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How to Measure the Effectiveness of Brainstorming Sessions?
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Jeremy Lu
Manager, Australia

How to Measure the Effectiveness of Brainstorming Sessions?

Time and time again research shows that in general meetings are only 40% effective, with the rest of it being non-value adding activities. How can we measure the effectiveness of a brainstorming session just run? (Understanding such issues as production block, groupthink and manual collation associated with traditional methods of brainstorming sessions)
- Is evidence of the process sufficient?
- Does transparency of decision making create enough impetus for action?
- Also, if we are to define effectiveness as to how well the problem is solved, or the desired result achieved, what would be the best way to represent this to our stakeholders.

I’ve seen many aspiring leaders "run a workshop" entirely focused on the PROCESS (what happens at the event) rather than on OUTCOMES (what happens because of the event).
The role of the facilitator is to pull together a snap shot of the event at the end of it. Personally, I back this up with data and the "true" voice of the participants as well as incorporating the results of their decision making process of what actions they will take.

But beyond this, how do we measure the effectiveness of the brainstorm session itself? Perhaps it could be as simple as an evaluation with the participants and a follow up statement with the decision makers and those who implemented the strategy which can be attributed to that particular session.
Look forward to reading your comments.
 

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6
Saman
Teacher, Thailand
 

Brainstorming Effectiveness Measurement

1. RESULT CRITERIA: - Meeting the objectives - Practical for implementation - Problems that led t... Sign up

 
2
Jeffrey W Pferd
Management Consultant
 

Measuring Meeting Effectiveness

I have used for many years the 'Benefits and Concerns' session at the end of the meeting to get a ga... Sign up

 
1
CONFIDENCE AGBLOBI-TETTEH
Business Consultant, Ghana
 

Measuring Brainstorming Effectiveness

Perfect discussion. Brainstorming’s effectiveness should be measured against the problem at stake: W... Sign up

 
1
Francis Joseph
United Kingdom
 

Effectiveness - Efficient Participation

At the onset participants should be made aware of the theme, objectives and expected outcome of the ... Sign up

 
3
Roy Hiler, United States
 

Measuring Brainstorming Effectiveness

Brainstorming is simply a method of generating ideas around a specific question, issue, or problem. ... Sign up

 
1
odhiambo tom
Manager, Kenya
 

Measuring Brainstorming Effectiveness

This topic is timely and will help many people, especially those in public sector. The impetus of an... Sign up

 
3
Francesco Ientile, Canada
 

Measuring Brainstorming Effectiveness

You can measure effectiveness from the perspective of a solution, comparing brainstorming results to... Sign up

 
3
benjamin
Director, Indonesia
 

Idea's of Brainstorming Method

I am agreeing with @Roy Hiler. To add: brainstorming must give a result or some alternative result t... Sign up

 
3
Gandhi Heryanto
Management Consultant, Indonesia
 

Assessment of Brainstorming Effectiveness

In order to assess the productivity of brainstorming, some explicit quantitive and qualitative measu... Sign up

 
2
Amir Roggel
Teacher
 

Brainstorming is not an Effective Method for Focusing

Refering to classical "group brainstorming" - the first generation ideation method developed by Alex... Sign up

 
2
Murty Magda Pane
Lecturer, Indonesia
 

How do we Measure the Effectiveness of the Brainstorm Session Itself?

1. The Process - All participants understand the problem. - All participants provide ideas to the ... Sign up

 
1
Dil Prasad Shrestha, PhD
Management Consultant, Nepal
 

Points to Establish Effective Brainstorming Sessions

Following points may help measure the effectivess of brainstorming sessions 1. Assess the PROCESS A... Sign up

 
1
samson chateuka
Accountant
 

Measuring Brainstorming Sessions

Board room decision effectiveness may be measured by how well it is understood by implementers of th... Sign up

 
1
Nirmala Herrkaur Strange
CxO / Board, United Kingdom
 

Brain Storming is a Brain Dump

Brainstorming is effectively a brain dump, so it is very important for the coordinator or facilitato... Sign up

 
2
Jeremy Lu
Manager, Australia
 

Using Objectives

Great participation and ideas being shared so far by all here. Thank you! I have really enjoyed rea... Sign up

 
1
Jeremy Lu
Manager, Australia
 

Capturing Benefits and Concerns

@Jeffrey W Pferd: I like this concept. Jeffrey, how do you capture benefits and concerns quickly and... Sign up

 
2
Vijay Bhatia
Consultant, India
 

Effectiveness of Brainstorming or Entire Case?

Brainstorming in itself is only a means and not the end. Therefore, if the process of participation... Sign up

 
1
shaheen
Consultant, United Arab Emirates
 

Brainstorming is About Participation

Has anyone used storm board. It's a great tool for brainstorming. I’ve tried it previously. Works re... Sign up

 
1
mohanned
Tunisia
 

There are no Bad Ideas in Brainstorming

There are no bad ideas during brainstorming, all contributions should be appreciated by facilitator.... Sign up

 
3
bambang subagjo
Business Consultant, Indonesia
 

The Brainstorming Method is Only Half of the Process

@Vijay Bhatia: I agree. We should divide the process into two parts: firstly, the process of GENERAT... Sign up

 
2
Dr. Eyal Policar
Entrepreneur, Israel
 

Brain Storming by Nature Should Be a Creative Process

We must indeed differentiate between brainstorming and meetings that are achievement-oriented. Brain... Sign up

 
1
Pornpunsa Wuttisanwattana
Management Consultant, Thailand
 

Brainstorming is a Social Process

My perception is that group brainstorming is a social psychological activity where you require the m... Sign up

 
3
Ed Neri
HR Consultant, Philippines
 

Brainstorming is Part of a Larger System to Achieve Goals

The process of problem solving and decision making by the manager is one of the primary responsibili... Sign up

 
0
Sheryl Nuevo
Student (Other), Philippines
 

Assessment of Brainstorming Effectiveness

@Gandhi Heryanto: I agree with your statement. Basically, a goal is set before an activity, such as ... Sign up

 
2
Finn Svenning
Consultant, Denmark
 

Did the Brains Storm?

