Service-Dominant Logic of Marketing

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Services Marketing > Forum > Service-Dominant Logic of Marketing

Service-Dominant Logic of Marketing
Antonio Rebelo, Portugal, Member
Service-Dominant Logic is a new logic in marketing in which a service view substitutes the traditional, historic goods view.
Service-Dominant (S-D) Logic is a mindset for a unified understanding of the purpose and nature of organizations, markets and society. The foundational proposition of S-D logic is that organizations, markets, and society are fundamentally concerned with exchange of service—the applications of competences (knowledge and skills) for the benefit of a party. That is, ser... Read more? Sign up for free
 

   

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