Is the Customer Always Right?

Services Marketing
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Daniel Bott
Manager, Nigeria

Is the Customer Always Right?

1. The customer is always right.
2. The customer comes second.
Which position do you agree with? Why?


Niaz Mohammed

Is the Customer Always Right?

Whether the customer comes first or second depends on the business you are in:
1. For a business into making customized products or services for individuals - the customer is always right
2. For a business into a mass market - customer is second. Every individual has their own perception of a product / service as a customer. It would be impossible to satisfy everyone. Understand the majority of your target market and deliver it with a balance so that there is something for everyone.

satyajit mohanty
Teacher, India

Customer Comes 1st or 2nd?

It also depends on the situation. The consumer is one of a stakeholders in a company and also the most important one. But you can't always go out of your way trying to satisfy the consumer. Sometimes it can hamper the profitability of your business. Specially in case of B2B Marketing. Here each customer is worth thousands of dollars to the company.

Ryan McMinn, United States

Always Respect the Customer

Instead of saying "the customer is always right," a business should be saying: "the customer is alwa... Sign up

Martin Mwesa, Zambia

The Customer is Always Right

Customers are always right. Our job is to understand their needs and then to figure out how our capa... Sign up

shantanu karaiya
Student (MBA), India

Positions of Customer

Customer comes firstly. Because all the marketing policies depend on customers and marketing starts... Sign up

John Cowper
Business Consultant, Australia

The Customer

The late Bob Stone, (author of 'Successful Direct Marketing Methods' once said "A customer isn't a c... Sign up

Samuel Prasetya Dharmatama
Management Consultant, Indonesia

Customer # 1 = King

Customers come first! The reasons why are really simple: * Customers are powerful to either bring f... Sign up

Henry Young
Student (University)

Respect Customer

Maybe the customer isn't always right, but needs to believe he is? That being said, I'm in agreement... Sign up

Y Yogi Raj
Entrepreneur, India

Customer is not Always Right

This is the most over-rated phrase. If customer is always right, there is no need for entrepreneurs ... Sign up

ICT Consultant, Namibia

Reinventing Leadership

I was taken aback at the situation in some companies where the current type of leadership can only b... Sign up

Uttara Kuksal
Student (MBA)

Customer is not Always Right!

This is an overrated phrase. If customers were always right, no business would continue to exist pro... Sign up

Gerald Richards
Business Consultant, Australia

Researching and Satisfying Customer Needs is Always Right

The customer is not always right. However, they can be given the perception they are always right. H... Sign up


More on Services Marketing:
Discussion Topics
From 7 P's to 7 C's of Marketing
What is Physical Evidence in Extended Marketing Mix?
Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Extra Marketing Mix P - Packaging
P's of marketing mix
👀Is the Customer Always Right?
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Keep Marketing Plan Simple
Extra Marketing Mix P - Pace
Extra Marketing Mix P: Planning
🔥3 Extra Marketing Mix P's for the Changing World
Extra Marketing Mix P - Perception
Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Marketing Mix - when to choose what??
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
What about Customers??
Service-Dominant Logic of Marketing
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive
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