Is the Customer Always Right?

Services Marketing
Knowledge Center

Best Practices
Daniel Bott
Manager, Nigeria

Is the Customer Always Right?

1. The customer is always right.
2. The customer comes second.
Which position do you agree with? Why?

  Niaz Mohammed

Is the Customer Always Right?

Whether the customer comes first or second depends on the business you are in:
1. For a business into making customized products or services for individuals - the customer is always right
2. For a business into a mass market - customer is second. Every individual has their own perception of a product / service as a customer. It would be impossible to satisfy everyone. Understand the majority of your target market and deliver it with a balance so that there is something for everyone.

  satyajit mohanty
Teacher, India

Customer Comes 1st or 2nd?

It also depends on the situation. The consumer is one of a stakeholders in a company and also the most important one. But you can't always go out of your way trying to satisfy the consumer. Sometimes it can hamper the profitability of your business. Specially in case of B2B Marketing. Here each customer is worth thousands of dollars to the company.

  Ryan McMinn, United States

Always Respect the Customer

Instead of saying "the customer is always right," ...

  Martin Mwesa, Zambia

The Customer is Always Right

Customers are always right. Our job is to understa...

  shantanu karaiya
Student (MBA), India

Positions of Customer

Customer comes firstly. Because all the marketing...

  John Cowper
Business Consultant, Australia

The Customer

The late Bob Stone, (author of 'Successful Direct ...

  Samuel Prasetya Dharmatama
Management Consultant, Indonesia

Customer # 1 = King

Customers come first! The reasons why are really s...

  Henry Young
Student (University)

Respect Customer

Maybe the customer isn't always right, but needs t...

  Y Yogi Raj
Entrepreneur, India

Customer is not Always Right

This is the most over-rated phrase. If customer is...

ICT Consultant, Namibia

Reinventing Leadership

I was taken aback at the situation in some compani...

  Uttara Kuksal
Student (MBA)

Customer is not Always Right!

This is an overrated phrase. If customers were alw...

  Gerald Richards
Business Consultant, Australia

Researching and Satisfying Customer Needs is Always Right

The customer is not always right. However, they ca...


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