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From 7 P's to 7 C's of Marketing
Omenugha Nelson Obinna, Student (MBA), United Kingdom, Premium Member
Anyone who has taken a marketing course learned about the 4Ps and later 7Ps of Marketing. They are Place, Price, Promotion, Product. Later People, Physical Evidence and Process were added.
However, there is no doubt that recently the marketplace has changed from an industrial-driven one to knowledge-based one; from just as a place for buying and selling to one of conversation and collaboration; and from a product-based economy to market-based economy.
Internet, digitalization, competition and globalization have changed the entire market space and have caused the above changes (Jobber and Ellis-Chadwick, 2013).
As a result, in the present marketspace, customers are now king and a key determinant of which way and how the market goes (Fill, 2011). Customers are now better informed and very selective, they seek personalization and want value from the market (Miles, 2012).
Consequently, the known 7 Ps of marketing are changed to 7 Cs to reflect these new mark...
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From Marketing Mix 4 P's to 7 C's
KARTHIKEYAN, Manager, India, Member Thank you Mr. Omenugha Nelson Obinna, for this wonderful explanation on the move from product-based economy to a market-based, digital economy with si... |
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From 7Ps to 7Cs: Cost doesn't Cover all Pricing Aspects
KALEELUL RAHUMAN, Management Consultant, Saudi Arabia, Premium Member Hi Nelson, good thinking. But Price includes many factors, Cost is just one of them. Therefore if only cost is considered, Pricing is not complete. Fo... |
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From Organization to Customer Approach
Ricardo Bravo-Montenegro, Consultant, Peru, Member Thanks, the approach from the point of view of the organization was replaced by an approach from the customer's point of view. We need to understand t... |
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7C - Cost Factor has many Sub-factors
Ibrahim Ali, Business Consultant, Saudi Arabia, Member Hi, that was great subject and discussions.
I agree with the cost factor but I think it needs more explanation, because it has many sub-factors u... |
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From 7Ps to 7Cs Not for all Industries?
aziza abubakr, Sudan, Member I think that this concept of 7 Cs is most effective in highly automated organizations with high standards of communication and relationships such as t... |
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The 7 A's Marketing Mix - A Holistic Approach
Andreas J. Klemm, Netherlands, Member A good way of explaining the 7C's. However, as with most summaries, the summary can't cover the full depth of the concept. This is why I prefer the ap... |
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An Issue with Connection
David Elmo, Turnaround Manager, United States, Member While the C's have been evolving for sometime, I would submit that "Connection" misses the point of Process which implies Continuous Improvement (CI) ... |
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Development from 7Ps to 7Cs Interesting
Mkhumbuzi Ncube, Project Manager, Zimbabwe, Member It's a very interesting topic and/but we should not discard the 7 Ps yet…
A close look at the subject reflects the evolving economies.... |
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4P to 7Cs Discussion
Patrick Mulvey, Management Consultant, United States, Member Excellent discussion. As with any framework, these are not meant to imply exhaustive coverage, but rather, to ensure we address most of the fundamenta... |
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Special Interest Group Leader
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Extended Marketing Mix
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