From 7 P's to 7 C's of Marketing

Extended Marketing Mix > Best Practices > From 7 P's to 7 C's of Marketing

From 7 P's to 7 C's of Marketing
Omenugha Nelson Obinna, Student (MBA), United Kingdom, Premium Member
Anyone who has taken a marketing course learned about the 4Ps and later 7Ps of Marketing. They are Place, Price, Promotion, Product. Later People, Physical Evidence and Process were added.
However, there is no doubt that recently the marketplace has changed from an industrial-driven one to knowledge-based one; from just as a place for buying and selling to one of conversation and collaboration; and from a product-based economy to market-based economy.
Internet, digitalization, competition and globalization have changed the entire market space and have caused the above changes (Jobber and Ellis-Chadwick, 2013).

As a result, in the present marketspace, customers are now king and a key determinant of which way and how the market goes (Fill, 2011). Customers are now better informed and very selective, they seek personalization and want value from the market (Miles, 2012).

Consequently, the known 7 Ps of marketing are changed to 7 Cs to reflect these new mark...Sign up

History from Marketing 4 Ps to 7 Ps to 4 Cs to 7 Cs
Jaap de Jonge, Editor, Netherlands
Thanks Omenugha for sharing this. Indeed in simple terms and chronological order:
  • 1960 (McCarthy): The original Marketing Mix (4 Ps)....Sign up

From Marketing Mix 4 P's to 7 C's
KARTHIKEYAN, Manager, India, Member
Thank you Mr. Omenugha Nelson Obinna, for this wonderful explanation on the move from product-based economy to a market-based, digital economy with si...Sign up

From 7Ps to 7Cs: Cost doesn't Cover all Pricing Aspects
KALEELUL RAHUMAN, Management Consultant, Saudi Arabia, Premium Member
Hi Nelson, good thinking. But Price includes many factors, Cost is just one of them. Therefore if only cost is considered, Pricing is not complete. Fo...Sign up

From Organization to Customer Approach
Ricardo Bravo-Montenegro, Consultant, Peru, Member
Thanks, the approach from the point of view of the organization was replaced by an approach from the customer's point of view. We need to understand t...Sign up

Consumer Focus yes, but Still with Product Value: 7PC
Mudukula Mukubi, Business Consultant, Zambia, Member
Given the increasing uniformity in product quality (the goods and services) offered by different firms these days, it is those who win the heart of th...Sign up

The Evolution of Marketing Remains Centered around Value
Yemi Smith, Management Consultant, Nigeria, Member
Marketing is quite extensive and keeps evolving. Both as a function, course of study and life style.
The principal characters however remain the ...Sign up

7C - Cost Factor has many Sub-factors
Ibrahim Ali, Business Consultant, Saudi Arabia, Member
Hi, that was great subject and discussions.
I agree with the cost factor but I think it needs more explanation, because it has many sub-factors u...Sign up

From 7Ps to 7Cs Not for all Industries?
aziza abubakr, Sudan, Member
I think that this concept of 7 Cs is most effective in highly automated organizations with high standards of communication and relationships such as t...Sign up

The 7 A's Marketing Mix - A Holistic Approach
Andreas J. Klemm, Netherlands, Member
A good way of explaining the 7C's. However, as with most summaries, the summary can't cover the full depth of the concept. This is why I prefer the ap...Sign up

An Issue with Connection
David Elmo, Turnaround Manager, United States, Member
While the C's have been evolving for sometime, I would submit that "Connection" misses the point of Process which implies Continuous Improvement (CI) ...Sign up

7Cs of Marketing Mix not for All Products and Industries
Khalil Rajati, industrial enginer, Iran, Member
The 7 C's are not for all products. They need to be changed in relation to a lot of factors such as low total cost, complete customer solutions, produ...Sign up

Development from 7Ps to 7Cs Interesting
Mkhumbuzi Ncube, Project Manager, Zimbabwe, Member
It's a very interesting topic and/but we should not discard the 7 Ps yet…
A close look at the subject reflects the evolving economies....Sign up

4P to 7Cs Discussion
Patrick Mulvey, Management Consultant, United States, Member
Excellent discussion. As with any framework, these are not meant to imply exhaustive coverage, but rather, to ensure we address most of the fundamenta...Sign up

7Ps Vs 7Cs - Not satisfied with Cost, Communication & Connection
Ramji Sharma, PhD, Professor, Nepal, Member
Among the 7Cs, "Cost" may not carry the essence of "Price", "Communication" simply seems underweight with "Promotion" and in case of "Connection", I a...Sign up

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