|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
|
|
Extra Marketing Mix P - Publicity
Rajeev Kumar, Professor, India, Member
|
Publicity and public relations will also be an extra P in the present day scenario as this will get more professionalised. Corporate image building etc has to be enhanced to attract customers. (...) Read more? Sign up for free
|
|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
Sign up for free Log in
|
| |
|
Publicity in Marketing Mix: Promotion
Bill McDonald, Director, United States, Member
|
|
I always thought (even in the 4 P model) publicity was a sub-category under promotion (along with direct/indirect sales, advertising...).
|
| |
|
Publicity is Part of Promotion in Marketing Mix
John Vickary (JV) AFAMI CPM, Director, Australia, Member
|
|
IMHO publicity and public relations are indeed sub-sets of the Promotion element of the Marketing Mix, and any attempt to promote them unnecessarily complicates the issue of marketing strategy.
|
|
