Extra Marketing Mix P: Positive

Extra Marketing Mix P: Positive

I suggest to add an 8P to the marketing mix: POSITIVE that stands for: Positive Marketing (Market Sustainability).
I believe Positive Marketing can contribute to business' social responsibility, environmental concern, and consumer and societal well-being. It helps organizations to improve individual and societal well-being, which will indirectly help the organization and its stakeholders to enjoy increased business and profits.