From 7 P's to 7 C's of Marketing

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From 7 P's to 7 C's of Marketing
Omenugha Nelson Obinna, Premium Member
Anyone who has taken a marketing course learned about the 4Ps and later 7Ps of Marketing. They are Place, Price, Promotion, Product. Later People, Physical Evidence and Process were added.
However, there is no doubt that recently the marketplace has changed from an industrial-driven one to knowledge-based one; from just as a place for buying and selling to one of conversation and collaboration; and from a product-based economy to market-based economy.
Internet, digitalization, competition and globalization have changed the entire market space and have caused the above changes (Jobber and Ellis-Chadwick, 2013).

As a result, in the present marketspace, customers are now king and a key determinant of which way and how the market goes (Fill, 2011). Customers are now better informed and very selective, they seek personalization and want value from the market (Miles, 2012).

Consequently, the known 7 Ps of marketing are changed to 7 Cs to reflect these new mark... Register

History from Marketing 4 Ps to 7 Ps to 4 Cs to 7 CsSign up
Jaap de Jonge, Editor
Thanks Omenugha for sharing this. Indeed in simple...

From Marketing Mix 4 P's to 7 C'sSign up
Thank you Mr. Omenugha Nelson Obinna, for this won...

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Hi Nelson, good thinking. But Price includes many ...

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Ricardo Bravo-Montenegro, Member
Thanks, the approach from the point of view of the...

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Given the increasing uniformity in product quality...

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Yemi Smith, Member
Marketing is quite extensive and keeps evolving. B...

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Ibrahim Ali, Member
Hi, that was great subject and discussions.

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aziza abubakr, Member
I think that this concept of 7 Cs is most effectiv...

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Andreas J. Klemm, Member
A good way of explaining the 7C's. However, as wit...

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David Elmo, Member
While the C's have been evolving for sometime, I w...

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Khalil Rajati, Member
The 7 C's are not for all products. They need to b...

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Mkhumbuzi Ncube, Member
It's a very interesting topic and/but we should no...

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Patrick Mulvey, Member
Excellent discussion. As with any framework, these...


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