The Interbrand Brand Valuation Methodology

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Sarah Daghman, Lecturer, Russian Federation
🔥NEW The Interbrand Group is one of the leaders in the field of brand valuation. Therefore, their brand valuation method is one of the most popular and frequently used methods for determining brand value. Steps in the Interbrand Brand Valuation Method. Process The Interbrand brand valuation methodology consists of three steps:
  1. FINANCIAL ANALYSIS At the first stage, the cash flow which is generated by all intangible assets is predicted. This is conducted through identifying the revenues from products or services that are generated with the brand after deducting applicable taxes, minus a charge for the capital employed to generate the brand's revenue and margins. Cash flow is calculated as follows: Earnings IntA = Operating Profit After Tax - [Capital Employed * Risk free rate] Where: Earnings IntA: added profit of intangible assets
  2. CALCULATE THE ROLE OF BRAND Since the above intangible earnings include the returns for ALL intangibles employed in the business, (...) Read more? Sign up for free 28-9-2020

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  Gandhi Heryanto, Management Consultant, Indonesia
 

Interbrand Valuation Methodology in the Digital Era

One of the steps of the Interbrand valuation metho (...) 17-10-2020

 
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