Extra Marketing Mix P: Power

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Extra Marketing Mix P: Power
Sunil Roy, Professor, Member
Physical Power acquired by a company from one of its resources can not be overlooked as a strong P....Sign up

Power in Extended Marketing Mix?
John Vickary (JV) AFAMI CPM, Director, Australia, Member
While I am in complete accord of the extension of the Marketing Mix to better reflect the unique characteristics of services offerings, I remain uncon...Sign up


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