Extra Marketing Mix P

      
			              Forum
			            
			            	Rajeev Kumar
Professor, India
			            
Extra Marketing Mix P - Publicity

	          		Publicity and public relations will also be an extra P in the present day scenario as this will get more professionalised. Corporate image building etc has to be enhanced to attract customers.
				      
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						            	Bill  McDonald
Director, United States
												
				                Publicity in Marketing Mix: Promotion

													I always thought (even in the 4 P model) publicity was a sub-category under promotion (along with direct/indirect sales, advertising...).
				                
						            	John Vickary (JV) AFAMI CPM
Director, Australia
												
				                Publicity is Part of Promotion in Marketing Mix

													IMHO publicity and public relations are indeed sub-sets of the Promotion element of the Marketing Mix, and any attempt to promote them unnecessarily complicates the issue of marketing strategy.
				                
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