Is the Customer Always Right?

Services Marketing
Knowledge Center

 
Services Marketing > Best Practices

Sign up


Daniel Bott
Manager, Nigeria
1. The customer is always right. 2. The customer comes second. Which position do you agree with? Why? (...) Read more? Sign up for free

  Niaz Mohammed
 

Is the Customer Always Right?

Whether the customer comes first or second depends on the business you are in:
1. For a business into making customized products or services for individuals - the customer is always right
2. For a business into a mass market - customer is second. Every individual has their own perception of a product / service as a customer. It would be impossible to satisfy everyone. Understand the majority of your target market and deliver it with a balance so that there is something for everyone.

  satyajit mohanty
Teacher, India
 

Customer Comes 1st or 2nd?

It also depends on the situation. The consumer is one of a stakeholders in a company and also the most important one. But you can't always go out of your way trying to satisfy the consumer. Sometimes it can hamper the profitability of your business. Specially in case of B2B Marketing. Here each customer is worth thousands of dollars to the company.

  Ryan McMinn
 

Always Respect the Customer

Instead of saying "the customer is always right," (...)

  Martin Mwesa
 

The Customer is Always Right

Customers are always right. Our job is to understa (...)

  shantanu karaiya
Student (MBA), India
 

Positions of Customer

Customer comes firstly. Because all the marketing (...)

  John Cowper
Business Consultant, Australia
 

The Customer

The late Bob Stone, (author of 'Successful Direct (...)

  Samuel Prasetya Dharmatama
Management Consultant, Indonesia
 

Customer # 1 = King

Customers come first! The reasons why are really s (...)

  Henry Young
Student (University)
 

Respect Customer

Maybe the customer isn't always right, but needs t (...)

  Y Yogi Raj
Entrepreneur, India
 

Customer is not Always Right

This is the most over-rated phrase. If customer is (...)

  Dillon
ICT Consultant, Namibia
 

Reinventing Leadership

I was taken aback at the situation in some compani (...)

  Uttara Kuksal
Student (MBA)
 

Customer is not Always Right!

This is an overrated phrase. If customers were alw (...)

  Gerald Richards
Business Consultant, Australia
 

Researching and Satisfying Customer Needs is Always Right

The customer is not always right. However, they ca (...)

 

More on Services Marketing
Summary
Forum
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Extra Marketing Mix P: Planning
🔥3 Extra Marketing Mix P's for the Changing World
Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Keep Marketing Plan Simple
Marketing Mix - when to choose what??
Extra Marketing Mix P - Perception
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
Service-Dominant Logic of Marketing
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive
Best Practices
From 7 P's to 7 C's of Marketing
What is Physical Evidence in Extended Marketing Mix?
Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Extra Marketing Mix P - Packaging
P's of marketing mix
Is the Customer Always Right?
Extra Marketing Mix P - Pace
What about Customers??
Special Interest Group

Are you interested in Services Marketing? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:


Services Marketing
Knowledge Center

 


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.7 - Last updated: 27-1-2021. All names of their owners.