From 7 P's to 7 C's of Marketing

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Anyone who has taken a marketing course learned about the 4Ps and later 7Ps of Marketing. They are Place, Price, Promotion, Product. Later People, Physical Evidence and Process were added. However, there is no doubt that recently the marketplace has changed from an industrial-driven one to knowledge-based one; from just as a place for buying and selling to one of conversation and collaboration; and from a product-based economy to market-based economy. Internet, digitalization, competition and globalization have changed the entire market space and have caused the above changes (Jobber and Ellis-Chadwick, 2013). As a result, in the present marketspace, customers are now king and a key determinant of which way and how the market goes (Fill, 2011). Customers are now better informed and very selective, they seek personalization and want value from the market (Miles, 2012). Consequently, the known 7 Ps of marketing are changed to 7 Cs to reflect these new market realities that place (...) Read more? Sign up for free

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		History from Marketing 4 Ps to 7 Ps to 4 Cs to 7 Cs Jaap de Jonge, Editor, Netherlands
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		From Marketing Mix 4 P's to 7 C's KARTHIKEYAN, Manager, India, Member
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		From 7Ps to 7Cs: Cost doesn't Cover all Pricing Aspects KALEELUL RAHUMAN, Management Consultant, Saudi Arabia, Premium Member
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		From Organization to Customer Approach Ricardo Bravo-Montenegro
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		Consumer Focus yes, but Still with Product Value: 7PC Mudukula Mukubi, Business Consultant, Zambia, Member
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		The Evolution of Marketing Remains Centered around Value Yemi Smith, Management Consultant, Nigeria, Member
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		7C - Cost Factor has many Sub-factors Ibrahim Ali, Business Consultant, Saudi Arabia, Member
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		From 7Ps to 7Cs Not for all Industries? aziza abubakr, Sudan, Member
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		The 7 A's Marketing Mix - A Holistic Approach Andreas J. Klemm, Netherlands, Member
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		An Issue with Connection David Elmo, Turnaround Manager, United States, Member
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		7Cs of Marketing Mix not for All Products and Industries Khalil Rajati, industrial enginer, Iran, Member
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		Development from 7Ps to 7Cs Interesting Mkhumbuzi Ncube, Project Manager, Zimbabwe, Member
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		4P to 7Cs Discussion Patrick Mulvey, Management Consultant, United States, Member
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		7Ps Vs 7Cs - Not satisfied with Cost, Communication & Connection Ramji Sharma, PhD, Professor, Nepal, Member
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