Extra Marketing Mix P - Publicity

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Services Marketing Knowledge Center

Forum 11 Rajeev Kumar Professor, India Extra Marketing Mix P - Publicity Publicity and public relations will also be an extra P in the present day scenario as this will get more professionalised. Corporate image building etc has to be enhanced to attract customers. X Welcome to the Services Marketing forum. The topic being discussed here is: "Extra Marketing Mix P - Publicity". Get access to all of our 900 knowledge centers about management. Join more than 1,000,000 other members. Log in   Comments Sort by date Sort by rating Rating   1 Bill McDonald Director, United States   Publicity in Marketing Mix: Promotion I always thought (even in the 4 P model) publicity was a sub-category under promotion (along with direct/indirect sales, advertising...).   1 John Vickary (JV) GCMktg, AFAMI, CPM Director, Australia   Publicity is Part of Promotion in Marketing Mix IMHO publicity and public relations are indeed sub-sets of the Promotion element of the Marketing Mix, and any attempt to promote them unnecessarily complicates the issue of marketing strategy.   Leave a comment Share your knowledge or experience

More on Services Marketing: Summary Discussion Topics From 7 P's to 7 C's of Marketing What is Physical Evidence in Extended Marketing Mix? Which Marketing Mix P is most Important? Prioritising the 7 P's... When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)? Extra Marketing Mix P - Packaging P's of marketing mix Is the Customer Always Right? 7 P's or Sustainable Competitive Advantage Extra Marketing Mix P - Performance 👀 Extra Marketing Mix P - Publicity Use only P's that can be Controlled / Influenced! Alternate 7 Ps instead of Those of the Extended Marketing Mix Extra Marketing Mix P: Patience Keep Marketing Plan Simple Extra Marketing Mix P - Pace Extra Marketing Mix P: Planning 🔥 3 Extra Marketing Mix P's for the Changing World Extra Marketing Mix P - Perception Extra Marketing Mix P: Positioning Extra Marketing Mix P - Politics Extra Marketing Mix P: Power Marketing Mix - when to choose what?? Extra Marketing Mix P - Principles Extra Marketing Mix P - Product Innovation What about Customers?? Service-Dominant Logic of Marketing Addition of PEOPLE to the Marketing Mix is Important Extra Marketing Mix P: Positive Special Interest Group Do you know a lot about Services Marketing? Become our SIG Leader

Services Marketing Knowledge Center

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