Is the Customer Always Right?

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Services Marketing > Best Practices > Is the Customer Always Right?

Is the Customer Always Right?
Daniel Bott, Manager, Nigeria, Member
1. The customer is always right.
2. The customer comes second.
Which position do you agree with? Why?

Is the Customer Always Right?
Niaz Mohammed, Member
Whether the customer comes first or second depends on the business you are in:
1. For a business into making customized products or services for individuals - the customer is always right
2. For a business into a mass market - customer is second. Every individual has their own perception of a product / service as a customer. It would be impossible to satisfy everyone. Understand the majority of your target market and deliver it with a balance so that there is something for everyone.

Customer Comes 1st or 2nd?
satyajit mohanty, Teacher, India, Member
It also depends on the situation. The consumer is one of a stakeholders in a company and also the most important one. But you can't always go out of your way trying to satisfy the consumer. Sometimes it can hamper the profitability of your business. Specially in case of B2B marketing. Here each customers is worth thousands of dollars to the company.



Positions of Customer
shantanu karaiya, Student (MBA), India, Member

The Customer
John Cowper, Business Consultant, Australia, Member

Customer # 1 = King
Samuel Prasetya Dharmatama, Management Consultant, Indonesia, Member

Respect Customer
Henry Young, Student (University), Member

Customer is not Always Right
Y Yogi Raj, Entrepreneur, India, Member

Reinventing Leadership
Dillon, ICT Consultant, Namibia, Member

Customer is not Always Right!
Uttara Kuksal, Student (MBA), Member

Researching and Satisfying Customer Needs is Always Right
Gerald Richards, Business Consultant, Australia, Member


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Services Marketing
Best Practices

Services Marketing
Knowledge Center


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