Extra Marketing Mix P - Publicity

Services Marketing
Knowledge Center

Rajeev Kumar
Professor, India

Extra Marketing Mix P - Publicity

Publicity and public relations will also be an extra P in the present day scenario as this will get more professionalised. Corporate image building etc has to be enhanced to attract customers.

  Bill McDonald
Director, United States

Publicity in Marketing Mix: Promotion

I always thought (even in the 4 P model) publicity was a sub-category under promotion (along with direct/indirect sales, advertising...).

  John Vickary (JV) AFAMI CPM
Director, Australia

Publicity is Part of Promotion in Marketing Mix

IMHO publicity and public relations are indeed sub-sets of the Promotion element of the Marketing Mix, and any attempt to promote them unnecessarily complicates the issue of marketing strategy.


More on Services Marketing:
Special Interest Group

Do you have a keen interest in Services Marketing? Become our SIG Leader

Services Marketing
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 21-5-2022. All names of their owners.