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Which Marketing Mix P is most Important? Prioritising the 7 P's...

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Cat, Ireland

Which Marketing Mix P is most Important? Prioritising the 7 P's...

Could someone please prioritise the 7 P's for me in order of importance?
 

Rating

 
1
Ann, Malta
 

Which P is most Important?

1. Product 2. Price 3. Place 4. Promotion 5. People 6. Physcial Evidence 7. Process

 
1
PJ, RSA
 

The 7 P's Prioritized

What about? 1. Product, 2. Price, 3. Physical evidence which may encompass packaging, 4. Promotion, 5. Place, 6. Process, 7. People

 
5
Peter Davies, United Kingdom
 

Which P is most Important? You can prioritise the 7 Ps based on your Industry

It depends on your industry, your customer, etc. So a consulting business might put people first, where a consumer goods company or a cosmetics company might put physical evidence first. So the first thing to do is define the business you are in then apply your intelligence to the mix.

 
6
Prejlin, South Africa
 

Which P is most Important? It Depends on the Firm...

Hi Cat, it is not possible to have an objective prioritisation of the P's of Marketing. This is completely dependent on the organisation and needs to be formulated based on the organisations business model.
For example in McDonald's, process is perhaps more important than the others, because it is what allows them to be able to turn out the same product in every restaurant. If they didn't have a robust process, they would also not be able to deal with the 300% staff turnover they experience.

 
4
Michele Hinds
Business Consultant, Barbados
 

Which P is most Important? It Depends on the Market...

To determine which of the P's are more important, you have to consider how the market buys. If a pr... Sign up

 

More on Services Marketing:
Summary
Discussion Topics
topic From 7 P's to 7 C's of Marketing
topic What is Physical Evidence in Extended Marketing Mix?
👀Which Marketing Mix P is most Important? Prioritising the 7 P's...
topic When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
topic Extra Marketing Mix P - Packaging
topic P's of marketing mix
topic Is the Customer Always Right?
topic 7 P's or Sustainable Competitive Advantage
topic Extra Marketing Mix P - Performance
topic Extra Marketing Mix P - Publicity
topic Use only P's that can be Controlled / Influenced!
topic Alternate 7 Ps instead of Those of the Extended Marketing Mix
topic Extra Marketing Mix P: Patience
topic Keep Marketing Plan Simple
topic Extra Marketing Mix P - Pace
topic Extra Marketing Mix P: Planning
🔥 3 Extra Marketing Mix P's for the Changing World
topic Extra Marketing Mix P - Perception
topic Extra Marketing Mix P: Positioning
topic Extra Marketing Mix P - Politics
topic Extra Marketing Mix P: Power
topic Marketing Mix - when to choose what??
topic Extra Marketing Mix P - Principles
topic Extra Marketing Mix P - Product Innovation
topic What about Customers??
topic Service-Dominant Logic of Marketing
topic Addition of PEOPLE to the Marketing Mix is Important
topic Extra Marketing Mix P: Positive
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More on Services Marketing:
Summary
Discussion Topics
topic From 7 P's to 7 C's of Marketing
topic What is Physical Evidence in Extended Marketing Mix?
👀Which Marketing Mix P is most Important? Prioritising the 7 P's...
topic When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
topic Extra Marketing Mix P - Packaging
topic P's of marketing mix
topic Is the Customer Always Right?
topic 7 P's or Sustainable Competitive Advantage
topic Extra Marketing Mix P - Performance
topic Extra Marketing Mix P - Publicity
topic Use only P's that can be Controlled / Influenced!
topic Alternate 7 Ps instead of Those of the Extended Marketing Mix
topic Extra Marketing Mix P: Patience
topic Keep Marketing Plan Simple
topic Extra Marketing Mix P - Pace
topic Extra Marketing Mix P: Planning
🔥 3 Extra Marketing Mix P's for the Changing World
topic Extra Marketing Mix P - Perception
topic Extra Marketing Mix P: Positioning
topic Extra Marketing Mix P - Politics
topic Extra Marketing Mix P: Power
topic Marketing Mix - when to choose what??
topic Extra Marketing Mix P - Principles
topic Extra Marketing Mix P - Product Innovation
topic What about Customers??
topic Service-Dominant Logic of Marketing
topic Addition of PEOPLE to the Marketing Mix is Important
topic Extra Marketing Mix P: Positive
Special Interest Group

SIG Leader

Do you know a lot about Services Marketing? Become our SIG Leader

Knowledge Center

Services Marketing
Knowledge Center



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