logo

Extra Marketing Mix P: Power

Knowledge Center

Services Marketing
Knowledge Center

Translatemore

Forum
6
Sunil Roy, India

Extra Marketing Mix P: Power

Physical Power acquired by a company from one of its resources can not be overlooked as a strong P.
 
Comments

Rating

 
1
John Vickary (JV) GCMktg, AFAMI, CPM
Director, Australia
 

Power in Extended Marketing Mix?

While I am in complete accord of the extension of the Marketing Mix to better reflect the unique characteristics of services offerings, I remain unconvinced that physical power has a place in the marketing strategy.
It seems to me that it would be more appropriately included in a SWOT analysis.
Thoughts?

 

More on Services Marketing:
Summary
Discussion Topics
topic From 7 P's to 7 C's of Marketing
topic What is Physical Evidence in Extended Marketing Mix?
topic Which Marketing Mix P is most Important? Prioritising the 7 P's...
topic When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
topic Extra Marketing Mix P - Packaging
topic P's of marketing mix
topic Is the Customer Always Right?
topic 7 P's or Sustainable Competitive Advantage
topic Extra Marketing Mix P - Performance
topic Extra Marketing Mix P - Publicity
topic Use only P's that can be Controlled / Influenced!
topic Alternate 7 Ps instead of Those of the Extended Marketing Mix
topic Extra Marketing Mix P: Patience
topic Keep Marketing Plan Simple
topic Extra Marketing Mix P - Pace
topic Extra Marketing Mix P: Planning
🔥 3 Extra Marketing Mix P's for the Changing World
topic Extra Marketing Mix P - Perception
topic Extra Marketing Mix P: Positioning
topic Extra Marketing Mix P - Politics
👀Extra Marketing Mix P: Power
topic Marketing Mix - when to choose what??
topic Extra Marketing Mix P - Principles
topic Extra Marketing Mix P - Product Innovation
topic What about Customers??
topic Service-Dominant Logic of Marketing
topic Addition of PEOPLE to the Marketing Mix is Important
topic Extra Marketing Mix P: Positive
Special Interest Group

SIG Leader

Do you know a lot about Services Marketing? Become our SIG Leader



top

More on Services Marketing:
Summary
Discussion Topics
topic From 7 P's to 7 C's of Marketing
topic What is Physical Evidence in Extended Marketing Mix?
topic Which Marketing Mix P is most Important? Prioritising the 7 P's...
topic When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
topic Extra Marketing Mix P - Packaging
topic P's of marketing mix
topic Is the Customer Always Right?
topic 7 P's or Sustainable Competitive Advantage
topic Extra Marketing Mix P - Performance
topic Extra Marketing Mix P - Publicity
topic Use only P's that can be Controlled / Influenced!
topic Alternate 7 Ps instead of Those of the Extended Marketing Mix
topic Extra Marketing Mix P: Patience
topic Keep Marketing Plan Simple
topic Extra Marketing Mix P - Pace
topic Extra Marketing Mix P: Planning
🔥 3 Extra Marketing Mix P's for the Changing World
topic Extra Marketing Mix P - Perception
topic Extra Marketing Mix P: Positioning
topic Extra Marketing Mix P - Politics
👀Extra Marketing Mix P: Power
topic Marketing Mix - when to choose what??
topic Extra Marketing Mix P - Principles
topic Extra Marketing Mix P - Product Innovation
topic What about Customers??
topic Service-Dominant Logic of Marketing
topic Addition of PEOPLE to the Marketing Mix is Important
topic Extra Marketing Mix P: Positive
Special Interest Group

SIG Leader

Do you know a lot about Services Marketing? Become our SIG Leader

Knowledge Center

Services Marketing
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.3 - Last updated: 25-9-2023. All names of their owners.




12manage is looking for BA/MBA students. More info.