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Extra Marketing Mix P - Publicity
Rajeev Kumar, Professor, India, Member
Publicity and public relations will also be an extra P in the present day scenario as this will get more professionalised. Corporate image building etc has to be enhanced to attract customers.
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Publicity in Marketing Mix: Promotion
Bill McDonald, Director, United States, Member I always thought (even in the 4 P model) publicity was a sub-category under promotion (along with direct/indirect sales, advertising...).
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