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Rajeev Kumar, Professor, India
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Publicity and public relations will also be an extra P in the present day scenario as this will get more professionalised. Corporate image building etc has to be enhanced to attract customers. (...) Read more? Sign up for free
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Bill McDonald, Director, United States
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Publicity in Marketing Mix: Promotion
I always thought (even in the 4 P model) publicity was a sub-category under promotion (along with direct/indirect sales, advertising...).
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John Vickary (JV) AFAMI CPM, Director, Australia
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Publicity is Part of Promotion in Marketing Mix
IMHO publicity and public relations are indeed sub-sets of the Promotion element of the Marketing Mix, and any attempt to promote them unnecessarily complicates the issue of marketing strategy.
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