Extra Marketing Mix P - Publicity

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Rajeev Kumar
Professor, India
Publicity and public relations will also be an extra P in the present day scenario as this will get more professionalised. Corporate image building etc has to be enhanced to attract customers. (...) Read more? Sign up for free

  Bill McDonald
Director, United States
 

Publicity in Marketing Mix: Promotion

I always thought (even in the 4 P model) publicity was a sub-category under promotion (along with direct/indirect sales, advertising...).

  John Vickary (JV) AFAMI CPM
Director, Australia
 

Publicity is Part of Promotion in Marketing Mix

IMHO publicity and public relations are indeed sub-sets of the Promotion element of the Marketing Mix, and any attempt to promote them unnecessarily complicates the issue of marketing strategy.

 

More on Services Marketing
Summary
Forum
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Extra Marketing Mix P: Planning
🔥3 Extra Marketing Mix P's for the Changing World
Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Keep Marketing Plan Simple
Marketing Mix - when to choose what??
Extra Marketing Mix P - Perception
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
Service-Dominant Logic of Marketing
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive
Best Practices
From 7 P's to 7 C's of Marketing
What is Physical Evidence in Extended Marketing Mix?
Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Extra Marketing Mix P - Packaging
P's of marketing mix
Is the Customer Always Right?
Extra Marketing Mix P - Pace
What about Customers??
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