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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Services Marketing > Best Practices > Which Marketing Mix P is most Important? Prioritising the 7 P's... Which Marketing Mix P is most Important? Prioritising the 7 P's... Cat Could someone please prioritise the 7 P's for me in order of importance? (...) Read more? Sign up for free Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. Sign up for free     Log in   Which P is most Important? Ann   1. Product 2. Price 3. Place 4. Promotion 5. People 6. Physcial Evidence 7. Process   The 7 P's Prioritized PJ   What about? 1. Product, 2. Price, 3. Physical evidence which may encompass packaging, 4. Promotion, 5. Place, 6. Process, 7. People   Which P is most Important? You can prioritise the 7 Ps based on your Industry Peter Davies   It depends on your industry, your customer, etc. So a consulting business might put people first, where a consumer goods company or a cosmetics company might put physical evidence first. So the first thing to do is define the business you are in then apply your intelligence to the mix.   Which P is most Important? It Depends on the Firm... Prejlin   Hi Cat, it is not possible to have an objective prioritisation of the P's of Marketing. This is completely dependent on the organisation and needs to be formulated based on the organisations business model. For example in McDonald's, process is perhaps more important than the others, because it is what allows them to be able to turn out the same product in every restaurant. If they didn't have a robust process, they would also not be able to deal with the 300% staff turnover they experience.   Which P is most Important? It Depends on the Market... Michele Hinds, Business Consultant, Barbados   (...)

Special Interest Group Leader Are you an expert in this field? Sign up for free Services Marketing Summary Forum 🔥 3 Extra Marketing Mix P's for the Changing World Extra Marketing Mix P: Positive Best Practices 🥇 From 7 P's to 7 C's of Marketing 🥈 What is Physical Evidence in Extended Marketing Mix? Which Marketing Mix P is most Important? Prioritising the 7 P's... When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)? Extra Marketing Mix P - Packaging P's of marketing mix Is the Customer Always Right? 7 P's or Sustainable Competitive Advantage Extra Marketing Mix P - Performance Extra Marketing Mix P - Publicity Use only P's that can be Controlled / Influenced! Alternate 7 Ps instead of Those of the Extended Marketing Mix Extra Marketing Mix P: Patience Extra Marketing Mix P - Pace Extra Marketing Mix P: Planning Extra Marketing Mix P: Positioning Extra Marketing Mix P - Politics Extra Marketing Mix P: Power Keep Marketing Plan Simple Marketing Mix - when to choose what?? Extra Marketing Mix P - Perception Extra Marketing Mix P - Principles Extra Marketing Mix P - Product Innovation What about Customers?? Service-Dominant Logic of Marketing Addition of PEOPLE to the Marketing Mix is Important

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