducted through analyzing what is being talked about your brand in the media and level of publicity it received. Looking at how media can inject an ideology to people's mind, this analysis can be conducted based on specific messages of what an organization needs to be looked as or to be perceived as. The beauty of it, this method eliminates any bias when it comes to individual opinion that has the tendency to show favoritism. In fact the measurement can be done based on monetary value as well as level of tonality that the messages carry in an article. (...) Read more? Sign up for free
 

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