Extra Marketing Mix P - Publicity

Services Marketing
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Rajeev Kumar
Professor, India

Extra Marketing Mix P - Publicity

Publicity and public relations will also be an extra P in the present day scenario as this will get more professionalised. Corporate image building etc has to be enhanced to attract customers.

  Bill McDonald
Director, United States
 

Publicity in Marketing Mix: Promotion

I always thought (even in the 4 P model) publicity was a sub-category under promotion (along with direct/indirect sales, advertising...).

  John Vickary (JV) AFAMI CPM
Director, Australia
 

Publicity is Part of Promotion in Marketing Mix

IMHO publicity and public relations are indeed sub-sets of the Promotion element of the Marketing Mix, and any attempt to promote them unnecessarily complicates the issue of marketing strategy.

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