Which Marketing Mix P is most Important? Prioritising the 7 P's...

Which P is most Important?
Ann
1. Product 2. Price 3. Place 4. Promotion 5. People 6. Physcial Evidence 7. Process

The 7 P's Prioritized
PJ
What about? 1. Product, 2. Price, 3. Physical evidence which may encompass packaging, 4. Promotion, 5. Place, 6. Process, 7. People

Which P is most Important? You can prioritise the 7 Ps based on your Industry
Peter Davies
It depends on your industry, your customer, etc. So a consulting business might put people first, where a consumer goods company or a cosmetics company might put physical evidence first. So the first thing to do is define the business you are in then apply your intelligence to the mix.

Which P is most Important? It Depends on the Firm...
Prejlin
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Which P is most Important? It Depends on the Market...
Michele Hinds, Business Consultant, Barbados, Member
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