Is the Customer Always Right?

      
			              Best Practices
			            
							              21

		            		Daniel Bott
Manager, Nigeria
			            
Is the Customer Always Right?

	          		1. The customer is always right.

2. The customer comes second.

Which position do you agree with? Why?
				      
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										              2

						            	Niaz Mohammed

				                Is the Customer Always Right?

													Whether the customer comes first or second depends on the business you are in:

1. For a business into making customized products or services for individuals - the customer is always right

2. For a business into a mass market - customer is second. Every individual has their own perception of a product / service as a customer. It would be impossible to satisfy everyone. Understand the majority of your target market and deliver it with a balance so that there is something for everyone.
				                
										              2

						            	satyajit mohanty
Teacher, India
												
				                Customer Comes 1st or 2nd?

													It also depends on the situation. The consumer is one of a stakeholders in a company and also the most important one. But you can't always go out of your way trying to satisfy the consumer. Sometimes it can hamper the profitability of your business. Specially in case of B2B Marketing. Here each customer is worth thousands of dollars to the company.
				                
										              4

						            	Ryan McMinn, United States
												
				                Always Respect the Customer

													Instead of saying "the customer is always right," a business should be saying: "the customer is alwa... Sign up
				              
										              0

						            	Martin Mwesa, Zambia
												
				                The Customer is Always Right

													Customers are always right. Our job is to understand their needs and then to figure out how our capa... Sign up
				              
										              0

						            	shantanu karaiya
Student (MBA), India
												
				                Positions of Customer

													Customer comes firstly.
Because all the marketing policies depend on customers and marketing starts... Sign up
				              
										              2

						            	John Cowper
Business Consultant, Australia
												
				                The Customer

													The late Bob Stone, (author of 'Successful Direct Marketing Methods' once said "A customer isn't a c... Sign up
				              
										              1

						            	Samuel Prasetya Dharmatama
Management Consultant, Indonesia
												
				                Customer # 1 = King

													Customers come first! The reasons why are really simple:
* Customers are powerful to either bring f... Sign up
				              
										              2

						            	Henry Young
Student (University)
												
				                Respect Customer

													Maybe the customer isn't always right, but needs to believe he is? That being said, I'm in agreement... Sign up
				              
										              2

						            	Y Yogi Raj
Entrepreneur, India
												
				                Customer is not Always Right

													This is the most over-rated phrase. If customer is always right, there is no need for entrepreneurs ... Sign up
				              
										              0

						            	Dillon
ICT Consultant, Namibia
												
				                Reinventing Leadership

													I was taken aback at the situation in some companies where the current type of leadership can only b... Sign up
				              
										              3

						            	Uttara Kuksal
Student (MBA)
												
				                Customer is not Always Right!

													This is an overrated phrase. If customers were always right, no business would continue to exist pro... Sign up
				              
										              2

						            	Gerald Richards
Business Consultant, Australia
												
				                Researching and Satisfying Customer Needs is Always Right

													The customer is not always right. However, they can be given the perception they are always right. H... Sign up
				              
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