How to Measure the Effectiveness of Brainstorming Sessions?




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Jeremy Lu
Manager, Australia

How to Measure the Effectiveness of Brainstorming Sessions?

Time and time again research shows that in general meetings are only 40% effective, with the rest of it being non-value adding activities. How can we measure the effectiveness of a brainstorming session just run? (Understanding such issues as production block, groupthink and manual collation associated with traditional methods of brainstorming sessions)
- Is evidence of the process sufficient?
- Does transparency of decision making create enough impetus for action?
- Also, if we are to define effectiveness as to how well the problem is solved, or the desired result achieved, what would be the best way to represent this to our stakeholders.

Iíve seen many aspiring leaders "run a workshop" entirely focused on the PROCESS (what happens at the event) rather than on OUTCOMES (what happens because of the event).
The role of the facilitator is to pull together a snap shot of the event at the end of it. Personally, I back this up with data and the "true" voice of the participants as well as incorporating the results of their decision making process of what actions they will take.

But beyond this, how do we measure the effectiveness of the brainstorm session itself? Perhaps it could be as simple as an evaluation with the participants and a follow up statement with the decision makers and those who implemented the strategy which can be attributed to that particular session.
Look forward to reading your comments.
 

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6
Saman
Teacher, Thailand
 

Brainstorming Effectiveness Measurement

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2
Jeffrey W Pferd
Management Consultant
 

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CONFIDENCE AGBLOBI-TETTEH
Business Consultant, Ghana
 

Measuring Brainstorming Effectiveness

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1
Francis Joseph
United Kingdom
 

Effectiveness - Efficient Participation

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3
Roy Hiler, United States
 

Measuring Brainstorming Effectiveness

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1
odhiambo tom
Manager, Kenya
 

Measuring Brainstorming Effectiveness

This topic is timely and will help many people, especially those in public sector. The impetus of an... Sign up

 
3
Francesco Ientile, Canada
 

Measuring Brainstorming Effectiveness

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benjamin
Director, Indonesia
 

Idea's of Brainstorming Method

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Gandhi Heryanto
Management Consultant, Indonesia
 

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Amir Roggel
Teacher
 

Brainstorming is not an Effective Method for Focusing

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Murty Magda Pane
Lecturer, Indonesia
 

How do we Measure the Effectiveness of the Brainstorm Session Itself?

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1
Dil Prasad Shrestha, PhD
Management Consultant, Nepal
 

Points to Establish Effective Brainstorming Sessions

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samson chateuka
Accountant
 

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Nirmala Herrkaur Strange
CxO / Board, United Kingdom
 

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Jeremy Lu
Manager, Australia
 

Using Objectives

Great participation and ideas being shared so far by all here. Thank you! I have really enjoyed rea... Sign up

 
1
Jeremy Lu
Manager, Australia
 

Capturing Benefits and Concerns

@Jeffrey W Pferd: I like this concept. Jeffrey, how do you capture benefits and concerns quickly and... Sign up

 
2
Vijay Bhatia
Consultant, India
 

Effectiveness of Brainstorming or Entire Case?

Brainstorming in itself is only a means and not the end. Therefore, if the process of participation... Sign up

 
1
shaheen
Consultant, United Arab Emirates
 

Brainstorming is About Participation

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mohanned
Tunisia
 

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bambang subagjo
Business Consultant, Indonesia
 

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Dr. Eyal Policar
Entrepreneur, Israel
 

Brain Storming by Nature Should Be a Creative Process

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Pornpunsa Wuttisanwattana
Management Consultant, Thailand
 

Brainstorming is a Social Process

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Ed Neri
HR Consultant, Philippines
 

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0
Sheryl Nuevo
Student (Other), Philippines
 

Assessment of Brainstorming Effectiveness

@Gandhi Heryanto: I agree with your statement. Basically, a goal is set before an activity, such as ... Sign up

 
2
Finn Svenning
Consultant, Denmark
 

Did the Brains Storm?

You should evaluate whether or not the participants really did storm or shake their brains. What you... Sign up

 
0
Francis
Manager, Thailand
 

Focus on the Objective of the Brainstorming Session

We need to be clear about the objective. The outcome depends on what set as objective. Hereís the cl... Sign up

 
0
Jeremy Lu
Manager, Australia
 

Brainstorming is About Participation

@Shaheen: You should also check out GroupMap for customisable, brainstorming that uses simple templ... Sign up

 
0
Jeremy Lu
Manager, Australia
 

Great Discussion on Brainstorming Effectiveness

Thanks everyone, really enjoying reading the discussions and seeing the number of people interested ... Sign up

 
2
Dr zahra gheidar
Consultant, Iran
 

Creativity Inside Voice, Outside Dream

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Maurice Hogarth, United Kingdom
 

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Yoo Win
Student (MBA), Malaysia
 

Measuring Effectiveness or Stifling Creativity of Brainstorming?

A Brainstorming exercise is meant to encourage all participants to release their "unbridled" creativ... Sign up

 
1
Vijay Bhatia
Consultant, India
 

Brainstorming Creativity versus Effectiveness

@Yoo Win: any measurement (if at all) comes in only AFTER the process of brainstorming. Therefore, p... Sign up

 
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Fred Blomsma, Netherlands
 

Effective Brainstorming

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mohamed hesham khattab
Management Consultant, Egypt
 

Brainstorming in our Arab Countries

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