Why are we not Stimulating Employee Creativity and Innovation?
We seem to agree more or less what what needs doing to stimulating employee creativity and innovation...
So then, why aren't companies doing these things? Is it such hard work to listen to the employees?
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claudio pizzi
Business Consultant, Argentina
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Unsuccessful Attempts to Increase Employee Creativity and Innovativeness
As a consultant I saw a lot of intents to work in this direction, but unfortunately, they weren't unsuccessful. Why?
In my humble opinion, we have been educated to use only the left hemisphere of our brain. I guess for cost reasons (industrialization of education). Our left hemisphere manages the logical, analytical, sequential, whereas the right one is dealing with fantasy, the random, the intuitive.
We were educated to use reason, not to create and innovate. We need to change the mental models of the company's owners first, and to develop a strategy based on a new education plan for the company. Also we need to modify the operative charge to work, and create a new working environment.
We need quality, not quantity of work hours. This is a disruptive change that must start with new pillars of the internal culture of the company.
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