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sumitha, india
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Alternate 7 Ps instead of Those of the Extended Marketing Mix
Proper Prior Planning and Preparation Prevents Poor Performance...
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S S Moiz, Yemen
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Alternate 7Ps
I would like to comment on sumitha's view that GM, Chrysler, Lehman were all properly planned and prepared. Well still they collapsed. I would like to mention here that the Market is unpredictable and blind. Better if we manage well and resist undue expansion this can save us to some extent.
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