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Start Brainstorming Process Individually, Then Move to Group Process
Alex Dail, Management Consultant, United States
When people work as a group to brainstorm it limits novelty to start as a group to early. People censor what they believe a group will accept (Groupthink).
Research has found that brainstorming ought to begin with the individual where a person has sometime to relax.
Then, after a couple of days, come together as a group and then use the private brainstorming ideas as springboards for group ideas.... Register
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