From 7 P's to 7 C's of Marketing

Services Marketing
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Omenugha Nelson Obinna
Lecturer, Nigeria
Anyone who has taken a marketing course learned about the 4Ps and later 7Ps of Marketing. They are Place, Price, Promotion, Product. Later People, Physical Evidence and Process were added. However, there is no doubt that recently the marketplace has changed from an industrial-driven one to knowledge-based one; from just as a place for buying and selling to one of conversation and collaboration; and from a product-based economy to market-based economy. Internet, digitalization, competition and globalization have changed the entire market space and have caused the above changes (Jobber and Ellis-Chadwick, 2013). As a result, in the present marketspace, customers are now king and a key determinant of which way and how the market goes (Fill, 2011). Customers are now better informed and very selective, they seek personalization and want value from the market (Miles, 2012). Consequently, the known 7 Ps of marketing are changed to 7 Cs to reflect these new market realities that place (...) Read more? Sign up for free

  Jaap de Jonge
Editor, Netherlands

History from Marketing 4 Ps to 7 Ps to 4 Cs to 7 Cs

Thanks Omenugha for sharing this. Indeed in simple (...)

Manager, India

From Marketing Mix 4 P's to 7 C's

Thank you Mr. Omenugha Nelson Obinna, for this won (...)

Management Consultant, Saudi Arabia

From 7Ps to 7Cs: Cost doesn't Cover all Pricing Aspects

Hi Nelson, good thinking. But Price includes many (...)

  Ricardo Bravo-Montenegro

From Organization to Customer Approach

Thanks, the approach from the point of view of the (...)

  Mudukula Mukubi
Business Consultant, Zambia

Consumer Focus yes, but Still with Product Value: 7PC

Given the increasing uniformity in product quality (...)

  Yemi Smith
Management Consultant, Nigeria

The Evolution of Marketing Remains Centered around Value

Marketing is quite extensive and keeps evolving. B (...)

  Ibrahim Ali

7C - Cost Factor has many Sub-factors

Hi, that was great subject and discussions. I agr (...)

  aziza abubakr

From 7Ps to 7Cs Not for all Industries?

I think that this concept of 7 Cs is most effectiv (...)

  Andreas J. Klemm

The 7 A's Marketing Mix - A Holistic Approach

A good way of explaining the 7C's. However, as wit (...)

  David Elmo
Turnaround Manager, United States

An Issue with Connection

While the C's have been evolving for sometime, I w (...)

  Khalil Rajati
industrial enginer, Iran

7Cs of Marketing Mix not for All Products and Industries

The 7 C's are not for all products. They need to b (...)

  Mkhumbuzi Ncube
Project Manager, Zimbabwe

Development from 7Ps to 7Cs Interesting

It's a very interesting topic and/but we should no (...)

  Patrick Mulvey
Management Consultant, United States

4P to 7Cs Discussion

Excellent discussion. As with any framework, these (...)

  Ramji Sharma, PhD
Professor, Nepal

7Ps Vs 7Cs - Not satisfied with Cost, Communication & Connection

Among the 7Cs, "Cost" may not carry the essence of (...)


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