Extra Marketing Mix P - Publicity

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Services Marketing > Best Practices > Extra Marketing Mix P - Publicity

Extra Marketing Mix P - Publicity
Rajeev Kumar, Professor, India, Member
Publicity and public relations will also be an extra P in the present day scenario as this will get more professionalised. Corporate image building etc has to be enhanced to attract customers. (...) Read more? Sign up for free

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  Publicity in Marketing Mix: Promotion
Bill McDonald, Director, United States, Member
  I always thought (even in the 4 P model) publicity was a sub-category under promotion (along with direct/indirect sales, advertising...).

  Publicity is Part of Promotion in Marketing Mix
John Vickary (JV) AFAMI CPM, Director, Australia, Member
  IMHO publicity and public relations are indeed sub-sets of the Promotion element of the Marketing Mix, and any attempt to promote them unnecessarily complicates the issue of marketing strategy.

   
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Services Marketing
Summary
Forum
🔥3 Extra Marketing Mix P's for the Changing World
Extra Marketing Mix P: Positive
Best Practices
🥇From 7 P's to 7 C's of Marketing
🥈What is Physical Evidence in Extended Marketing Mix?
🥉Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Extra Marketing Mix P - Packaging
P's of marketing mix
Is the Customer Always Right?
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Extra Marketing Mix P - Pace
Extra Marketing Mix P: Planning
Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Keep Marketing Plan Simple
Marketing Mix - when to choose what??
Extra Marketing Mix P - Perception
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
What about Customers??
Service-Dominant Logic of Marketing
Addition of PEOPLE to the Marketing Mix is Important


Services Marketing
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