How to Calculate the Return on Social Media Marketing?

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Business School Marketer, Pakistan

How to Calculate the Return on Social Media Marketing?

How can we calculate the return on our social media marketing investments? Thanks for your input...

  Samuel A Villegas Arvelo
Management Consultant, Venezuela

How to Calculate the Social Marketing ROI?

1. Detail business processes from your business model and related value chain.
2. Add detailed social media & digital marketing sub-processes + people + technology (2.0 and 3.0) that are involved.
3. Do a basic ABC and 'cost your processes'
4. Detail capex and opex per process per period for measurement (social digital and analog)
5. Do the final math to ROI rates.
This is the best "estimation" I could built until now... Cheers.

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