Suggest it the President Forum
Serkalem G.Kirstos, CEO, Ethiopia, Member
Dear Jean Claude Perrault, definitely!
The thing is that by so doing you will not only increase the commitment of the employees, because they feel considered and meantime you boost their moral of being part of the whole process. Hence they are more likely to buy whatever idea management forwards.
But it should not necessarily mean that management has to take into account any "mammo jambo", but rather - as Tom and Harry suggested - they must refine which is which!