Use only P's that can be Controlled / Influenced!

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Services Marketing Knowledge Center

Forum 11 Lee Buan Heng Manager, Singapore Use only P's that can be Controlled / Influenced! Please, when deciding on any P in the marketing mix, it is key to remind marketers to focus on the ability to control the P. Perception is not controllable, but may be influenced by package, product quality, the behavior of an organization, etc. X Welcome to the Services Marketing forum. The topic being discussed here is: "Use only P's that can be Controlled / Influenced!". Get access now. Completely free. Log in   Leave a comment Share your knowledge or experience

More on Services Marketing: Summary Discussion Topics From 7 P's to 7 C's of Marketing What is Physical Evidence in Extended Marketing Mix? Which Marketing Mix P is most Important? Prioritising the 7 P's... When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)? Extra Marketing Mix P - Packaging P's of marketing mix Is the Customer Always Right? 7 P's or Sustainable Competitive Advantage Extra Marketing Mix P - Performance Extra Marketing Mix P - Publicity 👀 Use only P's that can be Controlled / Influenced! Alternate 7 Ps instead of Those of the Extended Marketing Mix Extra Marketing Mix P: Patience Keep Marketing Plan Simple Extra Marketing Mix P - Pace Extra Marketing Mix P: Planning 🔥 3 Extra Marketing Mix P's for the Changing World Extra Marketing Mix P - Perception Extra Marketing Mix P: Positioning Extra Marketing Mix P - Politics Extra Marketing Mix P: Power Marketing Mix - when to choose what?? Extra Marketing Mix P - Principles Extra Marketing Mix P - Product Innovation What about Customers?? Service-Dominant Logic of Marketing Addition of PEOPLE to the Marketing Mix is Important Extra Marketing Mix P: Positive Special Interest Group Do you know a lot about Services Marketing? Become our SIG Leader

More on Services Marketing: Summary Discussion Topics From 7 P's to 7 C's of Marketing What is Physical Evidence in Extended Marketing Mix? Which Marketing Mix P is most Important? Prioritising the 7 P's... When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)? Extra Marketing Mix P - Packaging P's of marketing mix Is the Customer Always Right? 7 P's or Sustainable Competitive Advantage Extra Marketing Mix P - Performance Extra Marketing Mix P - Publicity 👀 Use only P's that can be Controlled / Influenced! Alternate 7 Ps instead of Those of the Extended Marketing Mix Extra Marketing Mix P: Patience Keep Marketing Plan Simple Extra Marketing Mix P - Pace Extra Marketing Mix P: Planning 🔥 3 Extra Marketing Mix P's for the Changing World Extra Marketing Mix P - Perception Extra Marketing Mix P: Positioning Extra Marketing Mix P - Politics Extra Marketing Mix P: Power Marketing Mix - when to choose what?? Extra Marketing Mix P - Principles Extra Marketing Mix P - Product Innovation What about Customers?? Service-Dominant Logic of Marketing Addition of PEOPLE to the Marketing Mix is Important Extra Marketing Mix P: Positive

Special Interest Group Do you know a lot about Services Marketing? Become our SIG Leader

Services Marketing Knowledge Center

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