You should evaluate whether or not the participants really did storm or shake their brains. What you... Sign up

 
0
Francis
Manager, Thailand
 

Focus on the Objective of the Brainstorming Session

We need to be clear about the objective. The outcome depends on what set as objective. Here’s the cl... Sign up

 
0
Jeremy Lu
Manager, Australia
 

Brainstorming is About Participation

@Shaheen: You should also check out GroupMap for customisable, brainstorming that uses simple templ... Sign up

 
0
Jeremy Lu
Manager, Australia
 

Great Discussion on Brainstorming Effectiveness

Thanks everyone, really enjoying reading the discussions and seeing the number of people interested ... Sign up

 
2
Dr zahra gheidar
Consultant, Iran
 

Creativity Inside Voice, Outside Dream

Brainstorming is a way to increase creativity. If we want to know or measure its effectiveness, we s... Sign up

 
1
Maurice Hogarth, United Kingdom
 

Assessing Brainstorming Effectiveness

Brainstorming is a process for applying creativity, to enable 'thinking outside the box' when genera... Sign up

 
0
Yoo Win
Student (MBA), Malaysia
 

Measuring Effectiveness or Stifling Creativity of Brainstorming?

A Brainstorming exercise is meant to encourage all participants to release their "unbridled" creativ... Sign up

 
1
Vijay Bhatia
Consultant, India
 

Brainstorming Creativity versus Effectiveness

@Yoo Win: any measurement (if at all) comes in only AFTER the process of brainstorming. Therefore, p... Sign up

 
1
Fred Blomsma, Netherlands
 

Effective Brainstorming

It starts with the reason why you organize a meeting. For example: - If an inspector is coming with... Sign up

 
1
mohamed hesham khattab
Management Consultant, Egypt
 

Brainstorming in our Arab Countries

I am an Arab expert in quality management systems, conformity assessment and accreditation field for... Sign up

 

More on Brainstorming:
Summary
Discussion Topics
topic Start Brainstorming Process Individually, Then Move to Group Process
topic Tips to Prepare a Brainstorming Session
topic Examples of Ground Rules. Tips for Facilitators
topic Do a Brainstorm Session to Make (or Prepare for) Major Decisions
topic Conditions for Brainstorming
👀How to Measure the Effectiveness of Brainstorming Sessions?
topic Store your Brainstorming Ideas - They May be of Use Later
topic Electronic Brainstorming (E-Brainstorming)
topic How to Use Affinity Diagrams (KJ Diagrams) in Brainstorming
topic Brainstorming is an Outlet for Hidden Ideas and Increases Employee Engagement
topic Use Six Thinking Hats to Structure Brainstorming Sessions
topic Brainstorming - Dealing with Excess of Information
topic Brainstorming Outcome: the Next Step
topic Combine Brainstorming with Cause and Effect Diagram (Ishikawa)
topic The Paradox of Brainstorming
topic Use Brainstorming as a New Leader
topic Brainstorming is Team-building
topic Network Brainstorming (via Internet)
topic Suggestion Boxes | Suggestion Schemes
🔥 Learning Canvas 3.0 for Brainstorming
topic Brainstorming Difficulties
topic Branstorming session - No more Purpose - Time to stop.
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Do you know a lot about Brainstorming? Become our SIG Leader


top
More on Brainstorming:
Summary
Discussion Topics
topic Start Brainstorming Process Individually, Then Move to Group Process
topic Tips to Prepare a Brainstorming Session
topic Examples of Ground Rules. Tips for Facilitators
topic Do a Brainstorm Session to Make (or Prepare for) Major Decisions
topic Conditions for Brainstorming
👀How to Measure the Effectiveness of Brainstorming Sessions?
topic Store your Brainstorming Ideas - They May be of Use Later
topic Electronic Brainstorming (E-Brainstorming)
topic How to Use Affinity Diagrams (KJ Diagrams) in Brainstorming
topic Brainstorming is an Outlet for Hidden Ideas and Increases Employee Engagement
topic Use Six Thinking Hats to Structure Brainstorming Sessions
topic Brainstorming - Dealing with Excess of Information
topic Brainstorming Outcome: the Next Step
topic Combine Brainstorming with Cause and Effect Diagram (Ishikawa)
topic The Paradox of Brainstorming
topic Use Brainstorming as a New Leader
topic Brainstorming is Team-building
topic Network Brainstorming (via Internet)
topic Suggestion Boxes | Suggestion Schemes
🔥 Learning Canvas 3.0 for Brainstorming
topic Brainstorming Difficulties
topic Branstorming session - No more Purpose - Time to stop.
Special Interest Group

SIG Leader

Do you know a lot about Brainstorming? Become our SIG Leader
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