Extra Marketing Mix P: Power

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Sunil Roy
Physical Power acquired by a company from one of its resources can not be overlooked as a strong P. (...) Read more? Sign up for free

  John Vickary (JV) AFAMI CPM
Director, Australia
 

Power in Extended Marketing Mix?

While I am in complete accord of the extension of the Marketing Mix to better reflect the unique characteristics of services offerings, I remain unconvinced that physical power has a place in the marketing strategy.
It seems to me that it would be more appropriately included in a SWOT analysis.
Thoughts?

 

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Summary
Forum
7 P's or Sustainable Competitive Advantage
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Extra Marketing Mix P: Planning
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Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Keep Marketing Plan Simple
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Extra Marketing Mix P - Perception
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
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Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive
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From 7 P's to 7 C's of Marketing
What is Physical Evidence in Extended Marketing Mix?
Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Extra Marketing Mix P - Packaging
P's of marketing mix
Is the Customer Always Right?
Extra Marketing Mix P - Pace
What about Customers??
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