How to Calculate the Return on Social Media Marketing?

• Dictionary
• FAQ
• Zoom
• More

  App Reviews
• 
• Help
• Log in
• Register

Brand Valuation Knowledge Center

Forum New Topic Sheeraz Business School Marketer, Pakistan How to Calculate the Return on Social Media Marketing? How can we calculate the return on our social media marketing investments? Thanks for your input... X Welcome to the Brand Valuation forum. The topic of this particular discussion is: "How to Calculate the Return on Social Media Marketing?". Please register now to read all responses and to join this discussion yourself. Log in   Samuel A Villegas Arvelo Management Consultant, Venezuela   How to Calculate the Social Marketing ROI? 1. Detail business processes from your business model and related value chain. 2. Add detailed social media & digital marketing sub-processes + people + technology (2.0 and 3.0) that are involved. 3. Do a basic ABC and 'cost your processes' 4. Detail capex and opex per process per period for measurement (social digital and analog) 5. Do the final math to ROI rates. This is the best "estimation" I could built until now... Cheers. Participate and leave a comment Share your opinion, knowledge and experience or ask a question (sign up for free first) Start a new forum topic

More on Brand Valuation Summary Forum 🔥 The Interbrand Brand Valuation Methodology Brand Asset Valuator Questionnaires How to Calculate the Value of a Brand? The Price Premium Method Brand Asset Valuator Strategies How to Calculate the Return on Social Media Marketing? Measuring Brand Value through Media Content Analysis Kotler's New Metrics for Return on Marketing Investment (ROMI) Best Practices How to Deal with Brand Neophobia? Special Interest Group Are you interested in Brand Valuation? Sign up for free Notify your students Copy this into your study materials: Interesting discussion: How to Calculate the Return on Social Media Marketing? and add a hyperlink to: https://www.12manage.com/forum.asp?TB=brand_asset_valuator&S=12 Link to this discussion Copy this HTML code to your web site: Interesting discussion: <a href="https://www.12manage.com/forum.asp?TB=brand_asset_valuator&S=12">How to Calculate the Return on Social Media Marketing?</a>

Brand Valuation Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2021 12manage - The Executive Fast Track. V15.8 - Last updated: 15-4-2021. All names ™ of their owners.