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Extra Marketing Mix P - Publicity
Rajeev Kumar, Member
Publicity and public relations will also be an extra P in the present day scenario as this will get more professionalised. Corporate image building etc has to be enhanced to attract customers.
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Publicity in Marketing Mix: PromotionBill McDonald, Member I always thought (even in the 4 P model) publicity was a sub-category under promotion (along with direct/indirect sales, advertising...). |
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Publicity is Part of Promotion in Marketing MixJohn Vickary (JV) AFAMI CPM, Member IMHO publicity and public relations are indeed sub-sets of the Promotion element of the Marketing Mix, and any attempt to promote them unnecessarily complicates the issue of marketing strategy. |
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