Is the Customer Always Right?

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Services Marketing > Best Practices > Is the Customer Always Right?

Is the Customer Always Right?
Daniel Bott, Manager, Nigeria, Member
1. The customer is always right. 2. The customer comes second. Which position do you agree with? Why? (...) Read more? Sign up for free

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  Is the Customer Always Right?
Niaz Mohammed, Member
  Whether the customer comes first or second depends on the business you are in:
1. For a business into making customized products or services for individuals - the customer is always right
2. For a business into a mass market - customer is second. Every individual has their own perception of a product / service as a customer. It would be impossible to satisfy everyone. Understand the majority of your target market and deliver it with a balance so that there is something for everyone.

  Customer Comes 1st or 2nd?
satyajit mohanty, Teacher, India, Member
  It also depends on the situation. The consumer is one of a stakeholders in a company and also the most important one. But you can't always go out of your way trying to satisfy the consumer. Sometimes it can hamper the profitability of your business. Specially in case of B2B Marketing. Here each customer is worth thousands of dollars to the company.

  Always Respect the Customer
Ryan McMinn
  (...)

  The Customer is Always Right
Martin Mwesa
  (...)

  Positions of Customer
shantanu karaiya, Student (MBA), India, Member
  (...)

  The Customer
John Cowper, Business Consultant, Australia, Member
  (...)

  Customer # 1 = King
Samuel Prasetya Dharmatama, Management Consultant, Indonesia, Member
  (...)

  Respect Customer
Henry Young, Student (University), Member
  (...)

  Customer is not Always Right
Y Yogi Raj, Entrepreneur, India, Member
  (...)

  Reinventing Leadership
Dillon, ICT Consultant, Namibia, Member
  (...)

  Customer is not Always Right!
Uttara Kuksal, Student (MBA), Member
  (...)

  Researching and Satisfying Customer Needs is Always Right
Gerald Richards, Business Consultant, Australia, Member
  (...)

   
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Services Marketing
Summary
Forum
🔥3 Extra Marketing Mix P's for the Changing World
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive
Best Practices
🥇From 7 P's to 7 C's of Marketing
🥈What is Physical Evidence in Extended Marketing Mix?
🥉Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Extra Marketing Mix P - Packaging
P's of marketing mix
Is the Customer Always Right?
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Extra Marketing Mix P - Pace
Extra Marketing Mix P: Planning
Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Keep Marketing Plan Simple
Marketing Mix - when to choose what??
Extra Marketing Mix P - Perception
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
What about Customers??
Service-Dominant Logic of Marketing


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