From 7 P's to 7 C's of Marketing

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Services Marketing > Best Practices > From 7 P's to 7 C's of Marketing

From 7 P's to 7 C's of Marketing
Omenugha Nelson Obinna, Student (MBA), United Kingdom, Premium Member
Anyone who has taken a marketing course learned about the 4Ps and later 7Ps of Marketing. They are Place, Price, Promotion, Product. Later People, Physical Evidence and Process were added. However, there is no doubt that recently the marketplace has changed from an industrial-driven one to knowledge-based one; from just as a place for buying and selling to one of conversation and collaboration; and from a product-based economy to market-based economy. Internet, digitalization, competition and globalization have changed the entire market space and have caused the above changes (Jobber and Ellis-Chadwick, 2013). As a result, in the present marketspace, customers are now king and a key determinant of which way and how the market goes (Fill, 2011). Customers are now better informed and very selective, they seek personalization and want value from the market (Miles, 2012). Consequently, the known 7 Ps of marketing are changed to 7 Cs to reflect these new market realities that place (...) Read more? Sign up for free
 

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History from Marketing 4 Ps to 7 Ps to 4 Cs to 7 Cs
Jaap de Jonge, Management Consultant, Netherlands
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From Marketing Mix 4 P's to 7 C's
KARTHIKEYAN, Manager, India, Member
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From 7Ps to 7Cs: Cost doesn't Cover all Pricing Aspects
KALEELUL RAHUMAN, Management Consultant, Saudi Arabia, Premium Member
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From Organization to Customer Approach
Ricardo Bravo-Montenegro
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Consumer Focus yes, but Still with Product Value: 7PC
Mudukula Mukubi, Business Consultant, Zambia, Member
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The Evolution of Marketing Remains Centered around Value
Yemi Smith, Management Consultant, Nigeria, Member
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7C - Cost Factor has many Sub-factors
Ibrahim Ali, Business Consultant, Saudi Arabia, Member
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From 7Ps to 7Cs Not for all Industries?
aziza abubakr, Sudan, Member
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The 7 A's Marketing Mix - A Holistic Approach
Andreas J. Klemm, Netherlands, Member
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An Issue with Connection
David Elmo, Turnaround Manager, United States, Member
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7Cs of Marketing Mix not for All Products and Industries
Khalil Rajati, industrial enginer, Iran, Member
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Development from 7Ps to 7Cs Interesting
Mkhumbuzi Ncube, Project Manager, Zimbabwe, Member
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4P to 7Cs Discussion
Patrick Mulvey, Management Consultant, United States, Member
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7Ps Vs 7Cs - Not satisfied with Cost, Communication & Connection
Ramji Sharma, PhD, Professor, Nepal, Member
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