Is the Customer Always Right?

Is the Customer Always Right?
Niaz Mohammed, Member

Whether the customer comes first or second depends on the business you are in:
1. For a business into making customized products or services for individuals - the customer is always right
2. For a business into a mass market - customer is second. Every individual has their own perception of a product / service as a customer. It would be impossible to satisfy everyone. Understand the majority of your target market and deliver it with a balance so that there is something for everyone.

Customer Comes 1st or 2nd?
satyajit mohanty, Teacher, India, Member

It also depends on the situation. The consumer is one of a stakeholders in a company and also the most important one. But you can't always go out of your way trying to satisfy the consumer. Sometimes it can hamper the profitability of your business. Specially in case of B2B marketing. Here each customers is worth thousands of dollars to the company.

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