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Brainstorming > Forum > Start Brainstorming Process Individually, Then Move to Group Process
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Start Brainstorming Process Individually, Then Move to Group Process Alex Dail, Management Consultant, United States, Member When people work as a group to brainstorm it limits novelty to start as a group to early. People censor what they believe a group will accept ().
Research has found that brainstorming ought to begin with the individual where a person has sometime to relax.
Then, after a couple of days, come together as a group and then use the private brainstorming ideas as springboards for group ideas. (...) Read more? Sign up for free
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Start Brainstorming Process Individually
John Thacker Very much agree. We have been losing the power of individual thinking and have failed to encourage people to learn personal persistence in this area.
Starting with group brainstorming results in the views of a minority dominating and lends itself to network bias.
A point strongly emphasised by Susan Cain in her great book 'Quiet: The Power of Introverts in a World that Can't Stop Talking.'
Thanks, Alex.
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