From 7 P's to 7 C's of Marketing


 
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From 7 P's to 7 C's of Marketing
Omenugha Nelson Obinna, Student (MBA), United Kingdom

Anyone who has taken a marketing course learned about the 4Ps and later 7Ps of Marketing. They are Place, Price, Promotion, Product. Later People, Physical Evidence and Process were added.
However, there is no doubt that recently the marketplace has changed from an industrial-driven one to knowledge-based one; from just as a place for buying and selling to one of conversation and collaboration; and from a product-based economy to market-based economy.
Internet, digitalization, competition and globalization have changed the entire market space and have caused the above changes (Jobber and Ellis-Chadwick, 2013).

As a result, in the present marketspace, customers are now king and a key determinant of which way and how the market goes (Fill, 2011). Customers are now better informed and very selective, they seek personalization and want value from the market (Miles, 2012).

Consequently, the known 7 Ps of marketing are changed to 7 Cs to reflect these new mark... Register
 

 
History from Marketing 4 Ps to 7 Ps to 4 Cs to 7 CsSign up
Jaap de Jonge, Editor, Netherlands
Thanks Omenugha for sharing this. Indeed in simple...
 

 
From Marketing Mix 4 P's to 7 C'sSign up
KARTHIKEYAN, Manager, India
Thank you Mr. Omenugha Nelson Obinna, for this won...
 

 
From 7Ps to 7Cs: Cost doesn't Cover all Pricing AspectsSign up
KALEELUL RAHUMAN, Management Consultant, Saudi Arabia
Hi Nelson, good thinking. But Price includes many ...
 

 
From Organization to Customer ApproachSign up
Ricardo Bravo-Montenegro, Consultant, Peru
Thanks, the approach from the point of view of the...
 

 
Consumer Focus yes, but Still with Product Value: 7PCSign up
MUDUKULA MUKUBI, Business Consultant, Zambia
Given the increasing uniformity in product quality...
 

 
The Evolution of Marketing Remains Centered around ValueSign up
Yemi Smith, Management Consultant, Nigeria
Marketing is quite extensive and keeps evolving. B...
 

 
7C - Cost Factor has many Sub-factorsSign up
Ibrahim Ali, Business Consultant, Saudi Arabia
Hi, that was great subject and discussions.
I...
 

 
From 7Ps to 7Cs Not for all Industries?Sign up
aziza abubakr, Other, Sudan
I think that this concept of 7 Cs is most effectiv...
 

 
The 7 A's Marketing Mix - A Holistic ApproachSign up
Andreas J. Klemm, Other, Netherlands
A good way of explaining the 7C's. However, as wit...
 

 
An Issue with ConnectionSign up
David Elmo, Turnaround Manager, United States
While the C's have been evolving for sometime, I w...
 

 
7Cs of Marketing Mix not for All Products and IndustriesSign up
Khalil Rajati, industrial enginer, Iran
The 7 C's are not for all products. They need to b...
 

 
Development from 7Ps to 7Cs InterestingSign up
Mkhumbuzi Ncube, Project Manager, Zimbabwe
It's a very interesting topic and/but we should no...
 

 
4P to 7Cs DiscussionSign up
Patrick Mulvey, Management Consultant, United States
Excellent discussion. As with any framework, these...
 

 
 

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