Use only P's that can be Controlled / Influenced!

Services Marketing
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Lee Buan Heng
Manager, Singapore

Use only P's that can be Controlled / Influenced!

Please, when deciding on any P in the marketing mix, it is key to remind marketers to focus on the ability to control the P.
Perception is not controllable, but may be influenced by package, product quality, the behavior of an organization, etc.

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