Which Marketing Mix P is most Important? Prioritising the 7 P's...

Which P is most Important?
Ann
1. Product 2. Price 3. Place 4. Promotion 5. People 6. Physcial Evidence 7. Process

The 7 P's Prioritized
PJ
What about? 1. Product, 2. Price, 3. Physical evidence which may encompass packaging, 4. Promotion, 5. Place, 6. Process, 7. People

Which P is most Important? You can prioritise the 7 Ps based on your Industry
Peter Davies
It depends on your industry, your customer, etc. So a consulting business might put people first, where a consumer goods company or a cosmetics company might put physical evidence first. So the first thing to do is define the business you are in then apply your intelligence to the mix.

Which P is most Important? It Depends on the Firm...
Prejlin
Hi Cat, it is not possible to have an objective prioritisation of the P's of Marketing. This is completely dependent on the organisation and needs to be formulated based on the organisations business model.
For example in McDonald's, process is perhaps more important than the others, because it is what allows them to be able to turn out the same product in every restaurant. If they didn't have a robust process, they would also not be able to deal with the 300% staff turnover they experience.

Which P is most Important? It Depends on the Market...
Michele Hinds, Business Consultant, Barbados, Member
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