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Bottom-up Approach Towards Organizational Change
Anneke Zwart, Student (University), Netherlands
THE IDEA
According to Cable (2012), successful organizational changes are not large organizational changes. A more successful way of organizational change is to bring about small changes in human behavior. How does this work?
According to Cable, we need to establish small changes in each employee’s individual behavior so that all those individuals together act in new ways and realize organizational change that consumers can see and react on. In other words, successful changes are those with a bottom-up approach rather than a top-down approach.
CHALLENGES OF THIS IDEA
First of all, it is challenging to realize small changes into each individual’s behavior to leading to substantial and successful changes, as the diversity in today's workforce is large. And next to diversity, people are more critical, knowledgeable, skilled and aware about past, current and future processes mainly as a result of access to Internet and social media.
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