Extra Marketing Mix P: Power

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Extra Marketing Mix P: Power
Sunil Roy, Professor, India

Physical Power acquired by a company from one of its resources can not be overlooked as a strong P.

Power in Extended Marketing Mix?
John Vickary (JV) AFAMI CPM, Director, Australia
While I am in complete accord of the extension of the Marketing Mix to better reflect the unique characteristics of services offerings, I remain unconvinced that physical power has a place in the marketing strategy.
It seems to me that it would be more appropriately included in a SWOT analysis.



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