Alternate 7 Ps instead of Those of the Extended Marketing Mix

			
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				              Alternate 7 Ps instead of Those of the Extended Marketing Mix

			                sumitha
Proper Prior Planning and Preparation Prevents Poor Performance... (...) Read more? Sign up for free
			            
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			                  		Alternate 7Ps
														
														S S Moiz
I would like to comment on sumitha's view that GM, Chrysler, Lehman were all properly planned and prepared. Well still they collapsed. I would like to mention here that the Market is unpredictable and blind. Better if we manage well and resist undue expansion this can save us to some extent.
			                  	
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	                                Summary
	                                ForumExtra Marketing Mix P - Packaging
P's of marketing mix
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Extra Marketing Mix P: Planning
Extra Marketing Mix P: Positioning
Extra Marketing Mix P: Power
Keep Marketing Plan Simple
Marketing Mix - when to choose what??
Extra Marketing Mix P - Perception
Extra Marketing Mix P - Politics
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
What about Customers??
Service-Dominant Logic of Marketing
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive

												              Best Practices
												            
		                          	From 7 P's to 7 C's of Marketing
What is Physical Evidence in Extended Marketing Mix?
Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Is the Customer Always Right?
Extra Marketing Mix P - Pace
Services Marketing
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