Use only P's that can be Controlled / Influenced!

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Extended Marketing Mix > Forum > Use only P's that can be Controlled / Influenced!

Use only P's that can be Controlled / Influenced!
Lee Buan Heng, Manager, Singapore, Member
Please, when deciding on any P in the marketing mix, it is key to remind marketers to focus on the ability to control the P.
Perception is not controllable, but may be influenced by package, product quality, the behavior of an organization, etc.
 

     
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