Extra Marketing Mix P: Power

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Services Marketing Knowledge Center

Forum 6 Sunil Roy, India Extra Marketing Mix P: Power Physical Power acquired by a company from one of its resources can not be overlooked as a strong P. X Welcome to the Services Marketing forum. The topic being discussed here is: "Extra Marketing Mix P: Power". Log in   Comments Rating   1 John Vickary (JV) GCMktg, AFAMI, CPM Director, Australia   Power in Extended Marketing Mix? While I am in complete accord of the extension of the Marketing Mix to better reflect the unique characteristics of services offerings, I remain unconvinced that physical power has a place in the marketing strategy. It seems to me that it would be more appropriately included in a SWOT analysis. Thoughts?   Leave a comment Share your knowledge or experience

More on Services Marketing: Summary Discussion Topics From 7 P's to 7 C's of Marketing What is Physical Evidence in Extended Marketing Mix? Which Marketing Mix P is most Important? Prioritising the 7 P's... When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)? Extra Marketing Mix P - Packaging P's of marketing mix Is the Customer Always Right? 7 P's or Sustainable Competitive Advantage Extra Marketing Mix P - Performance Extra Marketing Mix P - Publicity Use only P's that can be Controlled / Influenced! Alternate 7 Ps instead of Those of the Extended Marketing Mix Extra Marketing Mix P: Patience Keep Marketing Plan Simple Extra Marketing Mix P - Pace Extra Marketing Mix P: Planning 🔥 3 Extra Marketing Mix P's for the Changing World Extra Marketing Mix P - Perception Extra Marketing Mix P: Positioning Extra Marketing Mix P - Politics 👀 Extra Marketing Mix P: Power Marketing Mix - when to choose what?? Extra Marketing Mix P - Principles Extra Marketing Mix P - Product Innovation What about Customers?? Service-Dominant Logic of Marketing Addition of PEOPLE to the Marketing Mix is Important Extra Marketing Mix P: Positive Special Interest Group Do you know a lot about Services Marketing? Become our SIG Leader

More on Services Marketing: Summary Discussion Topics From 7 P's to 7 C's of Marketing What is Physical Evidence in Extended Marketing Mix? Which Marketing Mix P is most Important? Prioritising the 7 P's... When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)? Extra Marketing Mix P - Packaging P's of marketing mix Is the Customer Always Right? 7 P's or Sustainable Competitive Advantage Extra Marketing Mix P - Performance Extra Marketing Mix P - Publicity Use only P's that can be Controlled / Influenced! Alternate 7 Ps instead of Those of the Extended Marketing Mix Extra Marketing Mix P: Patience Keep Marketing Plan Simple Extra Marketing Mix P - Pace Extra Marketing Mix P: Planning 🔥 3 Extra Marketing Mix P's for the Changing World Extra Marketing Mix P - Perception Extra Marketing Mix P: Positioning Extra Marketing Mix P - Politics 👀 Extra Marketing Mix P: Power Marketing Mix - when to choose what?? Extra Marketing Mix P - Principles Extra Marketing Mix P - Product Innovation What about Customers?? Service-Dominant Logic of Marketing Addition of PEOPLE to the Marketing Mix is Important Extra Marketing Mix P: Positive

Special Interest Group Do you know a lot about Services Marketing? Become our SIG Leader

Services Marketing Knowledge Center

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