Alternate 7 Ps instead of Those of the Extended Marketing Mix

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			              Extended Marketing Mix > Forum > Alternate 7 Ps instead of Those of the Extended Marketing Mix
			            
				              Alternate 7 Ps instead of Those of the Extended Marketing Mix

			                sumitha
			                
			      					Proper Prior Planning and Preparation Prevents Poor Performance...
			            
			                  		Alternate 7Ps
														
														S S Moiz
				                  	
I would like to comment on sumitha's view that GM, Chrysler, Lehman were all properly planned and prepared. Well still they collapsed. I would like to mention here that the Market is unpredictable and blind. Better if we manage well and resist undue expansion this can save us to some extent.
			                  	
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	                                Summary
	                                ForumP's of marketing mix
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Extra Marketing Mix P: Planning
Extra Marketing Mix P: Positioning
Extra Marketing Mix P: Power
Keep Marketing Plan Simple
Marketing Mix - when to choose what??
Extra Marketing Mix P - Perception
Extra Marketing Mix P - Politics
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
What about Customers??
Service-Dominant Logic of Marketing
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive

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Extra Marketing Mix P - Pace
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