How to Use Affinity Diagrams (KJ Diagrams) in Brainstorming

Brainstorming > Best Practices

How to Use Affinity Diagrams (KJ Diagrams) in Brainstorming
I have been using the Affinity Diagram method for a long time now and this has proven to be a hit when it comes to selecting criteria and then categorizing ideas. It's participative, silent, quick and very effective. Another variant in brainstorming is using the 6 minus 1 thinking hats, just avoid the Devil's Advocate hat, this can be used in the concerns stage of Brainstorming.

What is an Affinity Diagram?
Jaap de Jonge, CEO, Netherlands, Editor
The affinity diagram is a business tool used to organize ideas and data. This tool takes large amounts of disorganized data and information and enable...Sign up

The KJ Brainstorming Methodology
Henrique Steinberg, Management Consultant, Brazil, Member
I searched for KJ (a group brainstorming methodology by Jiro Kawakita (hence KJ - the Japanese put the last name first) and Kobayashi) but find only t...Sign up

KJ Backgound, KJ Process Steps
Jaap de Jonge, CEO, Netherlands, Editor
In the 1960s, Professor Jiro Kawakita of Tokyo Institute of Technology developed a technique to allow an area of concern and solutions for it t...Sign up


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Jeremy Lu


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