Extra Marketing Mix P: Positive

Services Marketing
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mamusu conteh
Student (University), Sierra Leone

Extra Marketing Mix P: Positive

I suggest to add an 8P to the marketing mix: POSITIVE that stands for: Positive Marketing (Market Sustainability).
I believe Positive Marketing can contribute to business' social responsibility, environmental concern, and consumer and societal well-being. It helps organizations to improve individual and societal well-being, which will indirectly help the organization and its stakeholders to enjoy increased business and profits.

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Summary
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