Which Marketing Mix P is most Important? Prioritising the 7 P's...

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Services Marketing > Best Practices > Which Marketing Mix P is most Important? Prioritising the 7 P's...

Which Marketing Mix P is most Important? Prioritising the 7 P's...
Cat
Could someone please prioritise the 7 P's for me in order of importance? (...) Read more? Sign up for free

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  Which P is most Important?
Ann
  1. Product 2. Price 3. Place 4. Promotion 5. People 6. Physcial Evidence 7. Process

  The 7 P's Prioritized
PJ
  What about? 1. Product, 2. Price, 3. Physical evidence which may encompass packaging, 4. Promotion, 5. Place, 6. Process, 7. People

  Which P is most Important? You can prioritise the 7 Ps based on your Industry
Peter Davies
  It depends on your industry, your customer, etc. So a consulting business might put people first, where a consumer goods company or a cosmetics company might put physical evidence first. So the first thing to do is define the business you are in then apply your intelligence to the mix.

  Which P is most Important? It Depends on the Firm...
Prejlin
  Hi Cat, it is not possible to have an objective prioritisation of the P's of Marketing. This is completely dependent on the organisation and needs to be formulated based on the organisations business model.
For example in McDonald's, process is perhaps more important than the others, because it is what allows them to be able to turn out the same product in every restaurant. If they didn't have a robust process, they would also not be able to deal with the 300% staff turnover they experience.

  Which P is most Important? It Depends on the Market...
Michele Hinds, Business Consultant, Barbados, Member
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Services Marketing
Summary
Forum
🔥3 Extra Marketing Mix P's for the Changing World
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive
Best Practices
🥇From 7 P's to 7 C's of Marketing
🥈What is Physical Evidence in Extended Marketing Mix?
Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Extra Marketing Mix P - Packaging
P's of marketing mix
Is the Customer Always Right?
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Extra Marketing Mix P - Pace
Extra Marketing Mix P: Planning
Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Keep Marketing Plan Simple
Marketing Mix - when to choose what??
Extra Marketing Mix P - Perception
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
What about Customers??
Service-Dominant Logic of Marketing


Services Marketing
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