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Use only P's that can be Controlled / Influenced!

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Services Marketing
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Lee Buan Heng
Manager, Singapore

Use only P's that can be Controlled / Influenced!

Please, when deciding on any P in the marketing mix, it is key to remind marketers to focus on the ability to control the P.
Perception is not controllable, but may be influenced by package, product quality, the behavior of an organization, etc.

 

More on Services Marketing:
Summary
Discussion Topics
topic From 7 P's to 7 C's of Marketing
topic What is Physical Evidence in Extended Marketing Mix?
topic Which Marketing Mix P is most Important? Prioritising the 7 P's...
topic When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
topic Extra Marketing Mix P - Packaging
topic P's of marketing mix
topic Is the Customer Always Right?
topic 7 P's or Sustainable Competitive Advantage
topic Extra Marketing Mix P - Performance
topic Extra Marketing Mix P - Publicity
👀Use only P's that can be Controlled / Influenced!
topic Alternate 7 Ps instead of Those of the Extended Marketing Mix
topic Extra Marketing Mix P: Patience
topic Keep Marketing Plan Simple
topic Extra Marketing Mix P - Pace
topic Extra Marketing Mix P: Planning
🔥 3 Extra Marketing Mix P's for the Changing World
topic Extra Marketing Mix P - Perception
topic Extra Marketing Mix P: Positioning
topic Extra Marketing Mix P - Politics
topic Extra Marketing Mix P: Power
topic Marketing Mix - when to choose what??
topic Extra Marketing Mix P - Principles
topic Extra Marketing Mix P - Product Innovation
topic What about Customers??
topic Service-Dominant Logic of Marketing
topic Addition of PEOPLE to the Marketing Mix is Important
topic Extra Marketing Mix P: Positive
Special Interest Group

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More on Services Marketing:
Summary
Discussion Topics
topic From 7 P's to 7 C's of Marketing
topic What is Physical Evidence in Extended Marketing Mix?
topic Which Marketing Mix P is most Important? Prioritising the 7 P's...
topic When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
topic Extra Marketing Mix P - Packaging
topic P's of marketing mix
topic Is the Customer Always Right?
topic 7 P's or Sustainable Competitive Advantage
topic Extra Marketing Mix P - Performance
topic Extra Marketing Mix P - Publicity
👀Use only P's that can be Controlled / Influenced!
topic Alternate 7 Ps instead of Those of the Extended Marketing Mix
topic Extra Marketing Mix P: Patience
topic Keep Marketing Plan Simple
topic Extra Marketing Mix P - Pace
topic Extra Marketing Mix P: Planning
🔥 3 Extra Marketing Mix P's for the Changing World
topic Extra Marketing Mix P - Perception
topic Extra Marketing Mix P: Positioning
topic Extra Marketing Mix P - Politics
topic Extra Marketing Mix P: Power
topic Marketing Mix - when to choose what??
topic Extra Marketing Mix P - Principles
topic Extra Marketing Mix P - Product Innovation
topic What about Customers??
topic Service-Dominant Logic of Marketing
topic Addition of PEOPLE to the Marketing Mix is Important
topic Extra Marketing Mix P: Positive
Special Interest Group

SIG Leader

Do you know a lot about Services Marketing? Become our SIG Leader

Knowledge Center

Services Marketing
Knowledge Center



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