7 P's or Sustainable Competitive Advantage

Extended Marketing Mix
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			              Extended Marketing Mix > Forum > 7 P's or Sustainable Competitive Advantage
			            
			              7 P's or Sustainable Competitive Advantage
Matyamza, Facilitator, South Africa, Member
			                
			                Maybe we should just be focusing on the things that give our organisations sustainable competitive advantage. This could be anything the organisation has, has access to or that is happening within the organisation. We also should be careful that we do not find ourselves in the web of theory to an extent that we fail to focus on what really counts....
			            
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	                                Summary
	                                ForumP's of marketing mix
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Extra Marketing Mix P: Planning
Extra Marketing Mix P: Positioning
Extra Marketing Mix P: Power
Keep Marketing Plan Simple
Marketing Mix - when to choose what??
Extra Marketing Mix P - Perception
Extra Marketing Mix P - Politics
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
What about Customers??
Service-Dominant Logic of Marketing
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive

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		                          	From 7 P's to 7 C's of Marketing
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Extra Marketing Mix P - Packaging
Is the Customer Always Right?
Extra Marketing Mix P - Pace
Extended Marketing Mix
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